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BizReport | Email Marketing January 10, 2013

Are one-click unsubscribe links in email hurting your marketing?

Email testing and tracking company Litmus have come up with a neat solution to an email problem many marketers don't even know they have - the 'silent unsubscribe'.... >>

BizReport | Email Marketing February 27, 2012

MailChimp, SilverPop, Brightwave sign on for LiveCertified program

A new program available from LiveIntent should help email marketers reach the right consumer at the right time - the real time, if you will. Through the new LiveCertified program, email service providers (ESPs) can offer their clients the ability... >>

BizReport | Email Marketing July 07, 2010

Email marketing: The status quo isn't working

Subscriber permission is the foundation of online marketing, in particular email, according to a new report that encourages marketers to change their attitudes toward email marketing and concentrate on quality, not quantity. ... >>

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