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BizReport | Ecommerce archives November 01, 2019

Studies: Fraudsters going custom, taking on multiple fraud types

In their efforts to keep fooling consumers, fraudsters are customizing targeting tools. That's a key takeaway from Akamai's 2019 State of the Internet/Security Phishing report. Their data finds that cyber criminals are using phishing as a service (PaaS) tools and... >>

BizReport | Ecommerce archives December 20, 2017

Key to increasing online reviews is simple... just ask

With products flying out of warehouse doors at a rate knots, the festive retail rush should result in a fine haul of reviews, shouldn't it? Alas, that valuable customer feedback on which nearly all shoppers rely is elusive. ... >>

BizReport | Email Marketing December 12, 2017

Can email hold its own against customer service chatbots?

Email has ruled marketers' digital toolboxes since the first modems began networking. But, could its reign in customer service be rudely interrupted by chatbots? ... >>

BizReport | Email Marketing July 24, 2017

UK businesses warned not to re-engage opted-out consumers via email

Businesses in the UK are warned that sending out marketing emails to customers that have already opted out in the guise of customer service or seeking future consent to marketing messages is against the law. ... >>

BizReport | Email Marketing June 22, 2017

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. ... >>

BizReport | Email Marketing June 07, 2017

Retailers continue to miss the mark with email frequency, relevancy

Email marketing has been around for a long, long time and its popularity among marketers remains strong. Yet, according to recent research, many marketers have yet to fully appreciate the significance of relevancy and consumers' issues with frequency. ... >>

BizReport | Email Marketing May 18, 2017

Email marketers reaping rewards of automation and personalization

In its eleventh year, the Email Marketing Industry Census report from Econsultancy and Adestra reveals that marketers' adoption of personalization and marketing automation is growing with positive results. ... >>

BizReport | Email Marketing April 11, 2017

Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

While few consumers think communication channels such as Pinterest and LinkedIn will still be in use in ten years' time, most believe email will definitely still be in use. ... >>

BizReport | Email Marketing March 23, 2017

Kinetic email boosts unique click and click-to-open rates

New research from Experian Marketing Services highlights the uplift in unique open rates and and click-to-open rates when using kinetic email. ... >>

BizReport | Email Marketing February 17, 2017

Email analysis reveals extent of email attacks on businesses

Two-thirds of organizations globally believe cybercrime will negatively impact their business this year, according to new research from Mimecast which reveals the extent of holes in email security.... >>

BizReport | Email Marketing December 01, 2016

Surveys reveal email still going strong

Fluent's second annual Inbox Report suggests that Americans are more addicted to email today than ever before. ... >>

BizReport | Email Marketing November 17, 2016

DMA: 19 million abandoned email accounts in UK

Nearly half of consumers in the UK have email accounts that are active but no longer used, according to the DMA's recently released Consumer Email Tracker research.... >>

BizReport | Ecommerce archives October 10, 2016

U.S. insurers fail to offer digital customer experience

While many U.S. insurers have a digital presence their inability to answer routine customer queries across several digital channels is impacting the customer experience, according to new research carried out by Eptica.... >>

BizReport | Advertising archives September 28, 2016

Consumers to brands: Don't call me maybe

New research from Pitney Bowes reveals a gap in the type of communications being sent out by brands, and what consumers really want. ... >>

BizReport | Trends & Ideas archives August 30, 2016

Working 9-5 becoming a thing of the past?

Is the 9-5 working day a thing of the past? Multiple studies show that, thanks to email and mobile, more people than ever are finding it hard to switch off after business hours. ... >>

BizReport | Email Marketing July 19, 2016

Email: One welcome message is not enough

How many welcome emails are you sending new email subscribers? According to research from email service provider Listrak, just one is not enough. ... >>

BizReport | Email Marketing July 15, 2016

Triggered email campaigns cut through inbox clutter

Triggered emails may only account for a small percentage of all emails sent, but they are twice as likely to be opened than general email messages, according to new research from Yes Lifecycle Marketing.... >>

BizReport | Advertising archives July 15, 2016

Emoji - not just for marketing to youngsters

New research from Appboy suggests that marketers could be missing a trick by only using emoji in marketing aimed at younger consumers when, it seems, older users are just as receptive to them. ... >>

BizReport | Mobile Marketing May 11, 2016

83% open retailer emails during morning commute

Bleary eyed and hugging coffee they might be, but the best time for retailers to reach consumers by email is during their morning commute, according to a new study from retail marketing agency Leapfrogg. ... >>

BizReport | Ecommerce archives March 23, 2016

UK retailers fail to follow-up abandoned product page visits

According to a recent study from Bronto Software, most UK retailers fail to send follow-up emails to shoppers who browse product pages but leave without making a purchase. ... >>

BizReport | Internet February 15, 2016

Report reveals video an increasingly important marketing content channel

All marketing eyes are on visual content this year, according to new research that shows more than ever are investing in video.... >>

BizReport | Email Marketing February 12, 2016

Less than one-third of emails opened on desktop last year

Less than a third of email was opened on desktop in 2015, according to the latest full-year version of Movable Ink's U.S. Consumer Device Preference report. ... >>

BizReport | Email Marketing October 16, 2015

Email deliverability rates drop, U.S. one of worst affected

Emails remains a popular marketing channel and has stood the test of time, yet according to new figures released by global data solutions firm Return Path, less than 8 in 10 permissioned email marketing messages are reaching their final destination.... >>

BizReport | Email Marketing September 01, 2015

Android steadily catching up Apple on opens and clicks in E.U.

Research from email delivery platform SendGrid shows open and click rates for Apple have stagnated across Europe while Android sees healthy growth.... >>

BizReport | Email Marketing August 28, 2015

Top retail brands' email marketing campaigns found wanting

When Practicology signed up to email from the U.K.'s 100 best-known retailers they found that many weren't up to scratch. ... >>

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