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According to new numbers out from Experian Marketing Services email volume rose about 5% (Q4 2012), with mobile pushing many more email opens. According to Experian's data mobile is increasing email response time - meaning consumers are clicking on emails... >>
How important is email to a cross-channel campaign? Experian Marketing Services reports their email business has increased more than 150% (Q4 2011 to Q4 2012). According to the company email is now hub for many brands' cross channel campaigns. ... >>
With an estimated three-quarters of online adults (US) active on social networks it makes sense for brands to utilize the social sphere for marketing efforts. A new offering from Pontiflex hinges email and social together. Called Social FollowUp, the tool... >>
Lifetime value is a term buzzing its way up in ecommerce circle. It means measuring and extending the value of a customer over the lifetime of that customer. I recently chatted with Ross Kramer about this trend and how brands... >>
According to new data from Responsys, retail emails were up again in June. For the month retail emails more than doubled over the same time last year. On average retailers sent 94 promotional emails per month through the first half... >>
A new social sharing function out from email platform Campaigner allows marketers to more deeply integrate their email and social marketing efforts. Through the release email marketers and brands can share email messages throughout social platforms through a single dashboard.... >>
According to research email messages are viewed, on average, less than thirty seconds each. Which only gives a small window of opportunity for email marketers or retailers to connect with their list members. A new offering from LiveIntent could help... >>
Acquisition email is a space less crowded by marketers. Although the space is less crowded that doesn't mean advertisers should send any and all messages to any and all consumer lists. From the ividence point of view, campaigns begin by... >>
A new release from StrongMail, called Message Studio, will allow businesses to create and deliver email campaigns either through the cloud or from on-site software. The offering gives marketers trend reports, social network plugins for simpler sharing and real time... >>
Growing email subscriber lists is a priority for many businesses, big and small. A new tool just released by Constant Contact enables potential subscribers to join email lists even when they're on-the-go via SMS text message.... >>
Recent research suggests that brands on Facebook are missing out on the opportunity to collect email addresses from their Page fans. New technology developed by a partnership between Vitrue and MailChimp makes email collection via the social network easy.... >>
A new offering from SaaS provider Emailvision may help marketers bridge the gap in social and mobile advertising efforts. Called Campaign Commander, the suite of products was created to increase message relevance and subscriber engagement; the tools are available in... >>
- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
- Accenture: Execs have tech, need talent to make sense of data
- Study: More people working on home To-Dos from work
- Study: Mobile users will wait
- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
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