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BizReport | Advertising February 07, 2012

Digital magazine readers want more personalized ads

New research from GfK MRI reveals that while magazine readers still enjoy the tactile experience of flicking through a magazine, many also prefer the personalization and click-to-buy features of digital publications.... >>

BizReport | Trends & Ideas October 01, 2010

eReader ownership low but users read, buy more books

Just one in ten Americans currently own some type of eReader, according to a new study from Harris Interactive, and of those that don't own one not many plan to purchase one in the coming months. However, those that do... >>

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