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BizReport | Email Marketing November 30, 2016

Top 3 tips for better email segmentation

Segmentation has been common practice for many businesses for the past few years, but there are still those who struggle. Segmentation has been shown to improve both engagement and conversion rates. Here are three tips for better email segmentation. ... >>

BizReport | Email Marketing September 19, 2012

Over half of email marketers fail to segment email lists

It's hard to believe but, according to a new study from email intelligence provider Return Path, over half of email marketers fail to segment customers and continue to fire off the same email communication to all in their database. ... >>

BizReport | Email Marketing October 28, 2010

3 tips for better email personalization

Although email is the grand-daddy of online marketing efforts, there is still room to grow. Many marketers are beginning to focus more effort into targeting and segmenting messages, solutions that should help to increase engagement and click-thru numbers. However, just... >>

BizReport | Email Marketing December 16, 2008

Retailer uses iPost targeting to increase email ROI

If you're looking for a way to increase the ROI of email campaigns, a study from women's apparel chain Intermix may be of interest. The company used iPost's Autotarget feature to better target consumers.... >>