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BizReport | Email Marketing March 31, 2021
Studies: Email, Gaming up during pandemic
Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment -... >>
BizReport | Email Marketing January 13, 2021
Expert: How to improve email connection with shoppers
At the beginning of the coronavirus pandemic many businesses pushed heavily into their email lists in an effort to connect with their shopping base. According to reports email volume increased aby about 25% in those initial weeks, and even months... >>
BizReport | Email Marketing January 29, 2020
Email Benchmarks show increased interest in personalization
This month Google announced plans to cut out cookies. New data privacy regulations, like CCPA, are going into effect. These things have many marketers wondering how to use the data they have to better engage their customers. One new report... >>
BizReport | Email Marketing September 26, 2019
Study finds email driving revenue growth
Validity and Demand Metric have released findings of their 2019 State of Email Marketing report and among the more interesting findings is this: email is driving revenue growth. But, with email working so well for so many businesses, it is... >>
BizReport | Mobile Marketing August 23, 2019
Reports: Mobile engagement down, clicks up
Consumers continue to turn to m mobile devices for entertainment, but just how lucrative is the mobile space? Two new reports shed light on how consumers are engaging with email and ads within the mobile space. ... >>
BizReport | Email Marketing August 21, 2019
Study: Phishers becoming more sophisticated in attacks
New data out from Barracuda should serve as a warning to businesses to properly educate workers on how to spot phishing attacks. This because during their recent study 1 in 7 organizations they observed experienced email account takeover and later... >>
BizReport | Email Marketing July 30, 2019
How AI is changing email marketing
The first email was sent in 1971. Today, the world of email (and the spam that plagues it) is way more sophisticated. From 1 million email users in 1995 to 2.5 billion in 2015, email usage has exploded. And now mailbox... >>
BizReport | Email Marketing May 13, 2019
How to make email interactive
Email has long been a go-to for businesses to reach in-market consumers, and it remains many consumers' preferred mode of contact with their favorite brands. But, simple cut-and-paste strategies with product information is not engaging. Consumers want interactivity. Here are... >>
BizReport | Email Marketing May 02, 2019
More publishers pushing email
Social media has become the place for many consumers to find news and information and share it with their friends, but for publishers social media hasn't been as much of a good thing. That's because the walled-garden effect of social... >>
BizReport | Email Marketing February 27, 2019
Study: Engagement knocks down spam placement
It's been widely accepted by marketing professionals that relevance and engagement are key factors in successful email campaigns, primarily because the more relevant email messages have been the more likely consumers are to open the next mailing. But, one new... >>
BizReport | Email Marketing December 28, 2018
Top 4 email trends for 2019
Email continues to be an integral part of marketers' strategy, and keying in on new email trends is key to engagement. Here are four email trends to watch in 2019. ... >>
BizReport | Email Marketing December 20, 2018
Study: Less than 1/3 of legit email reaches inbox
Email may be a go-to for marketers, but many of those messages aren't reaching customers' inboxes. According to new data, only about one-third (32%) of legitimate emails are reaching consumer inboxes.... >>
BizReport | Email Marketing November 28, 2018
Study: New subscribers more likely to read
When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new email subscribers have a read rate of 39%, high above the average email read... >>
BizReport | Email Marketing January 17, 2018
How marketers can use email to improve relevance, engagement
Email remains a key component of all marketers' efforts, and with changes to social media it's becoming even more important. That is because email is 'owned' media - it's a piece of the marketing pie that the business or brand... >>
BizReport | Email Marketing November 13, 2017
Top 4 email trends to incorporate now
Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can... >>
BizReport | Email Marketing August 14, 2017
Study finds inbox placement still a struggle
While most email marketers have keyed in on the importance of subject lines, clickable links, and engaging content, new data from Return Path indicates that may not be enough because emails aren't landing in the inbox. Their data shows a... >>
BizReport | Email Marketing August 04, 2017
Don't go overboard with holiday themes
When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that... >>
BizReport | Email Marketing April 18, 2017
Brands: Is it time for an email cleanse?
It could be time for email marketers to do a bit of spring cleaning - in the form of an email data cleanse. An email expert explains why. ... >>
BizReport | Email Marketing March 30, 2017
Expert: Why unsubscribes aren't necessarily bad
Although its much more rewarding to see email lists grow, according to one expert, unsubscribes aren't necessarily a bad thing. Here are a few trends to watch in the email space. ... >>
BizReport | Email Marketing March 09, 2017
Study: Read, reply rates up
Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that... >>
BizReport | Email Marketing March 06, 2017
SendGrid: Mobile key for email campaigns
SendGrid has released the 2017 Global Email Benchmark Report, and among the key findings is the importance of mobile optimization for email success. With Google not supporting responsive design, more people are opening and reading emails on mobile devices. ... >>
BizReport | Email Marketing February 21, 2017
Report: Mobile CTOs down YoY
More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. ... >>
BizReport | Email Marketing February 02, 2017
Top 4 tips to improve email success
According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips... >>
BizReport | Email Marketing January 10, 2017
Expert: How to get more from email
With about half of 2016 holiday shoppers making online purchases, and reports that put email as a driver of nearly half of sales, email may never have been more important for retailers and brands. Here are three ways brands can... >>
BizReport | Email Marketing September 23, 2016
Study IDs email fatigue
SendGrid's latest Global Email Benchmark Report has been released, and among the key findings is this: despite high send frequency, emails from the Health/Fitness, Real Estate, and Mobile App spaces continue to have both strong open and click rates. ... >>
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