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BizReport | Ecommerce archives March 03, 2011

With ecomm set to soar, merchants need social, optimization

In the world of e-commerce brands and marketers know that site optimization is a key to increasing traffic and conversions. Yet many of these merchants aren't testing. Likewise, merchants who are in the social space have shown increased conversion rates;... >>

BizReport | Ecommerce archives April 27, 2010

Study: Consumers abandon slow loading websites

A recent roll-out from Google makes it more important than ever to have a quickly loading website. The Google addition ranks websites from search queries based on page load time. That, along with more metrics showing that consumers click away... >>

BizReport | Research archives September 02, 2009

Internet Marketing 101: Why you should target students

When it comes to spending the younger generations may have a leg up on their parents and grandparents - even if the parents and grandparents technically have more money than the kids. That, according to a new Harris Interactive/Alloy Media... >>

BizReport | Ecommerce archives October 03, 2008

How to increase the return on CSE spending

Consumer shopping engines (CSE) are becoming much more integral to ecommerce but many etailers are still unsure how to ensure the best return on their spending. While nothing beats the tried and true "try it and adjust" philosophy, here are... >>

BizReport | Ecommerce archives August 06, 2008

How to get the most from comparison shopping engines

Comparison shopping engines (CSE's) have become a huge buzzword for etailers across the globe. These engines take the most economical price points from merchants in their networks so that consumers can easily find the best deals. However, some merchants within... >>