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BizReport | Social Marketing May 03, 2011

What is sentiment analysis?

Marketers have long been looking for new ways to measure social media engagement. Measuring the attitude of a consumer towards a brand, better known as sentiment analysis, is one method that is gaining traction. ... >>

BizReport | Advertising archives December 21, 2010

New methodology offers additional ad insights

Brands wanting more information from online campaigns should look into a new partnership between SAY Media and KN Dimestore. The two are collaborating on a new kind of research methodology which adds engagement metrics to brand advertising. What that means... >>

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