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BizReport | Email Marketing July 06, 2010

Report: Email boosts cross-channel sales

Recent research carried out by Lightspeed Research on behalf of e-Dialog found almost six out of 10 people worldwide would be more likely to make an in-store purchase after receiving a marketing email.... >>

BizReport | Ecommerce archives June 10, 2010

ExactTarget: Where consumers head after logging on is revealing

Studying where a consumer heads to online first thing in the morning can reveal their primary motivation for logging on, according to a new study from ExactTarget. ... >>

BizReport | Email Marketing March 02, 2010

Social networking isn't strangling email

The time Internet users spend with email does not seem to have been affected by the rise in social networking, despite earlier speculation that it would. Such are the findings of Merkle's 2010 "View from the Social Inbox" report.... >>

BizReport | Research archives January 15, 2010

Minorities like Internet, don't visit regularly

When it comes to the Internet the majority of working adults and students would say it is indispensible. We use it for work, play, communication, shopping. The list goes on. When it comes to the Hispanic and African-American demographics, most... >>

BizReport | Email Marketing January 12, 2010

Are you digging deep enough into your email campaign data?

As any email marketer will know, much can be learnt from looking at standard email campaign data, such as response and unsubscribe rates or even the A/B testing of a subject line. However, there is so much more information that... >>

BizReport | Email Marketing December 21, 2009

40% of email marketers to increase budgets next year

While over a third of marketers don't believe the recession will end anytime soon, four of out 10 intend increasing their email marketing budgets next year, with increased customer loyalty their main goal. ... >>

BizReport | Social Marketing December 09, 2009

RatePoint opens email to include social

As marketers look ahead to the New Year many are contemplating the addition of social marketing and hoping the social marketplace will improve the ROI of campaigns. A new offering from RatePoint, a customer service and online reputation management company,... >>

BizReport | Ecommerce archives November 20, 2009

CTAM: Don't forget matures in email, ecommerce marketing

When it comes to ecommerce and email, many marketers are focusing on Gen X and Boomers, but a recent study from the Cable & Telecommunications Association for Marketing (CTAM) indicates this could be a mistake. Although younger generations are generally... >>

BizReport | Trends & Ideas archives November 06, 2009

Last Exit: Three big trends for 2010

Although technically not even into the full holiday shopping season, most marketers are already looking ahead to 2010 campaigns and revenue projections. To help with this digital strategy and research firm Last Exit is trending 2010 - with some surprising... >>

BizReport | Email Marketing October 29, 2009

smartFOCUS: Email most popular marketing channel

Multi-channel marketing software provider, smartFOCUS, has released research findings that show email to be the most popular marketing communication channel among U.S. consumers. ... >>

BizReport | Email Marketing October 28, 2009

ClickTale, Contactology drill down email analytics

Email marketers looking for more in-depth analysis of consumer list members may get exactly that from a new partnership between ClickTale and Contactology. The partnership gives email marketers the ability to see how consumers are interacting with the message and... >>

BizReport | Email Marketing October 28, 2009

JangoMail launches JangoSMTP for email marketers

A new release from JangoMail may make that next email campaign a bit simpler. Called JangoSMTP, the platform is the first SMTP relay service designed specifically for email marketers, giving marketers the ability to track opens and clicks, to utilize... >>

BizReport | Research archives October 23, 2009

comScore: Hong Kong consumers online with Yahoo

For the first time, comScore researchers have been able to delve into the online lives of Hong Kong consumers, and have found some interesting results. According to a recent study, Hong Kong consumers prefer Yahoo sites and spend a plethora... >>

BizReport | Email Marketing October 15, 2009

Internet Marketing 101: What to look for in a malware attack

Are you and your customers really safe from the botnets delivering malware, from phishing attacks and other fraudsters? The fact is even with all of the preparation and protection in the world, a website can be hacked, an emailing list... >>

BizReport | Email Marketing September 30, 2009

MessageLabs: Botnets a threat to email marketing

Although this isn't technically 'new' news, a recent MessageLabs report indicates that botnets may be the biggest threat to email marketing. According to the latest numbers from MessageLabs, botnets are reponsbile for 88% of spam emails sent; botnets are responsible... >>

BizReport | Email Marketing September 29, 2009

Social networks not a threat to email

Assumptions have been made in the past that social networkers are shunning email as a communication tool because their social networks are providing all the channels they need in one location. New research from Nielsen shows this assumption to be... >>

BizReport | Email Marketing September 28, 2009

Do you know the US's spam capital?

When it comes to email marketing there are a number of rules to follow. Mailing on certain days, keeping up with lists, authenticating messages and the list goes on. But did you know that mailings to certain states could be... >>

BizReport | Email Marketing September 21, 2009

Epsilon: Try email to engage Millenials

When it comes to email marketing, it may behoove marketers to target a new - and younger - demographic. Although for years studies have shown that older Americans, specifically Boomers and the over 65 set, are more receptive to email... >>

BizReport | Internet September 18, 2009

OPA: Content is king online

On the Internet, content is king - not social networks or email - but good quality, engaging content, according to new analysis by the Online Publishers Association. ... >>

BizReport | Email Marketing September 08, 2009

MailChimp studies success metrics for webmail services

A user of one webmail service is as easy for marketers to access as another, right? Well, perhaps not, according to a study of success metrics for marketing emails sent via MailChimp's distribution service. ... >>

BizReport | Advertising archives August 27, 2009

Yahoo changes up email, messenger, mobile offerings

In an effort to remain relevant and perhaps have a better shot at taking on online giant Google, Yahoo is pushing a few traditional offerings. This week the company announced changes to their email, messenger and mobile programs. But, perhaps... >>

BizReport | Research archives August 27, 2009

Health: A new spam concern?

Now the elderly and/or ill have another concern: spam. According to the latest information from Symantec's MessageLabs, health information websites have been targeted by short URL spam. Short URL spam is one of the new, and now leading, concerns for... >>

BizReport | Email Marketing August 26, 2009

Lyris launches Cash for Email Clunkers

A new program from online marketing firm Lyris could spell the difference for marketers in the upcoming holiday season. Today, Lyris is launching "Cash for Email Clunkers" which helps marketers upgrade from untargeted mass messages to targeted, more efficient messages.... >>

BizReport | Email Marketing August 17, 2009

Email marketing: What subscriber information do you put in links, if any?

When sending out emails to your subscriber base, do you tailor the webpages linked to therein to that subscriber? Some companies are reluctant to do so for fear of overstepping the privacy mark. But, what do consumers themselves think? >>

BizReport | Email Marketing July 30, 2009

Ho-ho-how long until Christmas campaigns begin?

Hands up all those who have started marketing for the upcoming Christmas season. Yes, I know it's early, but apparently some retailers have already acknowledged the upcoming holiday season in their email communications with customers. ... >>

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