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BizReport | Email Marketing October 21, 2013

Debunking the top 3 email myths

Email has been around for more than 20 years now and there are plenty of 'rules' about how to get more from an email message. But a new report out from Alchemy Worx identifies a few of these 'rules' as... >>

BizReport | Email Marketing October 10, 2013

Australian firm pays a high price for spam emails

Reports are surfacing in the Australian press today about a record fine served on a company for sending out hundreds of thousands of email messages that breach the Spam Act.... >>

BizReport | Advertising archives October 08, 2013

Releases enhance content, social campaigning and analysis

Campaign analysis has fast become a must-have for online brands. No less important is the ability to create content focused on a brand's message and to deeply engage through social media. Three releases, from Corporate Visions , Engagor and Constant... >>

BizReport | Ecommerce archives October 08, 2013

80% of retailers fail to send triggered emails after cart abandonment

Online retailers on both sides of the Atlantic are missing out on billions in revenue by failing to send email messages triggered by cart abandonment, according to new research from dotMailer. ... >>

BizReport | Email Marketing October 07, 2013

Email customer service response times too long

Today's consumers expect answers - fast. Social media has facilitated this need for speed but, according to new research from customer service solutions firm KANA Software, many companies are taking far too long to reply to email communications. ... >>

BizReport | Trends & Ideas archives September 26, 2013

By year end over half of emails will be opened on a mobile device

Current trends in mobile email indicate that, by year end, more email will be opened on a mobile device than on any other. Email marketers must respond to this trend and ensure all messages are optimized for mobile. ... >>

BizReport | Email Marketing September 26, 2013

How Ascena Retail Group improved conversions by 225%

Email may not be as sexy as social media or as creative as video, but new data out from Responsys and Ascena Retail Group shows that email is still bringing customers to the checkout. Wanting more from their email program,... >>

BizReport | Email Marketing September 24, 2013

Constant Contact integrations may help brands engage

This week, a string of new integrations to the Constant Contact platform may help brands better connect and engage with customers online. The integrations are via Constant Contact's AppConnect and include APIs like iCapture, RoundBuzz, AdLeads, Ez Texting and Mojaba.... >>

BizReport | Email Marketing September 19, 2013

Email unsubscribe process improves, but beware 'silent unsubscribes'

Over the past five years, marketers have made it simpler for consumers to unsubscribe from a brand's email marketing program, according to new research from Return Path. But, beware a potential problem with one-click unsubscribes - the 'silent unsubscribe'. ... >>

BizReport | Email Marketing September 12, 2013

Gmail's tabbed format a hit with young Millennials

Discussion surrounding the impact of Gmail's tabbed format continues, and new research reveals that young Millennials in particular have embraced the format and changed their behavior accordingly.... >>

BizReport | Email Marketing September 09, 2013

Top 3 tips for better transactional messaging

Every time of the year is important, but during the holiday season transactional messaging can make or break a retailer's bottom line. That is because more people are doing more shopping - and those transactional messaging have huge potential to... >>

BizReport | Email Marketing September 06, 2013

Why brands need transactional messages this year

Hey, Brands, are you ready for the 2013 holiday shopping season? One expert suggests that if systems aren't in place for transactional messaging, brands will not succeed. Here's why:... >>

BizReport | Email Marketing August 30, 2013

How Campaigner is pushing higher ecommerce revenue

With the move of many consumers into the always on mobile space, brands are pushing more ad dollars online - both to PC-based and mobile-based platforms. The problem is that many brands aren't using strategy to increase engagement; one platform... >>

BizReport | Email Marketing August 19, 2013

Report: Personalization falling short of personal

When it comes to online engagement, all the experts are telling brands to personalize. Use names or note previous purchases. Personalization, after all, shows the brands cares and knows about the customer. But new data out from SimpleRelevance indicates these... >>

BizReport | Mobile Marketing August 13, 2013

Study: People delete emails that don't render on mobile

The explosion of mobile devices is allowing more consumers to engage in more places, unfortunately it is also underlining an on-going problem: email rendering. Despite the ability of businesses to test emails to ensure they render correctly across screens, many... >>

BizReport | Email Marketing August 09, 2013

New Gmail tabbed format encourages users to read more marketing messages

Marketers that are concerned the new Gmail tabbed format will negatively affect consumer interaction with marketing messages need not worry, according to new research conducted by Return Path.... >>

BizReport | Email Marketing July 31, 2013

22% of permissioned email never reaches the inbox

How many of your email messages actually reach your audience? According to new research released today by email intelligence firm Return Path, billions of permissioned email messages, those that consumers have opted-in to receive, never make it to the inbox..... >>

BizReport | Email Marketing July 15, 2013

Epsilon: Mobile drives email open, click rates

Mobile use is increasing email open rates, according to a new study from marketing services company Epsilon, as more marketers develop mobile-optimized email creative and content. ... >>

BizReport | Email Marketing July 01, 2013

Experian identifies best days to send email offers

Experian Marketing Services has released their Global Holiday Email Study, revealing in part when marketers in different countries are emailing, the kinds of offers being used and results from those efforts. Perhaps most interesting: the best time to send an... >>

BizReport | Email Marketing June 26, 2013

'This Is Not Spam' rates analyzed

No matter how carefully an email campaign is developed and implemented, some messages can still end up in a recipient's spam folder. Email intelligence company, Return Path, has analyzed how often people "rescue" such emails from spam folders, and why.... >>

BizReport | Email Marketing June 18, 2013

SendGrid launches email service

Just in time for Small Business Week, SendGrid is launching a new email service, set up to help businesses control costs and yet still have access to top of the line email programs and data. The new product joins SendGrid's... >>

BizReport | Email Marketing June 13, 2013

EIU: Consumer understanding depends on data understanding

It should come as no surprise, but new data out from Lyris and The Economist Intelligence Unit (EIU) underlines the fact that when brands don't understand marketing data they also don't understand their consumer base. That that challenge has pushed... >>

BizReport | Email Marketing June 06, 2013

DMA: Record levels of marketing email sent in H1 2012

Record levels of marketing email were sent in the UK in the first half of 2012, according to the latest figures released by the industry's trade body. ... >>

BizReport | Email Marketing June 06, 2013

Report: Email volume up 11%, most opens now on mobile

Email isn't slowing down. That according to new data out from Experian Marketing Services which shows email open rates continued an upward trends (11.6% increase) through Q1 2013. One thing has changed: most email opens are now completed via mobile... >>

BizReport | Email Marketing June 03, 2013

Report: Platform pushes B2C engagement, conversions

New data out from eWayDirect shows their Business-to-Consumer (B2C) marketing automation solution is pushing clients' Return On Ad Spend (ROAS) via email, helping them to increase customer acquisition and increase email list sizes so that the business can push more... >>

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