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BizReport | Email Marketing May 18, 2010

5 Deadly Sins of Email Marketing

When it comes to email marketing, many brands in the travel/hospitality sectors believe they are hitting every note and converting as many consumers as possible. But a recent report from StrongMail indicates many of these brands are making errors which... >>

BizReport | Email Marketing December 16, 2009

WhatCounts to launch integrated video, email platform

Although using video within email is still a relatively new ad method, many marketers are finding early success. The problem has been finding a suite of tools which seamlessly integrates video in email so that additional clicks or long buffering... >>

BizReport | Email Marketing December 09, 2009

Internet Marketing 101: How to improve email in 2010

Don't forget your white-hat messaging tactics in the New Year, email marketers. According to a new report from MessageLabs 2010 could see email marketers have even more trouble as spammers become smarter and start working even harder. If your email... >>

BizReport | Email Marketing December 07, 2009

Study: Social sharing boosts interaction

When it comes to email marketing it is no secret that messages need to be tailored to truly engage the consumer. But in addition to being tailored, email needs to be sharable. As social networks have exploded, consumers have begun... >>

BizReport | Email Marketing October 15, 2009

Internet Marketing 101: What to look for in a malware attack

Are you and your customers really safe from the botnets delivering malware, from phishing attacks and other fraudsters? The fact is even with all of the preparation and protection in the world, a website can be hacked, an emailing list... >>

BizReport | Email Marketing September 28, 2009

Do you know the US's spam capital?

When it comes to email marketing there are a number of rules to follow. Mailing on certain days, keeping up with lists, authenticating messages and the list goes on. But did you know that mailings to certain states could be... >>

BizReport | Email Marketing September 21, 2009

Epsilon: Try email to engage Millenials

When it comes to email marketing, it may behoove marketers to target a new - and younger - demographic. Although for years studies have shown that older Americans, specifically Boomers and the over 65 set, are more receptive to email... >>

BizReport | Email Marketing August 18, 2009

JangoMail integrates SMTP Relay with Gmail

Permission based email marketing software company JangoMail has integrated their SMTP Relay with Gmail, allowing email marketers to send messages from a custom domain rather than 'on behalf of' type messages from the past. From a marketing standpoint, the messages... >>

BizReport | Email Marketing July 24, 2009

Epsilon: More consumers opening, clicking emails

Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world.... >>

BizReport | Email Marketing July 23, 2009

eROI: 37% of email marketers still don't test

Testing, testing. Apparently many email marketers still aren't testing their messages and campaigns prior to launch, which is the most likely culprit of flagging email conversions. According to a new study from eROI, 37% of email marketers are not testing... >>

BizReport | Email Marketing July 22, 2009

Geo-tracking next stop for JangoMail

If you're looking for another way to target specific regions, states or even cities check out the new tool from permission based email provider JangoMail. The geo-tracking tool allows marketers to determine the exact location of recipients, down to the... >>

BizReport | Email Marketing June 03, 2009

Silverpop: Drag and drop email solution

Want an easier way to create an email campaign? Silverpop believes they have it in the new Campaign Graphical User Intervface (GUI) which gives email marketers the ability to drag and drop campaign information into email much the way video... >>

BizReport | Email Marketing April 24, 2009

StrongMail launches cloud marketing platform

Transactional email platform StrongMail has launched a new service that pushes email into the 'clouds'. Called StrongMail Message Studio 5.0, the platform makes SaaS (Service as a Software) type platforms more economical for email marketers.... >>

BizReport | Email Marketing February 26, 2009

Epsilon: Email driving offline purchasing

Email marketing messages may not be the sole reason consumers are purchasing new products but a new report from Epsilon finds that more and more email messages are driving consumers to buy and improving consumers' perception of companies. Put these... >>

BizReport | Email Marketing January 27, 2009

New Lyris HQ tool allows email to become social

Email marketing is going social thanks to an enhancement to the Lyris HQ suite. The new functionality allows email marketers to simply scale email messages into social conversations.... >>

BizReport | Email Marketing January 08, 2009

How to craft a great welcome message

Despite the abundance of email marketing best practices, some email marketers are still falling short in customer expectations - especially with the welcome letter. Here are a few tips to create a great welcome letter and make that welcome letter... >>

BizReport | Email Marketing November 12, 2008

Researchers turn spammers to investigate economies of spam

Researchers at the University of California hijacked an infamous botnet to ascertain the success of spam and recorded a much lower success rate than anticipated.... >>

BizReport | Email Marketing August 28, 2008

How to get more from email list generation

Every email marketer wants more list subscribers, but the fact is that a huge email list doesn't necessarily mean a huge ROI from any email campaign. Most recipients skim over email marketing messages or delete them without a read. Knowing... >>

BizReport | Email Marketing August 06, 2008

AOL: Consumers are addicted to email

Here is one more reason to authenticate your email marketing messages: an AOL study reports that consumers are addicted to - and overwhelmed by - their inboxes. According to the study more than 51% of email users check their inboxes... >>

BizReport | Email Marketing July 01, 2008

JangoMail offers tracking at a glance for email campaigns

Launching an email campaign is not as simple as sending out a new email message with new offers each month. New campaigns need to be tweaked throughout the launch which is where a new platform from JangoMail comes in. The... >>

BizReport | Email Marketing May 28, 2008

JangoMail launches new email tool

A new email marketing application which touts the ability of on-demand application-sharing services has been launched from JangoMail. The application has been certified for Salesforce.com; marketers can import their sales contacts to Salesforce.... >>

BizReport | Email Marketing April 28, 2008

California's anti-spam law may make things difficult for email marketers

Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for legitimate marketers, especially in the short term, but long... >>

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