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BizReport | Email Marketing November 03, 2014

Top 3 tips to create more clickable content

Content is expected by many experts to be a significant driver of traffic across devices this holiday season. One expert offers advice on how to draw more attention to branded content.... >>

BizReport | Email Marketing October 23, 2014

Campaigner suggests marketers reset campaigns not just clocks

In just over a week many of us in the US will be re-setting our clocks to end Daylight Savings time for another season. In addition to resetting the clocks and changing out the batteries in smoke detectors, as we've... >>

BizReport | Email Marketing August 28, 2014

Top 3 tips to create better transactional email messages

Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers.... >>

BizReport | Email Marketing May 06, 2014

Campaigner roll out includes A/B split testing

A/B split testing is not new to the advertising space, but a new roll out from Campaigner puts this ability into marketers' hands - or inboxes. ... >>

BizReport | Email Marketing April 09, 2014

Campaigner: Top 3 ways to make email more relevant

Email marketing isn't going anywhere, at least according to a forecast from Global Industry Analysts which predicts the global email market will surpass the $15 billion mark by 2017. However, there are problems with thinking about email the same way... >>

BizReport | Email Marketing August 29, 2012

Campaigner launches SMB-geared CRM

New to the small business space this week: a CRM platform targeted to help SMBs better perform against the competition. From Campaigner, the platform is set up to help small businesses connect through email and social while better controlling costs... >>

BizReport | Email Marketing March 12, 2012

Retailers: Why email messages need targeting, personalization

In February retail email sends increased by more than 25% Year over Year; retailers sent their lists an average of 15 promotional emails during the month. Many used Leap Day as a selling point, encouraging shoppers to take advantage of... >>

BizReport | Email Marketing February 27, 2012

MailChimp, SilverPop, Brightwave sign on for LiveCertified program

A new program available from LiveIntent should help email marketers reach the right consumer at the right time - the real time, if you will. Through the new LiveCertified program, email service providers (ESPs) can offer their clients the ability... >>

BizReport | Email Marketing February 07, 2012

Top three tips to sweeten email responses

Email continues to have a strong hold on both marketers and consumers; both are using it to stay connected, find out about new products and get the best deals on merchandise. According to the latest State of Email Marketing from... >>

BizReport | Email Marketing February 06, 2012

Top online brands join together against phishing

As more consumers go online from various devices fraudulent people and businesses are reaching out as well. Phishing attacks and identity thieves are just the tip of the iceberg but a new group may help protect consumers against these fraudsters.... >>

BizReport | Email Marketing December 12, 2011

Platform takes the pain out of email

Everyone has experienced it: an inbox out of control. Answer one email and fifteen more appear; one platform takes some of the pain out of the inbox by simply creating email templates, helping users personalize and tracking email messages to... >>

BizReport | Email Marketing December 01, 2011

LiveIntent takes email, makes ad inventory

A new offering from LiveIntent takes marketers email messages and creates premium ad inventory from the information. LiveIntent's technology allows publishers to insert banner ads into email messages, delivering those messages to targeted lists.... >>

BizReport | Email Marketing November 29, 2011

3 Email tips to push holiday campaign ROI

With the buzz about mobile and video advertising, it is important for marketers to remember that ad options like email are still quite viable. Although consumers are converting to mobile device use in record numbers, those mobile devices all offer... >>

BizReport | Email Marketing November 23, 2011

Top 3 reasons to send a Thank You email

In the spirit of Thanksgiving, don't forget to thank your customers. Unfortunately, many email marketers do forget to say their thank-yous - and not just during the hectic holiday season. In the spirit of giving, though, we offer you Campaigner's... >>

BizReport | Email Marketing August 26, 2011

Top 3 tips to improve email engagement with student demographics

With universities and colleges back in session across the US, many brands are looking for ways to engage students between classes or during weekend school breaks. Between social networks, online video and mobile content consumption, brands are afraid their messages... >>

BizReport | Email Marketing August 18, 2011

3 Questions with Mad Mimi's Gary Levitt

Simplicity is the word of the decade with many small businesses and yet many advertising platforms make campaign creation anything but simple. Especially in email marketing, simple creation tools are few and far between, and yet with consumers going mobile... >>

BizReport | Email Marketing August 17, 2011

Campaigner's Back To School Primer

With an expected $68 billion to be spent over the next six weeks as parents get kids ready to go back to school, marketers across the US are trying to get their share. New details from Campaigner may help marketers... >>

BizReport | Email Marketing July 15, 2011

Why you should incentivize sign-ups, registrations

As consumers become blinded to traditional ads and even sign-up boxes on websites, marketers are looking for new ways to capture email addresses to stay in contact. One expert says incentivizing things like newsletter sign-up areas and website registrations is... >>

BizReport | Email Marketing July 06, 2011

Frontier Communications, Yahoo to co-brand email experience

A new partnership between Yahoo and Frontier Communications may give rural American consumers better access to online content. Frontier Communications is the largest communication services provider for rural areas in America; through the partnership Yahoo will power content, offering a... >>

BizReport | Email Marketing May 25, 2011

Report: Legitimate email may not make it through filters

If you aren't seeing a good ROI on email campaigns lately, a new study from Return Path may indicate why. According to their research about half of marketing emails are flagged as spam by ISP filters. Those messages never reach... >>

BizReport | Email Marketing September 16, 2010

Emailers: 3 quick tips to stand out from the email crowd

The email space, although still a good place for advertisers to be, becomes more crowded and difficult to manage every day. There is competition from spammers, list non-responders, deliverability rankings and the list goes on.... >>

BizReport | Email Marketing August 24, 2010

Comm100 Newsletter boasts 95% inbox delivery

When it comes to email marketing many brands are focusing on one-off emails of the 'deal' sort. But there is - and should be - more to email marketing that simply blasting out a deal of the day. Yes, deals... >>

BizReport | Email Marketing November 03, 2009

How email and social can benefit from cross-marketing

Cross-channel marketing has gained popularity since the economy went south as brands try to get more bang for each marketing buck. Two marketing platforms you may not have considered 'crossing' are email and social but according to new data from... >>

BizReport | Blogs & Content October 28, 2009

Internet Marketing 101: Why you should give e-newsletters another try

If you're looking for a way to reach a specific group of consumers and have products which will compliment content e-zines, a.k.a. e-newsletters, online newsletters, etc., could be the place to invest a bit of time and money. They keys,... >>

BizReport | Email Marketing November 13, 2008

Study: Content should determine message layout

If you think all email messages should have the same layout, think again. A recent study from Marketing Sherpa determined that, for the best results, content should determine the layout of an email message and that layout should change with... >>

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