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BizReport | Email Marketing July 20, 2011

MailerMailer: Consumers wary of email subject line personalization

MailerMailer has released a new report that reveals using an email recipient's name in the subject line has little or no effect on click rates.... >>

BizReport | Email Marketing July 20, 2011

B2C email list prices down 49% since 2006

Worldata's five-year trend report has been released and reveals permission-based business-to-consumer email list prices have dropped dramatically since 2006. ... >>