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BizReport | Email Marketing May 13, 2019

How to make email interactive

Email has long been a go-to for businesses to reach in-market consumers, and it remains many consumers' preferred mode of contact with their favorite brands. But, simple cut-and-paste strategies with product information is not engaging. Consumers want interactivity. Here are... >>

BizReport | Email Marketing May 02, 2019

More publishers pushing email

Social media has become the place for many consumers to find news and information and share it with their friends, but for publishers social media hasn't been as much of a good thing. That's because the walled-garden effect of social... >>

BizReport | Email Marketing February 27, 2019

Study: Engagement knocks down spam placement

It's been widely accepted by marketing professionals that relevance and engagement are key factors in successful email campaigns, primarily because the more relevant email messages have been the more likely consumers are to open the next mailing. But, one new... >>

BizReport | Email Marketing December 28, 2018

Top 4 email trends for 2019

Email continues to be an integral part of marketers' strategy, and keying in on new email trends is key to engagement. Here are four email trends to watch in 2019. ... >>

BizReport | Email Marketing December 20, 2018

Study: Less than 1/3 of legit email reaches inbox

Email may be a go-to for marketers, but many of those messages aren't reaching customers' inboxes. According to new data, only about one-third (32%) of legitimate emails are reaching consumer inboxes.... >>

BizReport | Email Marketing November 28, 2018

Study: New subscribers more likely to read

When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new email subscribers have a read rate of 39%, high above the average email read... >>

BizReport | Email Marketing January 17, 2018

How marketers can use email to improve relevance, engagement

Email remains a key component of all marketers' efforts, and with changes to social media it's becoming even more important. That is because email is 'owned' media - it's a piece of the marketing pie that the business or brand... >>

BizReport | Email Marketing November 13, 2017

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can... >>

BizReport | Email Marketing August 14, 2017

Study finds inbox placement still a struggle

While most email marketers have keyed in on the importance of subject lines, clickable links, and engaging content, new data from Return Path indicates that may not be enough because emails aren't landing in the inbox. Their data shows a... >>

BizReport | Email Marketing August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that... >>

BizReport | Email Marketing April 18, 2017

Brands: Is it time for an email cleanse?

It could be time for email marketers to do a bit of spring cleaning - in the form of an email data cleanse. An email expert explains why. ... >>

BizReport | Email Marketing March 30, 2017

Expert: Why unsubscribes aren't necessarily bad

Although its much more rewarding to see email lists grow, according to one expert, unsubscribes aren't necessarily a bad thing. Here are a few trends to watch in the email space. ... >>

BizReport | Email Marketing March 09, 2017

Study: Read, reply rates up

Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that... >>

BizReport | Email Marketing March 06, 2017

SendGrid: Mobile key for email campaigns

SendGrid has released the 2017 Global Email Benchmark Report, and among the key findings is the importance of mobile optimization for email success. With Google not supporting responsive design, more people are opening and reading emails on mobile devices. ... >>

BizReport | Email Marketing February 21, 2017

Report: Mobile CTOs down YoY

More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. ... >>

BizReport | Email Marketing February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips... >>

BizReport | Email Marketing January 10, 2017

Expert: How to get more from email

With about half of 2016 holiday shoppers making online purchases, and reports that put email as a driver of nearly half of sales, email may never have been more important for retailers and brands. Here are three ways brands can... >>

BizReport | Email Marketing September 23, 2016

Study IDs email fatigue

SendGrid's latest Global Email Benchmark Report has been released, and among the key findings is this: despite high send frequency, emails from the Health/Fitness, Real Estate, and Mobile App spaces continue to have both strong open and click rates. ... >>

BizReport | Email Marketing August 17, 2016

Study finds holiday emails engage, but don't oversend

Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while... >>

BizReport | Email Marketing August 04, 2016

Study: Branded emails aren't connecting

Despite the fact that email marketing has been around for more than two decades, brands are stilling finding it hard to connect - literally - with consumers. That's the takeaway from new ReturnPath data which found about one-fifth of emails... >>

BizReport | Email Marketing July 05, 2016

Study: Why brands must fight email fraud

Turns out the cost of email fraud can be bigger - and last longer - than many brands realize. According to a recent Return Path report, the biggest costs associated with email fraud is a loss of trust from consumers... >>

BizReport | Email Marketing July 01, 2016

Report: Welcome messages on the rise

According to one new report, brands are more concentrated on sending out welcome messages for new subscribers to their email lists. Researchers with Campaigner found that nearly 40% of marketers are now sending 'thank you' messages as their first brand... >>

BizReport | Email Marketing June 23, 2016

Study: Email key for SMB trust

When it comes to consumer trust, email is crucial. That's the takeaway from a new GoDaddy study, which found that consumer trust in small businesses hinges on professional email contacts. Most consumers said domain-based emails that matched a business website... >>

BizReport | Email Marketing May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. ... >>

BizReport | Email Marketing April 22, 2016

Study: Email overload is real and growing

Email is causing problems for consumers, and the could spell problems for brands. That's the takeaway from new Samanage data which indicates US consumers are spending the equivalent of one month each year checking work and personal email. ... >>

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