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BizReport | Email Marketing August 27, 2015

Checking email chews up 6.3 hours per day

Thanks to mobile, email has become even more embedded in our day to day lives. A new survey from Adobe reveals just how much time is spent each day checking and re-checking email inboxes. ... >>

BizReport | Email Marketing August 25, 2015

2015 shaping up to be a record-breaking year for email marketing

According to Yesmail, the myth that email marketing is on the way out couldn't be further from the truth as the number of "never active" subscribers falls. ... >>

BizReport | Trends & Ideas archives July 21, 2015

Levels of email spam hit 12-year low

Has it felt like the amount of spam in your inbox has decreased of late? According to research by Symantec, the percentage of spam emails has dropped below 50% for the first time in over a decade. ... >>

BizReport | Email Marketing July 15, 2015

Melbourne urban forest project sparks 'treemail' phenomenon

Next time you want to show your affection for a tree, don't hug it, email it. A scheme in Melbourne to help residents of the city report damaged or dangerous trees has taken on a new life as a means... >>

BizReport | Email Marketing July 08, 2015

Mobile email opens reach all-time high in UK

Mobile email opens in the U.K. have reached an all-time high, according to Movable Ink's latest analysis of millions of emails.... >>

BizReport | Advertising archives June 30, 2015

Neurological study pits digital ads against physical ads

Direct mail advertising is superior to digital advertising in a number of key ways, according to a new study sponsored by the U.S. Postal Service's Office of Inspector General. ... >>

BizReport | Email Marketing June 29, 2015

Study highlights differences in email behavior based on age, gender

A recent study of email use between age and gender reveals that the differences in the way men and women communicate verbally appear to be inherent in the way they use email. ... >>

BizReport | Email Marketing June 17, 2015

Billions of emails purporting to come from brands found fraudulent

A recent study by Return Path found that billions of emails supposedly from global consumer brands did not originate from the IP addresses of mail servers used by those brands. ... >>

BizReport | Email Marketing May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. ... >>

BizReport | Email Marketing April 29, 2015

You won't believe the shocking secret of how to decrease your email read rate

Return Path has just released findings from new research into email marketing subject lines that undermines some long-held best practices about choice of words and subject-line length.... >>

BizReport | Ecommerce archives March 23, 2015

Email customer service response times lengthen, Twitter improves

A new study from Eptica reveals that retailers' response time to answer Twitter queries has improved, but that email response times have lengthened by 8 hours. ... >>

BizReport | Ecommerce archives March 04, 2015

UK brands fail to improve customer service response rates

The latest customer service research from Eptica reveals that brands in the UK are failing to improve their customer service offerings with almost half of questions asked by Twitter, email and web channels going unanswered.... >>

BizReport | Email Marketing February 11, 2015

54% of email in UK opened on an Apple device

Email analysis conducted by SendGrid has found that more than half of all email in the U.K. is opened on an Apple device.... >>

BizReport | Email Marketing February 05, 2015

Survey: Consumers want reminders and promotions by email

Hey marketers, U.S. consumers want to hear from you by email. They want you to remind them of that shopping cart they left abandoned, they are persuaded to buy by your emails and some of them even want you to... >>

BizReport | Ecommerce archives February 05, 2015

Study equates ecommerce to dating

Personalization is the key to success in today's retail environment yet, according to new research released by OrderDynamics, three-quarters of retailers continue to send shoppers irrelevant promotions via email.... >>

BizReport | Email Marketing January 19, 2015

Pointless emails clogging up office workers' inboxes

Office workers use email for the most mundane topics, preferring to bash out a message on the keyboard rather than pick up the phone or turn to chat to the person next to them. Such pointless emails are clogging up... >>

BizReport | Email Marketing January 05, 2015

Email ranked top tool by online workers

Nearly all workers now use the Internet for work, according to new research from Pew and, of all the digital tools to hand, email is rated the most important. ... >>

BizReport | Email Marketing December 17, 2014

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers.... >>

BizReport | Email Marketing December 16, 2014

Email more likely to distract and engage than social

Direct email marketing is more effective at eliciting a click than social media posts and advertising, according to new research released by shopping and charity donation website Give as you Live. ... >>

BizReport | Email Marketing December 15, 2014

Despite surge in new marketing technology, email remains king

Despite all the various channels available to marketers today, it's an old favorite that remains top when it comes to generating ROI, according to a new study from Campaigner.... >>

BizReport | Trends & Ideas archives November 17, 2014

'Presenteeism' becoming a thing of the past as technology enables working from home

For an increasing number of employees, the commute to work is a short walk down the hall to the study or finding a parking space on the sofa. New research from creative storytelling agency Rooster Punk and agile cloud workspace... >>

BizReport | Internet August 28, 2014

Top 3 tips to improve employee productivity

There have been entire sections of employee manuals dedicated to email - from not giving out work email addresses to what kinds of emails to open in a work account to how employers expect email to be used for... >>

BizReport | Email Marketing August 21, 2014

Mobile email orders up but revenue down

Poor user experience could be what is to blame for a drop in revenue from mobile email orders despite consumers making a lot more purchases from email opened on a mobile device.... >>

BizReport | Ecommerce archives July 29, 2014

UK businesses failing to consistently and effectively employ social for customer support

While traditional forms of communication continue to play a major role in the customer experience, people now expect to be able to use multiple channels as they switch between devices and locations. However, as a new report from Webhelp UK... >>

BizReport | Ecommerce archives July 03, 2014

UK retail multichannel customer experience inconsistent

Retailers today have more customer service queries to answer across more channels than ever before yet, according to new research conducted by Eptica, many are failing to deliver.... >>

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