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BizReport | Email Marketing March 21, 2016

Top 4 tips to strengthen email marketing

Whether a brand has been using email for a year or ten years, there are ways to enhance and strengthen the strategy of email marketing. One expert offers five tips. ... >>

BizReport | Email Marketing March 17, 2016

Report: Consumers 'inundated' with email

Shoppers are feeling more overwhelmed that ever, and that overwhelmed feeling has a lot to do with how they are contacted by brands and retailers. According to one report shoppers are receiving up to 13 emails each week, most from... >>

BizReport | Email Marketing March 17, 2016

Top 3 tips for a strong email strategy

Email continues to be a strong contender for many brands. One expert explains why email is working, and how to make your email strategy stronger. ... >>

BizReport | Email Marketing February 11, 2016

Top 3 tips to get more from email on Valentine's campaigns

On average, people are expected to spend about $140 on Valentine's Day - flowers, candy, dinner out. According to one expert, there are three things brands can do to get more from their Valentine's email campaigns. ... >>

BizReport | Email Marketing January 15, 2016

How to lower your email risk

Inboxes are a funny thing. A brand can send fifty messages that land in the right box at the right time, but one mis-timed or mis-targeted email can start a string of bad luck. And, if a brand lands on... >>

BizReport | Research archives November 20, 2015

Top tips for Black Friday email campaigns

Over the next week, and specifically on Black Friday, email volume will significantly raise. SendGrid recently studied how email marketers used the holiday for their campaigns and found that the highest volume days were actually Black Friday and Cyber Monday,... >>

BizReport | Email Marketing November 17, 2015

Expert: How to get the most from email campaigns

Over the holiday months more brands will send email campaigns. There will be sales campaigns, holiday tip and gift guides. In some cases brands will send an email each day. That, of course, can get old for the shopper. One... >>

BizReport | Email Marketing November 13, 2015

Top 3 tips for engaging, automated email this holiday

Automation can be a huge help for brands in the holiday season, but only if they follow a few simple rules so that the messaging sent to customers is relevant as well as engaging. ... >>

BizReport | Email Marketing November 12, 2015

Brands: Why you need automation this holiday

To reach customers in the most effective and relevant way possible, brands must start early with holiday messaging. However, those early messages also need to be relevant - and that means using shopper behaviors, location and past purchases as part... >>

BizReport | Email Marketing September 01, 2015

Top 4 Tips to Manage Relationship Between Developers, Marketers

According to Forrester Research brands will spend upwards of $3 billion on email marketing services by the end of this decade. While engaging content is crucial, one expert says the biggest challenge could be the brand's management of the development... >>

BizReport | Email Marketing June 01, 2015

Study: Email preferred connection for shoppers

When it comes to staying in touch with favorite businesses, Canadians prefer email. That is the takeaway from a new Constant Contact study. However, fewer than half of small businesses are making the most of their email strategy. ... >>

BizReport | Ecommerce archives May 27, 2015

Top 3 tips for better triggered emails

Triggered emails are not new in the email strategy department, but many email marketers are still not using triggered emails. One expert offers his top 3 tips for a solid triggered email strategy. ... >>

BizReport | Email Marketing May 26, 2015

Top 3 tips to make your email 'Pitch Perfect'

'Pitch Perfect' is coming on strong at the box office, and that has us wondering: how can brands make their marketing messages as perfect as the movie's pitch? Campaigner offers their top 3 tips to perfect branded email campaigns. ... >>

BizReport | Email Marketing April 22, 2015

Even youngsters say slang in emails is unacceptable

How does the formal or informal tone used in your email marketing campaigns affect the way in which your recipients perceive you? New research from BuzzStream and Fractl reveals all.... >>

BizReport | Email Marketing March 04, 2015

Study: Images linked to email success

As advertisers continue to look for new ways to increase engagement with email campaigns, it is important not to forget the images. That's the takeaway from a new report out from Constant Contact. Researchers with the firm looked at how... >>

BizReport | Email Marketing December 09, 2014

Expert IDs 3 trends that will improve email strategy

Email is seen by many as a sturdy standby for their marketing program, but according to one expert brands could be doing more. He identifies three trends that could change email marketing efforts in 2015. ... >>

BizReport | Email Marketing November 12, 2014

Message Systems releases SparkPost

Small and medium sized businesses continue to have problems harnessing the power of email in their marketing mix. A new release out from Message Systems is set up to give businesses of all sizes an email advantage by opening premium... >>

BizReport | Email Marketing November 03, 2014

Top 3 tips to create more clickable content

Content is expected by many experts to be a significant driver of traffic across devices this holiday season. One expert offers advice on how to draw more attention to branded content.... >>

BizReport | Email Marketing October 23, 2014

Campaigner suggests marketers reset campaigns not just clocks

In just over a week many of us in the US will be re-setting our clocks to end Daylight Savings time for another season. In addition to resetting the clocks and changing out the batteries in smoke detectors, as we've... >>

BizReport | Email Marketing August 28, 2014

Top 3 tips to create better transactional email messages

Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers.... >>

BizReport | Email Marketing May 06, 2014

Campaigner roll out includes A/B split testing

A/B split testing is not new to the advertising space, but a new roll out from Campaigner puts this ability into marketers' hands - or inboxes. ... >>

BizReport | Email Marketing April 09, 2014

Campaigner: Top 3 ways to make email more relevant

Email marketing isn't going anywhere, at least according to a forecast from Global Industry Analysts which predicts the global email market will surpass the $15 billion mark by 2017. However, there are problems with thinking about email the same way... >>

BizReport | Email Marketing August 29, 2012

Campaigner launches SMB-geared CRM

New to the small business space this week: a CRM platform targeted to help SMBs better perform against the competition. From Campaigner, the platform is set up to help small businesses connect through email and social while better controlling costs... >>

BizReport | Email Marketing March 12, 2012

Retailers: Why email messages need targeting, personalization

In February retail email sends increased by more than 25% Year over Year; retailers sent their lists an average of 15 promotional emails during the month. Many used Leap Day as a selling point, encouraging shoppers to take advantage of... >>

BizReport | Email Marketing February 27, 2012

MailChimp, SilverPop, Brightwave sign on for LiveCertified program

A new program available from LiveIntent should help email marketers reach the right consumer at the right time - the real time, if you will. Through the new LiveCertified program, email service providers (ESPs) can offer their clients the ability... >>

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