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BizReport | Email Marketing December 28, 2018

Top 4 email trends for 2019

Email continues to be an integral part of marketers' strategy, and keying in on new email trends is key to engagement. Here are four email trends to watch in 2019. ... >>

BizReport | Email Marketing September 28, 2018

Inbox Overload hurting email strategy

Despite the fact that several studies have consumers reporting email their "preferred communication" form for retailers and merchants, they aren't opening those emails. Data out this week from Yes Lifecycle Marketing found that just over half (55%) of consumers aren't... >>

BizReport | Email Marketing March 17, 2016

Top 3 tips for a strong email strategy

Email continues to be a strong contender for many brands. One expert explains why email is working, and how to make your email strategy stronger. ... >>

BizReport | Email Marketing December 09, 2014

Expert IDs 3 trends that will improve email strategy

Email is seen by many as a sturdy standby for their marketing program, but according to one expert brands could be doing more. He identifies three trends that could change email marketing efforts in 2015. ... >>

BizReport | Email Marketing October 09, 2014

Top 3 tips to make holiday email campaigns more strategic

Email continues to be a go-to for brands around the world. But although most savvy brands follow 'white-hat' email strategies, there is more that can be done to increase email engagement and campaign ROI especially over the busy holiday season.... >>

BizReport | Email Marketing December 20, 2013

Brands: Why you should consider one more email

There are a few unwritten rules in email advertising - messages should only be sent at certain times or on certain days and messaging should only send a certain of messages each month. New data out from Alchemy Worx indicates... >>

BizReport | Email Marketing August 19, 2013

Study highlights importance of mobile-first email strategies

A new report from Yesmail Interactive reveals that, while almost half of email opens happen on a mobile device, the average click-to-open rate across all industries is 100% higher on a desktop. ... >>

BizReport | December 10, 2012

Retail emails opened on mobile jumps 50% during Cyber Week

If you haven't optimized your emails for mobile you could be missing out on reaching a huge slice of your on-the-go audience. The latest data from email marketing firm Knotice reveals a huge jump in email opens from 2011. ... >>

BizReport | Email Marketing December 12, 2010

MessageLabs: What to expect from email in 2011

Email marketers needs to remain vigilant heading in the New Year according to a recent MessageLabs report. Spammers, botnets and phishers won't be turning over a new leaf when 2011 rolls around, in fact, experts with MessageLabs believes botnets, in... >>

BizReport | Email Marketing July 08, 2010

Experian: First 24 hours after email campaign dispatch busiest

Experian Marketing Services has shown that email response time varies depending on content and industry but that, on average, almost half of transactions and three-quarters of opens and clicks occur within 24 hours of receipt. ... >>

BizReport | Email Marketing June 22, 2010

Email + social media buttons = increased CTRs

A new report from email marketing provider GetResponse has added weight to the argument that social media links in email communications significantly increases click-through rates.... >>

BizReport | Email Marketing June 17, 2010

Silverpop: U.K. winning 'inbox clutter' battle

Carefully crafted, relevant and consumer-centric email campaigns are crucial to maximizing ROI and improving overall results in today's crowded inboxes. A recent Silverpop study found that U.K. retailers are particularly savvy at ensuring their email messages rise above the clutter.... >>

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