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BizReport | Advertising March 26, 2013

Europe: 77% of consumers engage with outdoor advertising

Outdoor advertising is no longer just about exposure, it's about engagement, too. An annual study by CBS Outdoor International reveals that outdoor advertising is becoming a significant driver of traffic to social media and mobile interaction.... >>

BizReport | Loyalty Marketing March 20, 2013

Brand loyalty trumped by customized customer service

Brand loyalty is being trumped by customized customer service experiences, according to a new consumer survey by inContact and Harris Interactive. The findings reveal that over half of consumers would switch brands based on customer service options.... >>

BizReport | Mobile Marketing March 12, 2013

In-store mobile marketing solution enables real-time targeting of shoppers in-store

A new in-store mobile marketing solution, aimed at helping retailers recognize the key role mobile plays within today's omni-channel world, has been launched by UK-based mobile marketing agency Sponge.... >>

BizReport | Social Marketing March 05, 2013

4 in 10 North American women on social media decreasing, ceasing engagement

Women are influential in the realms of social media and, as major influencers of purchasing decisions, they are an important demographic to marketers. However, could their numbers on social networks be dwindling?... >>

BizReport | November 28, 2012

Return Path: Majority of spam complaints relate to legitimate emails

Marketers risk being labeled a "spam brand", according to new research from Return Path that found the majority of "this is spam" complaints relate to legitimate emails. The solution? Keep recipient enthusiasm high. ... >>

BizReport | November 22, 2012

Over 70% of Facebook Pages inactive during October

Many brands and businesses aren't getting the most out of social media. Analysis of more than 5.7 million Facebook Pages reveals that 7 out of 10 were inactive during the month of October, with zero updates. ... >>

BizReport | Advertising October 08, 2012

More research reveals higher engagement levels of tablet users

Recent studies have shown that tablet users are a more engaged and valuable segment of consumers compared to those using personal computers. New research from IgnitionOne provides more evidence of the levels of engagement.... >>

BizReport | Advertising May 29, 2012

UK: Advergames are ads, rules apply

The body responsible for governing online advertising in the UK has reiterated its rules surrounding what is, and what isn't, acceptable with advergames. Do your advergames fall short of the rules?... >>

BizReport | Social Marketing April 04, 2012

Eye-tracking: Consumers disorientated by new Timeline

The new Timeline is taking some getting used to by both consumers and brands. New eye-tracking research by SimpleUsability gives brands an idea of how consumers are looking at the new format and suggests how brands can make the transition... >>

BizReport | Social Marketing January 30, 2012

Research: Just 1% of Facebook Fans engage with brands

An Australian marketing think-tank has revealed the findings of a study that show just 1% of a brand's Facebook Fans actually engage with that brand.... >>

BizReport | Social Marketing June 07, 2011

1 in 5 luxury brands on Facebook ban Wall posts

Some luxury brands in the social sphere still don't appear to 'get' social media. According to new analysis of luxury brands on Facebook, one in five continue to prevent their Fans from posting or commenting on their Page Walls. ... >>

BizReport | Advertising May 04, 2011

Hearst partners with Pictela for new portrait ad unit

A new ad unit has been adding value to ads within the AOL universe, and is now available outside the AOL funnel. This week, Pictela announced that Hearst Digial Media would be the first magazine publisher to integrate IAB Portrait... >>

BizReport | Social Marketing October 21, 2009

Consumers expect brands to engage via new media

As part of the 2009 Cone Consumer New Media Study, consumers' interactions with brands were explored and it was found that more people than last year believe companies, or brands, should not only have a new media presence, but should... >>

BizReport | Ecommerce August 17, 2009

Employ gaming tools to make your website 'sticky'

Websites need to evolve to keep pace with what online consumers want from their online experience. And marketers need to look at what makes an online activity 'sticky' and which elements generate engagement and loyalty. One industry expert thinks he... >>

BizReport | Social Marketing August 12, 2009

Top US advertisers embrace social networks

Many of the US's largest advertisers have become more accepting of marketing on social networking sites and, as such, are including them in their overall marketing strategies.... >>

BizReport | Trends & Ideas May 28, 2009

UK Study: In-game ads reach affluent, brand-literate young men

It's been widely reported that gamers actually quite like ads in their games. Many (65%) believe in-game ads add to the realism of a gaming environment and 55% go so far as to say ads "look cool". ... >>

BizReport | Social Marketing May 14, 2009

YouTube Mosaic encourages brand engagement

YouTube has given advertisers even more opportunity to engage with consumers with the introduction of Mosaic to the YouTube Brand Channels.... >>

BizReport | Advertising May 07, 2009

VideoEgg introduces attention metric

A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising.... >>

BizReport | Internet May 05, 2009

BIC sponsorship means close shave for gamers

One of the most recognizable brands in the world of men's grooming has become the official sponsor of one of the Internet's premier professional online gaming leagues.... >>

BizReport | Mobile Marketing April 20, 2009

Millennial Media introduces scorecard for mobile Internet advertisers

Reach and engagement have been put at the center of a new set of monthly, advertiser-focused metrics that will give a better understanding of the U.S. mobile ad market.... >>

BizReport | Internet March 19, 2009

YouTube provides better insight into viewer engagement

If you have video content on YouTube and you want to know more than simply how many views it's had, you're in luck. The video content site has recently introduced a new set of analytics to YouTube Insight - "community... >>

BizReport | Advertising March 11, 2009

OPA proposes trio of new ad units

Hot on the heels of Google's launch of expandable display advertising, comes news from the Online Publishers Association that they are introducing a trio of new advertising units in the hope of boosting both creativity and revenue.... >>

BizReport | Advertising February 17, 2009

New offering from Jivox enhances metrics

If you want more bang from online video ads, a new offering from Jivox could be the answer. The online video ad service has relaunched and now offers an 'engagement score' as part of their metrics offerings. The engagement score... >>

BizReport | Social Marketing January 19, 2008

MySpace leads, Facebook follows

Over three-quarters of social-networking traffic in the U.S. went to MySpace during 2007, according to new data released by online intelligence service, Hitwise.... >>

BizReport | Research August 03, 2007

WebTrends adds engagement levels to metrics

Portland-based WebTrends has launched two new tools for marketers that not only measure traffic but also measures audience engagement. The tools may also give insight to the trend of shopping cart abandonment. ... >>

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