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BizReport | Social Marketing April 20, 2018

Top 3 tips to create an influencer marketing strategy

The recent data situation between Facebook and Cambridge Analytics has brought the conversation surrounding consumer privacy to the forefront of many marketing conversations. We asked an digital expert how brands, taking the data concerns brought about into consideration, can create... >>

BizReport | Social Marketing May 04, 2017

What brands need to know about the Instagram influencer platform

Last month, engage:BDR launched IconicReach, an Instagram Influencer geared toward helping brands make better connections on the image-based social network. Through the platform, marketers can find relevant influencers using Instagram, and from there better plan campaigns on the social network.... >>

BizReport | Mobile Marketing November 24, 2016

Mobile trends to watch in 2017

More smartphones, more ways to pay for goods and services, more mobile. Merchants must gear up for mobile in the new year, according to two experts. Here's why: ... >>

BizReport | Advertising August 31, 2016

Ad Roundup: Targeting key for video, digital products

In today's advertising roundup, two partnership and one new release that have targeting abilities at their core. ... >>

BizReport | Mobile Marketing January 14, 2016

Mobile Web vs. Mobile App: Which is right for you?

As companies try to better monetize the online space, the debate over mobile apps vs. mobile browsers is heating up. Three experts weigh in on the biggest challenges - and solutions - for the mobile space. ... >>

BizReport | Ecommerce January 13, 2016

2016: Year of the Consumer?

According to some experts this year will be the year of the consumer. What does that mean? Consumers have multiple ways to getting in touch with brands, of finding deals and making purchases - all good things for the brands... >>

BizReport | Advertising January 08, 2016

Top 3 tips to better manage programmatic ads

Programmatic can be a great help to businesses in the online space. Three experts weigh in on ways to better use programmatic as part of an overall ad strategy. ... >>

BizReport | Mobile Marketing September 03, 2015

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are... >>

BizReport | Advertising April 17, 2014

Brands: How to make the most of ad placement

Above the fold. Next to relevant content. According to shoppers past behaviors. These are all suggestions from experts on where to place advertising in the online space; the problem is many advertisers don't know where their ads are placed -... >>

BizReport | Social Marketing April 15, 2014

Brands: Why Facebook ads may not be a cure-all

With so many consumers in the social space brands need to be there, too, right? Yes, and no, according to one expert who says that while a social network presence may be of benefit for many brands, paying for social... >>

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