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BizReport | Email Marketing October 21, 2013

Debunking the top 3 email myths

Email has been around for more than 20 years now and there are plenty of 'rules' about how to get more from an email message. But a new report out from Alchemy Worx identifies a few of these 'rules' as... >>

BizReport | Advertising archives October 07, 2013

Distracted consumers giving little attention to marketing messages

Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. ... >>

BizReport | Trends & Ideas archives September 26, 2013

By year end over half of emails will be opened on a mobile device

Current trends in mobile email indicate that, by year end, more email will be opened on a mobile device than on any other. Email marketers must respond to this trend and ensure all messages are optimized for mobile. ... >>

BizReport | Email Marketing September 26, 2013

How Ascena Retail Group improved conversions by 225%

Email may not be as sexy as social media or as creative as video, but new data out from Responsys and Ascena Retail Group shows that email is still bringing customers to the checkout. Wanting more from their email program,... >>

BizReport | Email Marketing August 30, 2013

How Campaigner is pushing higher ecommerce revenue

With the move of many consumers into the always on mobile space, brands are pushing more ad dollars online - both to PC-based and mobile-based platforms. The problem is that many brands aren't using strategy to increase engagement; one platform... >>

BizReport | Email Marketing August 19, 2013

Report: Personalization falling short of personal

When it comes to online engagement, all the experts are telling brands to personalize. Use names or note previous purchases. Personalization, after all, shows the brands cares and knows about the customer. But new data out from SimpleRelevance indicates these... >>

BizReport | Email Marketing July 31, 2013

22% of permissioned email never reaches the inbox

How many of your email messages actually reach your audience? According to new research released today by email intelligence firm Return Path, billions of permissioned email messages, those that consumers have opted-in to receive, never make it to the inbox..... >>

BizReport | Email Marketing July 15, 2013

Epsilon: Mobile drives email open, click rates

Mobile use is increasing email open rates, according to a new study from marketing services company Epsilon, as more marketers develop mobile-optimized email creative and content. ... >>

BizReport | Email Marketing June 26, 2013

'This Is Not Spam' rates analyzed

No matter how carefully an email campaign is developed and implemented, some messages can still end up in a recipient's spam folder. Email intelligence company, Return Path, has analyzed how often people "rescue" such emails from spam folders, and why.... >>

BizReport | Email Marketing June 18, 2013

SendGrid launches email service

Just in time for Small Business Week, SendGrid is launching a new email service, set up to help businesses control costs and yet still have access to top of the line email programs and data. The new product joins SendGrid's... >>

BizReport | Email Marketing June 13, 2013

EIU: Consumer understanding depends on data understanding

It should come as no surprise, but new data out from Lyris and The Economist Intelligence Unit (EIU) underlines the fact that when brands don't understand marketing data they also don't understand their consumer base. That that challenge has pushed... >>

BizReport | Email Marketing June 06, 2013

DMA: Record levels of marketing email sent in H1 2012

Record levels of marketing email were sent in the UK in the first half of 2012, according to the latest figures released by the industry's trade body. ... >>

BizReport | Email Marketing June 06, 2013

Report: Email volume up 11%, most opens now on mobile

Email isn't slowing down. That according to new data out from Experian Marketing Services which shows email open rates continued an upward trends (11.6% increase) through Q1 2013. One thing has changed: most email opens are now completed via mobile... >>

BizReport | Email Marketing June 03, 2013

Report: Platform pushes B2C engagement, conversions

New data out from eWayDirect shows their Business-to-Consumer (B2C) marketing automation solution is pushing clients' Return On Ad Spend (ROAS) via email, helping them to increase customer acquisition and increase email list sizes so that the business can push more... >>

BizReport | Email Marketing March 25, 2013

Consumers respond to triggered emails

The latest email marketing report from Epsilon reveals that triggered emails drive significantly greater open and click-through rates than Business As Usual emails, yet comprise just 5% of total email volume.... >>

BizReport | Email Marketing March 13, 2013

Study: Autoresponders on the outs with many brands

When it comes to responding to customer questions most brands aren't looking to auto-responders to fit the bill. That is both a blessing and a curse - because while most automated replies do not further a brand's identity at least... >>

BizReport | Email Marketing February 11, 2013

How brands can recover from overly personalized emails

Email personalization has become an important part of email strategy. Knowing what particular list segments want allows businesses to offer more relevant advertising. But there is the possibility of getting too personal with an email list member; here's how a... >>

BizReport | Email Marketing December 07, 2012

What emailers can learn from Thanksgiving Weekend sales surge

The Thanksgiving weekend may have shown strong sales numbers but for emailers, messages may have landed a little late. Traffic, according to Akamai, peaked at 8:55 PM on Thanksgiving, but most brands didn't send promotional emails until the latter half... >>

BizReport | Email Marketing November 23, 2012

Top 3 tips for engaging foreign shoppers through email

More brands are going global and pinning their hopes on email to remain connected with consumers in various parts of the world. But a global email strategy is more than simple translation. Here are our expert's top 3 tips for... >>

BizReport | Email Marketing November 20, 2012

Reports: How email is pushing engagement

There is very little new about the email space, and that is what many consumers like about it. They know they'll get offers from brands from opt-in lists, they know they'll get spammed occasionally. They know they'll spend too much... >>

BizReport | Email Marketing November 09, 2012

Responsys: Promotional email sends up 20% YoY

Retailers continue to push time and effort into the email sector. According to new data from Responsys promotional email sends are up 20% (2011 vs. 2012); because of the strong growth for 2012 as a whole, Responsys believes total email... >>

BizReport | Email Marketing October 18, 2012

What the 2012 holiday season holds for email marketers

Email has been on an upswing throughout 2012. Overall, Responsys shows double-digit increases in retail email sends since the first of the year, and moving into the busy holiday shopping season email may become even more important in merchants engaging... >>

BizReport | Email Marketing October 14, 2012

GetResponse IDs best email send times

When it comes to email marketing studies have shown that the sooner a recipient opens a message the more likely they'll click or engage. But when is the best time to send messages so that they're opened? New data from... >>

BizReport | Email Marketing October 10, 2012

September email numbers continue on high side

The year of retail email continues according to the latest numbers from Responsys. According to the company September showed strong promotional email numbers, continuing the trend of increased email sends begun in January of this year. ... >>

BizReport | Email Marketing September 05, 2012

Experian: Email volume up 10% YoY

Businesses may be cutting back on some traditional ad costs, but email isn't one of the 'traditional' areas seeing a recession. According to data from Experian CheetahMail email volumes were up 10% from Q2 2011 to Q2 2012, with the... >>

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