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BizReport | Advertising October 05, 2015

Top tips to build buzz from online events

Webinars and online only sales events are two opportunities that can help brands better connect with their target demographics. However, hosting an event is only the beginning for brands. Here's what you need to know about using events to build... >>

BizReport | Internet October 02, 2015

Expert: How to use events as lead-gen

Events can be a good way for brands to reach out to their customers. But what happens after the event? One expert offers insight into how events can become good lead generation tools. ... >>

BizReport | Internet March 12, 2015

Slow adoption of virtual events despite cost and time benefits

Event marketing is a key way in which companies obtain leads and raise brand awareness. However, even in this digital age, virtual events are seeing slow adoption despite the cost and time benefits. ... >>

BizReport | Trends & Ideas February 27, 2015

45% of marketers to invest in events during 2015

Experiential marketing may have been the buzz-phrase for the last couple of years but, according to a recent forecast report from ALF Business Development, more will be spent on events than experiential marketing this year. ... >>

BizReport | Advertising August 18, 2014

Top 3 tips to market your event

Putting together an even can be as simple as constructing an event page for selling tickets that includes event information and looks great. Flyers can be made online, ticket payments can be taken online...but how can you find the right... >>

BizReport | Ecommerce August 08, 2014

Top 3 tips for creating engaging online events

Online events can be leveraged as tools for lead generation, qualification and customer retention. The content can also be repurposed as on-demand content for webinars, ebooks and the like. The key is to create an engaging event that will get... >>

BizReport | Email Marketing April 04, 2014

Content marketing earmarked for higher investment for lead generation

Very few marketers in small and mid-sized businesses feel their lead generation processes are effective. While email remains the most popular channel for generating new leads, the majority of marketers are looking to increase content marketing investment.... >>

BizReport | Email Marketing December 07, 2011

Marketers plan biggest 2012 budget increases for email marketing

The vast majority of marketers plan to increase the size of their marketing budgets in 2012. Almost two-thirds of executives surveyed by StrongMail cite email as the channel they plan to increase budgets for next year.... >>

BizReport | Blogs & Content May 03, 2011

Royal Wedding Coverage: Online, offline hot commodities

Unless you were living under a rock last week, you know the wedding of the year went off without a hitch. Britain's Prince William wed his 'commoner' wife, Catherine to an on- and offline presence larger than anyone expected. Crowds... >>

BizReport | Advertising March 15, 2011

How to capitalize on event-centered content

Just over a month ago, US adults tuned in by the millions to watch the Super Bowl. This week marks another such event: the NCAA Men's Basketball Tournament, aka March Madness. More than 60 college teams will vie for the... >>

BizReport | Ecommerce January 19, 2011

New products should improve event marketing online and offline

There are two new products on the market for eventers which should improve the engagement levels of users both online and offline. From Altus, the new platforms give brands the ability to instill a rich media experience for online events... >>

BizReport | Blogs & Content February 15, 2010

2010 Olympics offer video marketers a unique opportunity

Event marketing is not a new thing in the world of advertising. Brands and marketers have used big events to engage consumers as long as events - from World's Fairs to the Olympics - have become popularized. But this year... >>

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