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BizReport | Advertising archives September 17, 2019

Expert: How brands can embrace emojis for engagement

There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a... >>

BizReport | Advertising archives August 09, 2019

Get more engagement from emojis, here's how

It isn't just kids using emojis, adults are embracing the little faces, hearts, thumbs-ups, and other emojis, and according to one new report they like it when brands and marketers use emojis, too. First, a look at just how prevalent... >>

BizReport | Advertising archives April 20, 2016

Expert: How to use emojis in marketing

Emojis are becoming common place in most mobile communications between consumers, but should they be used by brands, as well? According to one expert: maybe. ... >>

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