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BizReport | Email Marketing January 10, 2017

Expert: How to get more from email

With about half of 2016 holiday shoppers making online purchases, and reports that put email as a driver of nearly half of sales, email may never have been more important for retailers and brands. Here are three ways brands can... >>

BizReport | Email Marketing December 13, 2016

3 strategies to push email growth

Email continues to be a strong contender for customer engagement, despite the fact that it's been around for decades. The key is to putting the right strategy in place to push email engagement and growth. Here are three strategies to... >>

BizReport | Email Marketing November 02, 2016

GoDaddy highlights best practices for holiday emails

With only a couple of weeks until Thanksgiving Week and the official start to the holiday marketing season, GoDaddy is releasing a few best practices for emailers. Researchers looked at how emails fared during the 2015 holidays and found that... >>

BizReport | Email Marketing August 04, 2016

Study: Branded emails aren't connecting

Despite the fact that email marketing has been around for more than two decades, brands are stilling finding it hard to connect - literally - with consumers. That's the takeaway from new ReturnPath data which found about one-fifth of emails... >>

BizReport | Email Marketing July 01, 2016

Report: Welcome messages on the rise

According to one new report, brands are more concentrated on sending out welcome messages for new subscribers to their email lists. Researchers with Campaigner found that nearly 40% of marketers are now sending 'thank you' messages as their first brand... >>

BizReport | Email Marketing April 14, 2016

Study: Reputation key to engagement

The key to customer engagement may be making a switch to reputation. That's the takeaway from ReturnPath's new 2016 Sender Score Benchmark Report. Researchers tallied more than 4 trillion email messages through 2015, and their finding is that having a... >>

BizReport | Email Marketing April 11, 2016

Study: Email CTRs dropping

Email continues to be a strong player for many brands in the digital space, but it is interesting to note that click through rates have fallen for consecutive measurement periods. The drops haven't been huge, but could be a signal... >>

BizReport | Email Marketing February 11, 2016

Top 3 tips to get more from email on Valentine's campaigns

On average, people are expected to spend about $140 on Valentine's Day - flowers, candy, dinner out. According to one expert, there are three things brands can do to get more from their Valentine's email campaigns. ... >>

BizReport | Email Marketing January 15, 2016

How to lower your email risk

Inboxes are a funny thing. A brand can send fifty messages that land in the right box at the right time, but one mis-timed or mis-targeted email can start a string of bad luck. And, if a brand lands on... >>

BizReport | Email Marketing December 29, 2015

Top 3 tips to move email strategy forward

With the bulk of the holiday season behind us, most marketers are thinking about strategies for the new year. Here are three tips to effectively target your audience through email promotions. ... >>

BizReport | Email Marketing November 17, 2015

Expert: How to get the most from email campaigns

Over the holiday months more brands will send email campaigns. There will be sales campaigns, holiday tip and gift guides. In some cases brands will send an email each day. That, of course, can get old for the shopper. One... >>

BizReport | Email Marketing November 12, 2015

Brands: Why you need automation this holiday

To reach customers in the most effective and relevant way possible, brands must start early with holiday messaging. However, those early messages also need to be relevant - and that means using shopper behaviors, location and past purchases as part... >>

BizReport | Email Marketing June 01, 2015

Study: Email preferred connection for shoppers

When it comes to staying in touch with favorite businesses, Canadians prefer email. That is the takeaway from a new Constant Contact study. However, fewer than half of small businesses are making the most of their email strategy. ... >>

BizReport | Email Marketing May 26, 2015

Top 3 tips to make your email 'Pitch Perfect'

'Pitch Perfect' is coming on strong at the box office, and that has us wondering: how can brands make their marketing messages as perfect as the movie's pitch? Campaigner offers their top 3 tips to perfect branded email campaigns. ... >>

BizReport | Email Marketing November 27, 2014

Experts: Use the Hunger Games strategy to avoid spam folders

The experts at Campaigner say email marketers can learn a thing or two from Suzan Collins' Hunger Games books. Here are their top 3 tips.... >>

BizReport | Email Marketing November 03, 2014

Top 3 tips to create more clickable content

Content is expected by many experts to be a significant driver of traffic across devices this holiday season. One expert offers advice on how to draw more attention to branded content.... >>

BizReport | Internet August 28, 2014

Top 3 tips to improve employee productivity

There have been entire sections of employee manuals dedicated to email - from not giving out work email addresses to what kinds of emails to open in a work account to how employers expect email to be used for... >>

BizReport | Email Marketing August 26, 2014

How to improve worker productivity

Productivity is always high on the list of things bosses would like to improve - from the amount of time it takes to finalize an ad campaign to the amount of time it takes managers to fill in quarterly spreadsheets.... >>

BizReport | Email Marketing June 19, 2014

Top 3 tips to fine-tune holiday emails now

2014 holidays may still be 5+ months away, but summer is a key time for online merchants. During the summer merchant can test messaging, subject lines and email designs. Campaigner is sharing their top 3 tips that will help merchant... >>

BizReport | Email Marketing May 19, 2014

Extole: How to build referrals weekly, monthly, quarterly

Referral marketing is a solid strategy to build higher engagement levels between brands and consumers. A new infographic from Extole offers tips for weekly, monthly and quarterly strategies.... >>

BizReport | Email Marketing April 09, 2014

Campaigner: Top 3 ways to make email more relevant

Email marketing isn't going anywhere, at least according to a forecast from Global Industry Analysts which predicts the global email market will surpass the $15 billion mark by 2017. However, there are problems with thinking about email the same way... >>

BizReport | Email Marketing October 21, 2013

Debunking the top 3 email myths

Email has been around for more than 20 years now and there are plenty of 'rules' about how to get more from an email message. But a new report out from Alchemy Worx identifies a few of these 'rules' as... >>

BizReport | Email Marketing August 30, 2013

How Campaigner is pushing higher ecommerce revenue

With the move of many consumers into the always on mobile space, brands are pushing more ad dollars online - both to PC-based and mobile-based platforms. The problem is that many brands aren't using strategy to increase engagement; one platform... >>

BizReport | Mobile Marketing August 13, 2013

Study: People delete emails that don't render on mobile

The explosion of mobile devices is allowing more consumers to engage in more places, unfortunately it is also underlining an on-going problem: email rendering. Despite the ability of businesses to test emails to ensure they render correctly across screens, many... >>

BizReport | Email Marketing June 13, 2013

EIU: Consumer understanding depends on data understanding

It should come as no surprise, but new data out from Lyris and The Economist Intelligence Unit (EIU) underlines the fact that when brands don't understand marketing data they also don't understand their consumer base. That that challenge has pushed... >>

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