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BizReport | Email Marketing May 06, 2014

Campaigner roll out includes A/B split testing

A/B split testing is not new to the advertising space, but a new roll out from Campaigner puts this ability into marketers' hands - or inboxes. ... >>

BizReport | Email Marketing January 10, 2013

Are one-click unsubscribe links in email hurting your marketing?

Email testing and tracking company Litmus have come up with a neat solution to an email problem many marketers don't even know they have - the 'silent unsubscribe'.... >>

BizReport | Email Marketing December 17, 2011

10 email variables you should be testing

Despite the onslaught of social media and mobile, email marketing is holding its ground as one of the top marketing channels used today. Email messages must stand out in a crowded inbox or risk being renegated to the trash. How... >>

BizReport | Email Marketing May 19, 2011

New split-testing options available from StormPost

When it comes to email, testing is the answer. Testing subject lines, images and even the content formation can improve open rates and clicks, along with optimization. New tools from Datran's StormPost may help email marketers looking for more testing... >>

BizReport | Email Marketing August 26, 2009

Lyris launches Cash for Email Clunkers

A new program from online marketing firm Lyris could spell the difference for marketers in the upcoming holiday season. Today, Lyris is launching "Cash for Email Clunkers" which helps marketers upgrade from untargeted mass messages to targeted, more efficient messages.... >>

BizReport | Email Marketing July 23, 2009

eROI: 37% of email marketers still don't test

Testing, testing. Apparently many email marketers still aren't testing their messages and campaigns prior to launch, which is the most likely culprit of flagging email conversions. According to a new study from eROI, 37% of email marketers are not testing... >>

BizReport | Email Marketing January 14, 2009

Arrangement of subject line could hold much importance

Savvy email marketers know that short, more concise email subject lines perform much better. But, many may not realize that the arrangement of the words in the subject is nearly as important. According to a recent report from Epsilon, subject... >>