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BizReport | Email Marketing January 17, 2018

How marketers can use email to improve relevance, engagement

Email remains a key component of all marketers' efforts, and with changes to social media it's becoming even more important. That is because email is 'owned' media - it's a piece of the marketing pie that the business or brand... >>

BizReport | Email Marketing November 13, 2017

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can... >>

BizReport | Email Marketing August 14, 2017

Study finds inbox placement still a struggle

While most email marketers have keyed in on the importance of subject lines, clickable links, and engaging content, new data from Return Path indicates that may not be enough because emails aren't landing in the inbox. Their data shows a... >>

BizReport | Email Marketing August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that... >>

BizReport | Email Marketing April 18, 2017

Brands: Is it time for an email cleanse?

It could be time for email marketers to do a bit of spring cleaning - in the form of an email data cleanse. An email expert explains why. ... >>

BizReport | Email Marketing March 30, 2017

Expert: Why unsubscribes aren't necessarily bad

Although its much more rewarding to see email lists grow, according to one expert, unsubscribes aren't necessarily a bad thing. Here are a few trends to watch in the email space. ... >>

BizReport | Email Marketing March 09, 2017

Study: Read, reply rates up

Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that... >>

BizReport | Email Marketing March 06, 2017

SendGrid: Mobile key for email campaigns

SendGrid has released the 2017 Global Email Benchmark Report, and among the key findings is the importance of mobile optimization for email success. With Google not supporting responsive design, more people are opening and reading emails on mobile devices. ... >>

BizReport | Email Marketing February 21, 2017

Report: Mobile CTOs down YoY

More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. ... >>

BizReport | Email Marketing February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips... >>

BizReport | Email Marketing January 10, 2017

Expert: How to get more from email

With about half of 2016 holiday shoppers making online purchases, and reports that put email as a driver of nearly half of sales, email may never have been more important for retailers and brands. Here are three ways brands can... >>

BizReport | Email Marketing September 23, 2016

Study IDs email fatigue

SendGrid's latest Global Email Benchmark Report has been released, and among the key findings is this: despite high send frequency, emails from the Health/Fitness, Real Estate, and Mobile App spaces continue to have both strong open and click rates. ... >>

BizReport | Email Marketing August 17, 2016

Study finds holiday emails engage, but don't oversend

Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while... >>

BizReport | Email Marketing August 04, 2016

Study: Branded emails aren't connecting

Despite the fact that email marketing has been around for more than two decades, brands are stilling finding it hard to connect - literally - with consumers. That's the takeaway from new ReturnPath data which found about one-fifth of emails... >>

BizReport | Email Marketing July 05, 2016

Study: Why brands must fight email fraud

Turns out the cost of email fraud can be bigger - and last longer - than many brands realize. According to a recent Return Path report, the biggest costs associated with email fraud is a loss of trust from consumers... >>

BizReport | Email Marketing July 01, 2016

Report: Welcome messages on the rise

According to one new report, brands are more concentrated on sending out welcome messages for new subscribers to their email lists. Researchers with Campaigner found that nearly 40% of marketers are now sending 'thank you' messages as their first brand... >>

BizReport | Email Marketing June 23, 2016

Study: Email key for SMB trust

When it comes to consumer trust, email is crucial. That's the takeaway from a new GoDaddy study, which found that consumer trust in small businesses hinges on professional email contacts. Most consumers said domain-based emails that matched a business website... >>

BizReport | Email Marketing May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. ... >>

BizReport | Email Marketing April 22, 2016

Study: Email overload is real and growing

Email is causing problems for consumers, and the could spell problems for brands. That's the takeaway from new Samanage data which indicates US consumers are spending the equivalent of one month each year checking work and personal email. ... >>

BizReport | Email Marketing April 14, 2016

Study: Reputation key to engagement

The key to customer engagement may be making a switch to reputation. That's the takeaway from ReturnPath's new 2016 Sender Score Benchmark Report. Researchers tallied more than 4 trillion email messages through 2015, and their finding is that having a... >>

BizReport | Email Marketing March 24, 2016

Report: Teens, Millennials attached to email

For several years the 'death of email' reports have been increasing, but one new report indicates those reports are not accurate. While adults - Boomers, Gen-X and Gen-Yers use email the most, Adestra's research finds that teens and Millennials are... >>

BizReport | Email Marketing March 21, 2016

Top 4 tips to strengthen email marketing

Whether a brand has been using email for a year or ten years, there are ways to enhance and strengthen the strategy of email marketing. One expert offers five tips. ... >>

BizReport | Email Marketing March 17, 2016

Report: Consumers 'inundated' with email

Shoppers are feeling more overwhelmed that ever, and that overwhelmed feeling has a lot to do with how they are contacted by brands and retailers. According to one report shoppers are receiving up to 13 emails each week, most from... >>

BizReport | Email Marketing March 14, 2016

Expert: Why strong CRM, email still perform for brands

Most marketers have become learned everything that glitters doesn't necessarily convert. That is one reason so many continue to turn to email and CRM to engage consumers. According to Kissmetrics, email conversions continue to be about 40 times higher than... >>

BizReport | Email Marketing November 13, 2015

Top 3 tips for engaging, automated email this holiday

Automation can be a huge help for brands in the holiday season, but only if they follow a few simple rules so that the messaging sent to customers is relevant as well as engaging. ... >>

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