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BizReport | Email Marketing February 22, 2010

Nurture Institute launches new email platform

This week the Nurture Institute launches a new platform for email marketers, aimed at helping emailers deliver more messages to more consumers. Called e-Mail Assistant, the SaaS-based (Software as a Service) platform integrates with Microsoft Outlook to help marketers improve... >>

BizReport | Email Marketing November 23, 2009

CMO: Demonstrate insight and intimacy to engage via email

Brands that continue to send irrelevant, mass mailings either by mail or email risk alienating consumers by demonstrating a lack of insight and intimacy, reveals a new poll from the Chief Marketing Officer Council and InfoPrint Solutions.... >>

BizReport | Email Marketing August 26, 2009

Lyris launches Cash for Email Clunkers

A new program from online marketing firm Lyris could spell the difference for marketers in the upcoming holiday season. Today, Lyris is launching "Cash for Email Clunkers" which helps marketers upgrade from untargeted mass messages to targeted, more efficient messages.... >>

BizReport | Email Marketing June 09, 2009

iPost's Predictive Analytics helps boost revenue

If you think the best you can do with email marketing is engage existing, active consumers think again. A new report from email marketing analytics firm iPost and skincare brand Perricone MD shows that dormant consumers can be reengaged with... >>

BizReport | Email Marketing May 13, 2009

Lyris acquires UK's Facultas

Online marketing hub Lyris has Facultas, a long time partner in the UK. Facultas is a full service email marketing company, which now gives Lyris a global foothold in the areas of email, search and content management sectors of the... >>

BizReport | Email Marketing January 06, 2009

3 Do's and 3 Don't's for email marketing

As the new year dawns many marketers are trying to figure out how to improve their contact and communication - and sales! - to their customer base. Here are a few tips to improve your email marketing practices in 2009.... >>

BizReport | Email Marketing December 16, 2008

Retailer uses iPost targeting to increase email ROI

If you're looking for a way to increase the ROI of email campaigns, a study from women's apparel chain Intermix may be of interest. The company used iPost's Autotarget feature to better target consumers.... >>

BizReport | Email Marketing October 23, 2008

Email marketing: How do you compare?

A recent article by Ignite provides an interesting overview, gleaned from a new report from eMarketer, of the email marketing operations and metrics of online retailers in the U.S. ... >>

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