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BizReport | Email Marketing June 09, 2014

Email newsletters top news source for business executives

The world's smartest and busiest business leaders consume and share news every day and, according to a new study from Quartz Insights, the first channel they turn to is email newsletters.... >>

BizReport | Email Marketing May 29, 2014

Email: Keep it brief and images to a minimum

Email remains a core communication channel for marketers but in order to make it through increasingly busy inboxes those messages need to be kept short and sweet, according to a new survey from HubSpot and Litmus.... >>

BizReport | Loyalty Marketing May 13, 2014

Live chat customer service satisfaction rates high

The number of consumers currently using digital touchpoints for customer service is low compared to the use of traditional channels. However, higher satisfaction rates among digital users suggest consumers are likely to return to this channel again and again. ... >>

BizReport | Email Marketing April 02, 2014

Email continues to be ranked top for return on investment

It's hard to recall just how many years the death of email has been rumored, but still the speculation rumbles on despite data, such as that from Econsultancy, that shows email is doing just fine, thank you very much.... >>

BizReport | Email Marketing March 26, 2014

Twitter a 'dangerous game' for companies neglecting their presence

Companies that establish a presence on Twitter and then fail to use the channel to foster engagement with consumers are playing a dangerous game, according to a new multichannel customer experience report from Eptica.... >>

BizReport | Internet March 24, 2014

AtTask reveals the top workplace inefficiencies facing marketers

What is it that drains creativity from your day as a marketer? Is it the back-to-back unproductive meetings, a bulging email inbox or constant interruptions and distractions? Project management and SaaS firm AtTask surveyed marketing professionals to see what their... >>

BizReport | Email Marketing January 13, 2014

Two-thirds of marketers to increase digital investment in 2014

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud. ... >>

BizReport | Mobile Marketing November 12, 2013

Rumble research reveals unique behaviors of mobile content app users

Last week, at ad:tech, Rumble, a mobile-first platform for publishers, issued a mobile user engagement study that highlighted differences in consumer mobile engagement that mobile publishers must understand to make the most of their audiences and reach. ... >>

BizReport | Email Marketing August 28, 2013

Evolving spammers using bogus social media email to fool users

Spam has been around as long as email, and people have got used to negotiating the odd message from Nigerian bankers or online payments services. But, according to new research from TNS Global for email security and technology firm Halon,... >>

BizReport | Email Marketing August 19, 2013

Study highlights importance of mobile-first email strategies

A new report from Yesmail Interactive reveals that, while almost half of email opens happen on a mobile device, the average click-to-open rate across all industries is 100% higher on a desktop. ... >>

BizReport | Ecommerce archives April 30, 2013

Mobile is mommy's little helper

A new survey from Alliance Data Retail Services adds more weight to previous research that shows many Moms are tapping into their mobile device for help juggling their busy lives. ... >>

BizReport | Advertising archives April 15, 2013

Consumers increasingly intolerant of bad ads

There are many things that can ruin a day - bad weather, bad hair, or just a bad mood. Apparently there's something else that can ruin a person's day - bad ads. ... >>

BizReport | Loyalty Marketing March 12, 2013

80% of diners would sign up for a loyalty program, if only you had one

Loyalty programs have come a long way since savings stamps, punch cards and plastic cards. Today's diner doesn't want to fumble through a purse bulging with their tokens of loyalty; most now have a device in their pocket that is... >>

BizReport | Loyalty Marketing January 28, 2013

ExactTarget: Marketers and consumers "a different breed"

Listen up marketers. You may think you know what today's consumers want and how they want it, but you're not the average consumer, so put your personal biases aside and tune in to ExactTarget's new "Marketers from Mars" study. ... >>

BizReport | Email Marketing January 23, 2013

Email: Misspelling names breeds consumer resentment

Obtaining a consumer's personal details can be like getting blood out of a stone, according to a new survey from YouGov commissioned by customer intelligence and marketing firm Emailvision. Even the promise of better targeted offers fails to coax a... >>

BizReport | November 08, 2012

Performance of UK online customer service in decline

There is much room for improvement in online customer service in the UK, according to new research from customer interaction technology firm Eptica, with half of the country's leading company websites failing to address standard customer questions. ... >>

BizReport | November 02, 2012

Play.com: Younger consumers seek customer service via social

While many UK consumers turn to email or the telephone for customer service, a new study from Rakuten's Play.com reveals younger consumers are more likely to turn to social.... >>

BizReport | Advertising archives August 22, 2012

'Second screeners' not interacting with ads on TV

Are consumers that use second screens while watching television looking up information on ads shown during a show? Not as much as they're talking to others and discussing the show, finds new research from Deloitte. ... >>

BizReport | Email Marketing May 08, 2012

By end of 2012 more email will be read on mobile than desktop

The need to optimize email for mobile users is even more important than ever given that, according to new research by Return Path, more people will be viewing email on their mobile devices than on webmail or desktop by the... >>

BizReport | Ecommerce archives April 04, 2012

Email continues to out-do social to drive purchases

Email continues to be the most common way consumers receive digital messages from brands but, with the onslaught of social media, is it still the most effective? ExactTarget's recent research reveals some interesting behavior. ... >>

BizReport | Email Marketing March 30, 2012

Social networking creeping up on email's crown

Email continues to be the most popular way to communicate via the Internet but for how long can it hold off the surge in social network use?... >>

BizReport | Social Marketing January 09, 2012

Research: SMB social media use set to explode

The amount small and medium-sized businesses spend on social media is set to almost double this year, according to a new study released by market research firm Borrell Associates, catching up with paid search.... >>

BizReport | Mobile Marketing January 06, 2012

Marketers still failing to test website, email on mobile devices

Many companies in the UK aren't testing their websites or emails on mobile devices, according to new research from RedEye and Econsultancy, compounding dissatisfaction with conversion rates.... >>

BizReport | Ecommerce archives August 02, 2011

Research: Direct mail effective driver of website traffic

Did you know that one of the most effective ways of driving traffic to your website isn't necessarily via a digital inbox but the physical one at the end of a driveway? New research in the UK from loyalty and... >>

BizReport | Ecommerce archives July 12, 2011

Retailers ask "receipt in the bag or via email?"

Apple may have been doing it for years, but an increasing number of forward-thinking and environmentally-aware retailers are beginning to making the move away from the scrappy bits of paper that accumulate in wallets and in the bottom of handbags... >>

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