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BizReport | Email Marketing July 13, 2012

Retail email to grow 20% in 2012

According to new data from Responsys, retail emails were up again in June. For the month retail emails more than doubled over the same time last year. On average retailers sent 94 promotional emails per month through the first half... >>

BizReport | Email Marketing July 02, 2012

Report: 45% of actions within web apps trigger email

Transactional emails are getting a boost from web-based applications. That according to a new report from SendGrid. Web apps, researchers report, are triggering more than 600,000 transactional, triggered or app-generated emails each month.... >>

BizReport | Email Marketing June 20, 2012

Campaigner connects social, email for SMBs

A new social sharing function out from email platform Campaigner allows marketers to more deeply integrate their email and social marketing efforts. Through the release email marketers and brands can share email messages throughout social platforms through a single dashboard.... >>

BizReport | Email Marketing May 08, 2012

By end of 2012 more email will be read on mobile than desktop

The need to optimize email for mobile users is even more important than ever given that, according to new research by Return Path, more people will be viewing email on their mobile devices than on webmail or desktop by the... >>

BizReport | Email Marketing April 27, 2012

How to freshen that email campaign

Email marketing is getting a bump from an unexpected source - the social space. While most consumers report they want to receive promotional marketing messages through email they are sharing those messages through social networks. They're also friending favorite brands,... >>

BizReport | Social Marketing April 26, 2012

Brands: Why social sharing is more important than ever

As social networks heat up brands are realizing the importance of email in a social strategy. From including social sharing features to offering special deals to social network fans - through email lists - the line between email and social... >>

BizReport | Email Marketing March 12, 2012

Retailers: Why email messages need targeting, personalization

In February retail email sends increased by more than 25% Year over Year; retailers sent their lists an average of 15 promotional emails during the month. Many used Leap Day as a selling point, encouraging shoppers to take advantage of... >>

BizReport | Email Marketing February 06, 2012

Top online brands join together against phishing

As more consumers go online from various devices fraudulent people and businesses are reaching out as well. Phishing attacks and identity thieves are just the tip of the iceberg but a new group may help protect consumers against these fraudsters.... >>

BizReport | Email Marketing January 27, 2012

Email offering takes small steps for greater results

Acquisition email is a space less crowded by marketers. Although the space is less crowded that doesn't mean advertisers should send any and all messages to any and all consumer lists. From the ividence point of view, campaigns begin by... >>

BizReport | Email Marketing January 25, 2012

StrongMail release offers real time, lifecycle targeting

A new release from StrongMail, called Message Studio, will allow businesses to create and deliver email campaigns either through the cloud or from on-site software. The offering gives marketers trend reports, social network plugins for simpler sharing and real time... >>

BizReport | Email Marketing December 12, 2011

Platform takes the pain out of email

Everyone has experienced it: an inbox out of control. Answer one email and fifteen more appear; one platform takes some of the pain out of the inbox by simply creating email templates, helping users personalize and tracking email messages to... >>

BizReport | Email Marketing December 01, 2011

LiveIntent takes email, makes ad inventory

A new offering from LiveIntent takes marketers email messages and creates premium ad inventory from the information. LiveIntent's technology allows publishers to insert banner ads into email messages, delivering those messages to targeted lists.... >>

BizReport | Email Marketing November 29, 2011

3 Email tips to push holiday campaign ROI

With the buzz about mobile and video advertising, it is important for marketers to remember that ad options like email are still quite viable. Although consumers are converting to mobile device use in record numbers, those mobile devices all offer... >>

BizReport | Email Marketing November 22, 2011

Emailers: Why your messages may be falling on deaf ears, blind eyes

Although more people will be shopping online this holiday season, there are many brands and marketers who won't see an uptick in sales. Why? Because their email campaigns aren't hitting the mark. ... >>

BizReport | Email Marketing October 21, 2011

Top 3 email tips you should incorporate now

Halloween is nearly hear which means holiday campaigns are ramping up for release. Before sending out that first holiday-themed mess, though, follow these three tips for better email ROI.... >>

BizReport | Email Marketing October 05, 2011

CheetahMail: Email volume to increase 20% over holidays

With ecommerce off to a record start thus far in 2011, brands are expecting the holidays to be just as busy online. One area where brands may push more marketing dollars - email. A new report from Experian CheetahMail predicts... >>

BizReport | Email Marketing September 19, 2011

3 Questions with Responsys' Chad White

Moving in to the holiday shopping season marketers are looking for innovative ways to interact with their consumer base. Although it's been around for years, email continues to hold solid footing for marketers who understand that the targetability of email... >>

BizReport | Email Marketing August 31, 2011

Lyris: 8 trends that will change email

Email has been an evolving medium since the Internet began, and yet with the advent of the social and mobile categories, email has seen a resurgence of sorts. Too many brands aren't updating their email, strategies, however, which is harming... >>

BizReport | Email Marketing August 18, 2011

3 Questions with Mad Mimi's Gary Levitt

Simplicity is the word of the decade with many small businesses and yet many advertising platforms make campaign creation anything but simple. Especially in email marketing, simple creation tools are few and far between, and yet with consumers going mobile... >>

BizReport | Email Marketing June 07, 2011

Epsilon: 3% email conversion rate strongest for 2 years

Many would have you think that email is passé, but a new study from email marketing firm Epsilon and the Direct Marketing Association's Email Experience Council (EEC) found there's no sign from marketers of email volumes dropping.... >>

BizReport | Email Marketing May 25, 2011

Report: Legitimate email may not make it through filters

If you aren't seeing a good ROI on email campaigns lately, a new study from Return Path may indicate why. According to their research about half of marketing emails are flagged as spam by ISP filters. Those messages never reach... >>

BizReport | Email Marketing February 02, 2010

Report: Retail email rebounds in '09

For retailers 2009 was the year of the email. Again. According to new research from Responsys' Chad White in 2009 retailers returned - and increased - their use of email. On average retailers sent 130 promotional emails to consumer subscribers.... >>

BizReport | Email Marketing December 31, 2009

Internet Marketing 101: Email trends for 2010

With 2010 mere days away, most marketers are frantically putting the finishing touches on marketing plans. Before focusing too hard on video or social ad formats, however, marketers should plan a bit more in email. Email is old, you say?... >>

BizReport | Email Marketing September 21, 2009

Epsilon: Try email to engage Millenials

When it comes to email marketing, it may behoove marketers to target a new - and younger - demographic. Although for years studies have shown that older Americans, specifically Boomers and the over 65 set, are more receptive to email... >>

BizReport | Research archives August 27, 2009

Health: A new spam concern?

Now the elderly and/or ill have another concern: spam. According to the latest information from Symantec's MessageLabs, health information websites have been targeted by short URL spam. Short URL spam is one of the new, and now leading, concerns for... >>

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