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BizReport | Ecommerce archives August 08, 2014

Top 3 tips for creating engaging online events

Online events can be leveraged as tools for lead generation, qualification and customer retention. The content can also be repurposed as on-demand content for webinars, ebooks and the like. The key is to create an engaging event that will get... >>

BizReport | Blogs & Content archives August 06, 2014

How online events can improve brand profiles

Online events have been around for years, but with the data analysis capabilities now available, events are getting a second wind. Capturing and analyzing event data can help brands create better overall online experiences. Here's how: ... >>

BizReport | Blogs & Content archives May 03, 2011

Royal Wedding Coverage: Online, offline hot commodities

Unless you were living under a rock last week, you know the wedding of the year went off without a hitch. Britain's Prince William wed his 'commoner' wife, Catherine to an on- and offline presence larger than anyone expected. Crowds... >>

BizReport | Blogs & Content archives April 26, 2011

The Royal Wedding effect: how brands can capitalize on big events

Each year it seems there are one or two big 'events' - some brands can plan for like the Super Bowl or the Olympics, other events happen out of the blue. Michael Jackson's death comes to mind and, of course,... >>