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BizReport | Email Marketing May 16, 2017

Email subscribers up 30%

Email may be the new black where consumers are concerned. According to new data, new email list subscribers increased 30% over the past three years. The bad news is that click rates have not seen the same increase. ... >>

BizReport | Email Marketing May 08, 2017

Non-profit sees substantial growth through email

Recently the non-profit DonorsChoose.org, an organization helping public schools to fund different projects, tapped Return Path to help them improve their email ROI. Once on-board, the organization found inbox placement rates improve to 100% for both Yahoo and Microsoft clients.... >>

BizReport | Email Marketing May 05, 2017

Expert: Why people click phishing emails - and how to stop it

While most people know by now not to open emails from Nigerian princes or with headlines offering millions of dollars, today's phishers have also gotten smarter in how they peak the interest of even the wariest of consumers. Here's what... >>

BizReport | Ecommerce May 02, 2017

Study: Poor customer service pushes shoppers to switch brands

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. ... >>

BizReport | Advertising April 27, 2017

Top 3 tips for a more earth friendly marketing campaign

In the US, businesses use about 68 million trees each year to produce 17 billion catalogs and 65 billion direct mail pieces. With Earth Day having just passed, one expert offers three tips to make a more eco-friendly advertising impact.... >>

BizReport | Ecommerce April 20, 2017

Top 3 tips to spring clean your small business

With the change of seasons, many people are throwing out the old and embracing the new. The same can be done with a small business. Here are 4 spring cleaning tips for SMB owners. ... >>

BizReport | Email Marketing April 18, 2017

Brands: Is it time for an email cleanse?

It could be time for email marketers to do a bit of spring cleaning - in the form of an email data cleanse. An email expert explains why. ... >>

BizReport | Advertising April 13, 2017

Ad Roundup: AI key to new releases

In today's advertising roundup, artificial intelligence. AI is key to three new releases and announcements from digital brands. ... >>

BizReport | Ecommerce April 07, 2017

How to use store data to target email

While most email marketers consider data like clicks and opens as key to their performance, there is data that can be used just as effectively outside the inbox. One expert explains. ... >>

BizReport | Email Marketing April 05, 2017

Report: Half aren't testing email

While most marketers say they'll increase their email spend over the next year, half say they aren't testing email campaigns, and one-quarter report they 'don't focus' on any metrics at all for their campaigns. ... >>

BizReport | Email Marketing March 30, 2017

Expert: Why unsubscribes aren't necessarily bad

Although its much more rewarding to see email lists grow, according to one expert, unsubscribes aren't necessarily a bad thing. Here are a few trends to watch in the email space. ... >>

BizReport | Email Marketing March 23, 2017

Social media advertising ranked best email list growth strategy

Social media advertising was ranked the top email list growth strategy by marketers surveyed by marketing research firm, Ascend2. ... >>

BizReport | Email Marketing March 14, 2017

Report: Subject lines do not need deal specifics

When it comes to email marketing, mentioning a deal is key, but mentioning specifics is not. That, according to new Yes Lifecycle Marketing data which showed that emails which included the word 'deals' but which didn't offer specifics as to... >>

BizReport | Email Marketing March 09, 2017

Study: Read, reply rates up

Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that... >>

BizReport | Email Marketing March 08, 2017

Businesses using free email accounts seen as untrustworthy

Using a free email service to contact customers can be detrimental to businesses, according to new research from the IE Domain Registry, by eroding trust. ... >>

BizReport | Email Marketing March 07, 2017

Brand satisfaction key to email subscriber retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa. ... >>

BizReport | Email Marketing March 06, 2017

SendGrid: Mobile key for email campaigns

SendGrid has released the 2017 Global Email Benchmark Report, and among the key findings is the importance of mobile optimization for email success. With Google not supporting responsive design, more people are opening and reading emails on mobile devices. ... >>

BizReport | Advertising March 02, 2017

Ad Roundup: 4 new product releases

In today's advertising roundup, a quad of product releases into the digital space, all of which are geared toward simplifying how brands engage with customers. ... >>

BizReport | Ecommerce February 27, 2017

Survey finds email pressure for retailers

New data out from Coherent Path indicates retailers are feeling the pressure to send even more emails to their list members. That's a key takeaway from their new report, in which researchers found that more than half are sending at... >>

BizReport | Email Marketing February 27, 2017

Report: Email, mobile key to retail success

Based on 2016 trends, experts with Sailthru believe email and mobile will be key for retailers' success in 2017. That, according to the 2017 Digital Retail Innovation Report, which also reports that 1 in 5 marketers as saying they fell... >>

BizReport | Email Marketing February 26, 2017

Email open rate in UK higher on tablets than US

Movable Ink's latest Consumer Device Preference Report reveals email opens among UK email users is higher than in the US. ... >>

BizReport | Email Marketing February 21, 2017

Report: Mobile CTOs down YoY

More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. ... >>

BizReport | Email Marketing February 14, 2017

Less than 1 in 10 marketers believe their emails relevant to customers

New insights into email marketing from the UK's Direct Marketing Association (DMA) reveal that, while both consumers and marketers both love the channel, consumers continue to say they get too many and irrelevant emails from brands. ... >>

BizReport | Email Marketing February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips... >>

BizReport | Email Marketing January 20, 2017

DMA: Email click-through rates continue to fall

The latest DMA Benchmark report claims that email is in "rude health" but a closer examination of the figures suggest there remains room for improvement in the most important metrics. ... >>

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