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BizReport | Blogs & Content July 18, 2015

Brands: How to use events to engage

With social networks, always on mobile connections and a growing demand for a more personalized branded touch, events are picking up steam. One expert weighs in on what hosting an event can mean for brands.... >>

BizReport | Advertising February 18, 2013

Top 3 ad lessons from Super Bowl XLVII

While the Super Bowl or the Grammy's or the Oscars may seem above the ad budgets of most advertisers, the payoff from advertising on these big events can be felt for a long time. Here's one expert's take:... >>

BizReport | Advertising February 14, 2011

Big events grabbing more consumer attention each year

It is no secret that as big events approach, people become more interested in them. The problem seems to be that instead of using the information available from event to event and year to year, businesses have their own game... >>

BizReport | Research August 11, 2010

How to use special events in your marketing

List-building is never a simple thing. Ask any marketer, publisher or brand and they'll tell you that building a list is one of the most difficult tasks they face. But new research from Marketing Sherpa shows that list building, while... >>