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BizReport | Social Marketing January 30, 2012

How Cisco leveraged social mail to push campaign ROI

Facebook has had ads on-site for a few years; Twitter has tested 'sponsored tweets' to some success. But LinkedIn's Partner Messages option helped Cisco hit a home run in their latest campaign - by delivering messages to LinkedIn users' social... >>

BizReport | Email Marketing January 04, 2012

Responsys: Email spike to continue for retailers

Throughout the 2011 holidays, Responsys has reported a spike in marketers' email usage. Now, that spike seems to be less a holiday occurance and more a simple resurgence of the medium. In 2011, retailers sent an average of 177 promotional... >>

BizReport | Email Marketing November 23, 2011

Top 3 reasons to send a Thank You email

In the spirit of Thanksgiving, don't forget to thank your customers. Unfortunately, many email marketers do forget to say their thank-yous - and not just during the hectic holiday season. In the spirit of giving, though, we offer you Campaigner's... >>

BizReport | Email Marketing November 18, 2011

Top 3 tips for integrating social and email for 2011 holidays

Just one week to go before the big Black Friday rush, and then two days later shoppers will be online looking for Cyber Monday deals. Are you ready for that rush? One expert believes integrating social and email messages is... >>

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