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BizReport | Email Marketing January 14, 2009

Arrangement of subject line could hold much importance

Savvy email marketers know that short, more concise email subject lines perform much better. But, many may not realize that the arrangement of the words in the subject is nearly as important. According to a recent report from Epsilon, subject... >>

BizReport | Email Marketing October 20, 2008

Are you testing your email subject lines?

If not, you may be missing out on click-throughs and conversions. Following the best practices of including a brand name, keeping the subject line simple and being informational is enough. It may not be, and testing subject lines with a... >>

BizReport | Email Marketing May 29, 2008

Alchemy Worx: shorter is better for email subject lines

If you think the length of your subject line doesn't matter, think again. Recently, Dela Quist of Alchemy Worx, revealed information from a survey about email open rates. The survey revealed that shorter is better when it comes to email... >>