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BizReport | Blogs & Content archives September 05, 2017

Why marketers may need less personalization, not more

While personalization is the flavor of the month - or maybe year - for online marketers one expert believes, in some cases, less personalization may mean more customer engagement. ... >>

BizReport | Email Marketing November 30, 2016

Top 3 tips for better email segmentation

Segmentation has been common practice for many businesses for the past few years, but there are still those who struggle. Segmentation has been shown to improve both engagement and conversion rates. Here are three tips for better email segmentation. ... >>

BizReport | Email Marketing May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. ... >>

BizReport | Email Marketing November 17, 2015

Expert: How to get the most from email campaigns

Over the holiday months more brands will send email campaigns. There will be sales campaigns, holiday tip and gift guides. In some cases brands will send an email each day. That, of course, can get old for the shopper. One... >>

BizReport | Email Marketing September 19, 2012

Over half of email marketers fail to segment email lists

It's hard to believe but, according to a new study from email intelligence provider Return Path, over half of email marketers fail to segment customers and continue to fire off the same email communication to all in their database. ... >>

BizReport | Email Marketing May 07, 2012

Why email has to connect faster

According to research email messages are viewed, on average, less than thirty seconds each. Which only gives a small window of opportunity for email marketers or retailers to connect with their list members. A new offering from LiveIntent could help... >>

BizReport | Email Marketing March 12, 2012

Retailers: Why email messages need targeting, personalization

In February retail email sends increased by more than 25% Year over Year; retailers sent their lists an average of 15 promotional emails during the month. Many used Leap Day as a selling point, encouraging shoppers to take advantage of... >>

BizReport | Email Marketing December 22, 2011

Email marketers realize importance of data, few using it

The importance of email's role in the marketing mix has repeatedly been proven but despite the length of time the channel has been around and the tools available to maximize list performance, many email marketers aren't unlocking the full potential... >>

BizReport | Email Marketing August 26, 2011

Top 3 tips to improve email engagement with student demographics

With universities and colleges back in session across the US, many brands are looking for ways to engage students between classes or during weekend school breaks. Between social networks, online video and mobile content consumption, brands are afraid their messages... >>

BizReport | Email Marketing June 15, 2011

StrongMail study finds life events engage consumers

Sending email campaigns to consumers who have abandoned shopping carts or purchased products in the past is great, but a new report from StrongMail finds that campaigns triggered by life events - adding a family member, a move, new job... >>

BizReport | Email Marketing February 22, 2010

Nurture Institute launches new email platform

This week the Nurture Institute launches a new platform for email marketers, aimed at helping emailers deliver more messages to more consumers. Called e-Mail Assistant, the SaaS-based (Software as a Service) platform integrates with Microsoft Outlook to help marketers improve... >>

BizReport | Email Marketing November 23, 2009

CMO: Demonstrate insight and intimacy to engage via email

Brands that continue to send irrelevant, mass mailings either by mail or email risk alienating consumers by demonstrating a lack of insight and intimacy, reveals a new poll from the Chief Marketing Officer Council and InfoPrint Solutions.... >>

BizReport | Email Marketing August 26, 2009

Lyris launches Cash for Email Clunkers

A new program from online marketing firm Lyris could spell the difference for marketers in the upcoming holiday season. Today, Lyris is launching "Cash for Email Clunkers" which helps marketers upgrade from untargeted mass messages to targeted, more efficient messages.... >>

BizReport | Email Marketing June 09, 2009

iPost's Predictive Analytics helps boost revenue

If you think the best you can do with email marketing is engage existing, active consumers think again. A new report from email marketing analytics firm iPost and skincare brand Perricone MD shows that dormant consumers can be reengaged with... >>

BizReport | Email Marketing May 13, 2009

Lyris acquires UK's Facultas

Online marketing hub Lyris has Facultas, a long time partner in the UK. Facultas is a full service email marketing company, which now gives Lyris a global foothold in the areas of email, search and content management sectors of the... >>

BizReport | Email Marketing January 06, 2009

3 Do's and 3 Don't's for email marketing

As the new year dawns many marketers are trying to figure out how to improve their contact and communication - and sales! - to their customer base. Here are a few tips to improve your email marketing practices in 2009.... >>

BizReport | Email Marketing December 16, 2008

Retailer uses iPost targeting to increase email ROI

If you're looking for a way to increase the ROI of email campaigns, a study from women's apparel chain Intermix may be of interest. The company used iPost's Autotarget feature to better target consumers.... >>

BizReport | Email Marketing October 23, 2008

Email marketing: How do you compare?

A recent article by Ignite provides an interesting overview, gleaned from a new report from eMarketer, of the email marketing operations and metrics of online retailers in the U.S. ... >>