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BizReport | Advertising archives July 20, 2017

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. ... >>

BizReport | Social Marketing March 21, 2017

Research warns marketers to consider social media followers' diverse network

Be mindful of your consumers' diverse social media network, warns new research led by the University of Edinburgh Business School, or risk falling engagement. ... >>

BizReport | Trends & Ideas archives March 08, 2017

Hitwise identifies significant rise in traffic from YouTube to travel booking websites

Traffic from YouTube to travel booking and price comparison sites has risen significantly among Brits in the last three years, according to new research from Hitwise. ... >>

BizReport | Email Marketing September 08, 2016

Brits react positively to FOMO-oriented email subject lines

New research from Mailjet reveals a way in which marketers can improve consumers' engagement with email, by playing on their fear of missing out. ... >>

BizReport | Social Marketing August 18, 2016

Too much promotion, not enough engagement, annoys consumers on social

Engagement, not promotion, is the key to keeping a social media audience happy, concludes new data released by social media management platform, Sprout Social. ... >>

BizReport | Trends & Ideas archives June 20, 2016

Consumers increasingly interested in AI, virtual reality to improve brand engagement

Consumers are interested in new virtual and artificial intelligence technologies and how they can enhance their relationships with brands and improve customer service. ... >>

BizReport | Blogs & Content archives May 09, 2016

Consumers more engaged with branded content on smartphones

A new report from tech platform provider Polar reveals that consumers are spending more time engaging with branded content on their smartphones that on desktops or tablets. ... >>

BizReport | Social Marketing February 03, 2016

Thumbs down for media and entertainment industry engagement on social media

If there was a Hollywood-esque award ceremony for the industry that is best at engaging with their audiences on social media, the media and entertainment industry would not find itself giving thank you speeches at the podium, according to new... >>

BizReport | Social Marketing September 04, 2015

Imbalanced approach to social means consumers left waiting for response

Social media demands a responsive and engaged communication strategy from brands, yet recent research finds that, even now, more than 80% of social messages to brands go unanswered for 72 hours.... >>

BizReport | Loyalty Marketing July 15, 2015

America's most patriotic brands revealed

A survey of iconic American brands by Brand Keys reveals which are considered by consumers to be the most patriotic. ... >>

BizReport | Advertising archives July 10, 2015

Facebook announces CPC change that will please advertisers

Advertisers who care about clicks more than engagement via Likes and Shares will be more than happy with Facebook's recent changes to how they charge. ... >>

BizReport | Social Marketing May 05, 2015

Twitter's top tips for reality TV hashtags

Twitter has taken a scientific approach to investigating the impact of hashtags on reality television programs and come up with three key tips to drive significantly higher levels of viewer engagement.... >>

BizReport | Research archives April 30, 2015

UK: Discount supermarkets challenge 'Big Four' in consumer engagement

A new study of UK supermarket brands has revealed that the discount brands are better able to engage with consumers over a long period that their "Big Four" rivals.... >>

BizReport | Ecommerce archives November 24, 2014

Omni-channel shopping putting pressure on stores to raise shopper engagement

Omni-channel shopping is putting pressure on stores to provide a more engaging shopping experience, according to a new report just released by dynamic digital display solutions firm Displaydata. ... >>

BizReport | Mobile Marketing July 18, 2014

Swrve: Report reveals one third of apps get only one minute of attention

New benchmarks for mobile app performance have been released by mobile marketing automation platform Swrve, and they reveal just how important the initial app experience is to retention. ... >>

BizReport | Blogs & Content archives June 18, 2014

Study reveals completion rates for online video

Research by video monetization firm Coull reveals that videos featuring cars and animals beat music in terms of completion rates. ... >>

BizReport | Advertising archives June 07, 2014

Videos featuring cars, animals most likely to keep viewers engaged

Videos featuring cars and animals are most likely to keep viewers watching until end, data from a recent study from video technology firm Coull shows.... >>

BizReport | Ecommerce archives January 16, 2014

More retailers use 'Pin It' than Facebook 'Like' button

New research from social analytics firm 8thBridge reveals that retailers prefer to 'Pin' products than apply Facebook's 'Like' button. ... >>

BizReport | Social Marketing January 03, 2014

How to increase engagement on Twitter

In Twitter-land, if you don't ask, you don't get re-Tweeted quite as much, according to new data released in an infographic from Quicksprout.... >>

BizReport | Social Marketing September 09, 2013

Hashtags don't increase viral reach or engagement on Facebook

The debate about whether hashtags on Faceobok work continues, and the news isn't good. New research from Edgerank suggests that hashtags on Facebook could actually be detrimental to a brand's viral reach and engagement.... >>

BizReport | Social Marketing August 21, 2013

Socialbakers: No ideal day for Facebook Fan engagement

The search for the optimum day for engaging Fans on Facebook continues and, while a study from Socialbakers throws up some interesting data, the firm concedes there is no ideal day for posting.... >>

BizReport | Advertising archives March 26, 2013

Europe: 77% of consumers engage with outdoor advertising

Outdoor advertising is no longer just about exposure, it's about engagement, too. An annual study by CBS Outdoor International reveals that outdoor advertising is becoming a significant driver of traffic to social media and mobile interaction.... >>

BizReport | Loyalty Marketing March 20, 2013

Brand loyalty trumped by customized customer service

Brand loyalty is being trumped by customized customer service experiences, according to a new consumer survey by inContact and Harris Interactive. The findings reveal that over half of consumers would switch brands based on customer service options.... >>

BizReport | Mobile Marketing March 12, 2013

In-store mobile marketing solution enables real-time targeting of shoppers in-store

A new in-store mobile marketing solution, aimed at helping retailers recognize the key role mobile plays within today's omni-channel world, has been launched by UK-based mobile marketing agency Sponge.... >>

BizReport | Social Marketing March 05, 2013

4 in 10 North American women on social media decreasing, ceasing engagement

Women are influential in the realms of social media and, as major influencers of purchasing decisions, they are an important demographic to marketers. However, could their numbers on social networks be dwindling?... >>

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