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BizReport | Email Marketing August 26, 2011

Top 3 tips to improve email engagement with student demographics

With universities and colleges back in session across the US, many brands are looking for ways to engage students between classes or during weekend school breaks. Between social networks, online video and mobile content consumption, brands are afraid their messages... >>

BizReport | Email Marketing August 18, 2011

3 Questions with Mad Mimi's Gary Levitt

Simplicity is the word of the decade with many small businesses and yet many advertising platforms make campaign creation anything but simple. Especially in email marketing, simple creation tools are few and far between, and yet with consumers going mobile... >>

BizReport | Email Marketing August 17, 2011

Campaigner's Back To School Primer

With an expected $68 billion to be spent over the next six weeks as parents get kids ready to go back to school, marketers across the US are trying to get their share. New details from Campaigner may help marketers... >>

BizReport | Email Marketing July 15, 2011

Why you should incentivize sign-ups, registrations

As consumers become blinded to traditional ads and even sign-up boxes on websites, marketers are looking for new ways to capture email addresses to stay in contact. One expert says incentivizing things like newsletter sign-up areas and website registrations is... >>

BizReport | Email Marketing July 06, 2011

Frontier Communications, Yahoo to co-brand email experience

A new partnership between Yahoo and Frontier Communications may give rural American consumers better access to online content. Frontier Communications is the largest communication services provider for rural areas in America; through the partnership Yahoo will power content, offering a... >>

BizReport | Email Marketing May 25, 2011

Report: Legitimate email may not make it through filters

If you aren't seeing a good ROI on email campaigns lately, a new study from Return Path may indicate why. According to their research about half of marketing emails are flagged as spam by ISP filters. Those messages never reach... >>

BizReport | Email Marketing September 16, 2010

Emailers: 3 quick tips to stand out from the email crowd

The email space, although still a good place for advertisers to be, becomes more crowded and difficult to manage every day. There is competition from spammers, list non-responders, deliverability rankings and the list goes on.... >>

BizReport | Email Marketing August 24, 2010

Comm100 Newsletter boasts 95% inbox delivery

When it comes to email marketing many brands are focusing on one-off emails of the 'deal' sort. But there is - and should be - more to email marketing that simply blasting out a deal of the day. Yes, deals... >>

BizReport | Email Marketing November 03, 2009

How email and social can benefit from cross-marketing

Cross-channel marketing has gained popularity since the economy went south as brands try to get more bang for each marketing buck. Two marketing platforms you may not have considered 'crossing' are email and social but according to new data from... >>

BizReport | Blogs & Content October 28, 2009

Internet Marketing 101: Why you should give e-newsletters another try

If you're looking for a way to reach a specific group of consumers and have products which will compliment content e-zines, a.k.a. e-newsletters, online newsletters, etc., could be the place to invest a bit of time and money. They keys,... >>

BizReport | Email Marketing November 13, 2008

Study: Content should determine message layout

If you think all email messages should have the same layout, think again. A recent study from Marketing Sherpa determined that, for the best results, content should determine the layout of an email message and that layout should change with... >>

BizReport | Email Marketing June 26, 2008

Email Marketers: Do You Need More In Your Messages?

In most cases, the answer to that question is yes. A recent study from Habeas indicates that about 60% of consumers are using multiple email accounts. This indicates that consumers need to receive marketing mail that is specifically targeted to... >>

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