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BizReport | Email Marketing July 18, 2017

Have emoji lost their email marketing mojo?

One made it into the dictionary in 2015, but are emoji still as effective a marketing gimmick as they were just a year ago? No, according to new research from Mailjet. ... >>

BizReport | Email Marketing May 29, 2017

Emojis in email subject lines... yes or no?

Does including an emoji in an email subject line make it more likely to be opened? According to email delivery specialists, Return Path, the answer is yes... and no. ... >>

BizReport | Advertising July 15, 2016

Emoji - not just for marketing to youngsters

New research from Appboy suggests that marketers could be missing a trick by only using emoji in marketing aimed at younger consumers when, it seems, older users are just as receptive to them. ... >>

BizReport | Email Marketing April 21, 2016

Research reveals the effect on Brits of crying emoji in email subject lines

How do you get British people to open an email? Use emoji and sarcasm, according to the latest findings of research by email provider Mailjet. ... >>

BizReport | Email Marketing April 03, 2016

Marketers' use of emoji rises 775% YoY

The visual representation of language, in the form of emoji, has been embraced by mobile marketers with retail and ecommerce marketers the most likely to include them in marketing messages. ... >>

BizReport | Trends & Ideas November 24, 2015

Oxford Dictionaries announces 'word of the year' and it is not a word

Every year Oxford Dictionaries selects a 'word of the year' that will enter into its hallowed pages for the very first time. This year's word has been announced - except it is not a word, it's an emoji. ... >>

BizReport | Trends & Ideas May 20, 2015

Emoji: UK's fastest growing language

The visual representation of language, in the form of emoji, is making its way into almost all messaging done by Brits, according to new research conducted by TalkTalk Mobile and the University of Bangor.... >>

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