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BizReport | Email Marketing July 24, 2009

Epsilon: More consumers opening, clicking emails

Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world.... >>

BizReport | Email Marketing July 22, 2009

Geo-tracking next stop for JangoMail

If you're looking for another way to target specific regions, states or even cities check out the new tool from permission based email provider JangoMail. The geo-tracking tool allows marketers to determine the exact location of recipients, down to the... >>

BizReport | Email Marketing July 20, 2009

MAAWG finds users never respond to spam, except sometimes

According to new figures released by anti-spam trade organization the Messaging Anti-Abuse Working Group, even the small number of people who reply to spam is enough to fund a booming underground economy.... >>

BizReport | Email Marketing July 08, 2009

Short URLs the latest spam trend

The latest trend for spammers may not be botnets or faked domains. According to a new report from Symantec's MessageLabs, in the past week short URL spam has skyrocketed to account for 2% of all spam messages. While this may... >>

BizReport | Email Marketing May 22, 2009

Borrell predicts demise of direct mail, rise of email

As more businesses abandon direct mail in favor of email, the paper-based medium is spiraling into a precipitous decline, finds new research from Borrell Associates.... >>

BizReport | Email Marketing May 21, 2009

Study: Nav bars in email drive clicks

According to new research from Smith-Harmon, navigation bars in email communications are a key driver of clicks, sometimes more so than the email content itself.... >>

BizReport | Email Marketing May 11, 2009

Subject lines important component of email marketing campaign

Many marketers spend more time honing the main body copy of an email than they do the subject line. However, first impressions count and if an email subject line doesn't catch the eye what's the use in great body copy?... >>

BizReport | Email Marketing April 24, 2009

ExactTarget: Record number of marketers to integrate email, social media in '09

A recent study from Ball State University, the Email Marketer's Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. ... >>

BizReport | Email Marketing April 07, 2009

eROI: Email marketers fail to track results

Almost 20% of email marketers in the U.S. have no way of knowing whether or not their email campaigns have been successful, according to a new survey from interactive and email marketing agency eROI. ... >>

BizReport | Research archives April 04, 2009

MessageLabs: Malware Increases 200% in Q1

There is a new threat for consumers with older Internet browsers that could effect online marketers and etailers. According to a report from MessageLabs the number of websites blocked (globally) for hosting malicious content rose by more than 197% for... >>

BizReport | Email Marketing March 23, 2009

Gmail introduces new email feature

Why is it that the realization you've forgotten to attach that attachment to your email always hits you the second you press 'send'? Or is it just me? No, I didn't think so. Now, help is at hand, thanks to... >>

BizReport | Advertising archives March 19, 2009

Adfusion: Brand-focused storytelling popular with consumers

When article-based ad network Adfusion asked consumers whether they were likely to read and act upon articles that contained brand and product information, the results were surprising - many said they would.... >>

BizReport | Email Marketing March 05, 2009

Merkle: Consumers value relevant and timely email

Americans are willing to receive emails from more companies than ever before, according to a new study from Merkle, providing opportunities for email marketers to get their messages heard.... >>

BizReport | Email Marketing February 20, 2009

Travel consumers respond to permission-based email

Travel consumers have a more favorable opinion of travel companies that send them permission-based emails, found a survey Epsilon, and were more likely to buy from those companies. ... >>

BizReport | Mobile Marketing February 13, 2009

Anthem platform upgrades to include email, IM and social apps

Mobile-social corporation Intercasting has upgraded the Anthem platform to smarten up mobiles. The upgrade includes services for email, instant messenging and other social applications which can be used via mobile devices. ... >>

BizReport | Social Marketing February 03, 2009

New survey delves into the lives of digital moms

A two-part report, 'Digital Mom', has been released by Razorfish and CafeMom. It examines the lives of moms in today's digital world. Part one, by Razorfish, concentrates on moms' adoption of emerging technologies and part two, by CafeMom, deals with... >>

BizReport | Advertising archives January 23, 2009

Report: Brand building contributes to ad spend wastage

Retailing tycoon John Wanamaker famously said, "I know half my advertising is wasted. The trouble is, I don't know which half." If he were alive today, and read The Fournaise Marketing Group's Global Marketing Effectiveness report, he'd have to rephrase... >>

BizReport | Ecommerce archives January 12, 2009

One-third online shoppers abandon slow, unreliable websites

Added-value promotions, free shipping and great discounts may well have brought consumers to your website over the 2008 holiday season, but if you can't provide them with 100% uptime, reliability and speed those consumers are likely to abandon their visit.... >>

BizReport | Email Marketing December 18, 2008

DMA launches email Reputation Registry

The Direct Marketing Association and Return Path have partnered to launch the DMA Reputation Registry which will enable members to find out if their mailing IPs are authenticated. ... >>

BizReport | Email Marketing December 17, 2008

Cisco: Majority of email is spam

Spam accounts for nearly 200 billion messages each day, approximately 90% of global email, according to the recently released 2008 edition of the Cisco annual security report. ... >>

BizReport | Email Marketing December 02, 2008

MRI: Email most popular online activity

Email is the most popular online activity in the U.S. while downloading television programs is the fastest-growing, according to research carried out by Mediamark Research and Intelligence. ... >>

BizReport | Social Marketing November 27, 2008

CMOs uninterested in social network strategies

CMO's aren't averse to using social media, finds a survey by marketing services company Epsilon, but don't bank on seeing many brands pop up on social networking sites anytime soon.... >>

BizReport | Ecommerce archives November 24, 2008

Backchannelmedia linking TV ads to Internet

Has Backchannelmedia Inc. found the missing click between television and the Internet? In a bid to raise the conversion rate among television viewers who go on to visit an e-commerce site after viewing an ad, the technology firm is testing... >>

BizReport | Email Marketing November 19, 2008

MailerMailer: Emails are being opened faster

A new study from MailerMailer reveals some interesting figures regarding the speed at which emails are opened, the effect of subject line length and the direction in which open rates are heading.... >>

BizReport | Mobile Marketing November 11, 2008

Forecast: Mobile messaging revenues to rise

Even though recession may be just around the corner, there's one communication channel that's set to experience continued growth over the next few years, according to a new forecast issued by market analysis firm ABI Research.... >>

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