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BizReport | Advertising November 18, 2009

How to choose the right endorsement for your brand

When it comes to recommendations and reviews, brands big and small are after the same thing: an endorsement. A local celebrity, an athlete, an actor or model are good 'gets' when it comes to product endorsements. Sometimes an average Joe... >>

BizReport | Trends & Ideas September 14, 2006

Choose Wisely: Celebrity Endorsement Downside

Remember in the movie Indiana Jones: The Last Crusade? In the last scene a grizzled old knight tells Indy to, “Choose wisely”. ... >>

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