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BizReport | Advertising archives June 18, 2014

Study: Most brands looking for deeper emotional connections

It will come as little surprise to most of you that brands are looking to make deeper, more emotional connections with shoppers. What may surprise, according to a new report out from MediaBrix, is that 88% of brands say the... >>

BizReport | Research archives September 05, 2011

Motista: Consumers aren't connecting with life insurance buys

When it comes to making large purchases marketers know they need to engage the emotions of the consumer. That point is hit home by new data from Motista, which indicates that uninsured consumers, especially, believe insurance would positively impact their... >>