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BizReport | Advertising archives January 16, 2018

Should marketers personalize content by age?

Personalization continues to be a huge part of marketeering campaigns, but new data indicates that there is one area within personalization that is falling short. That of tailoring - or personalizing - content according to age. New data out from... >>

BizReport | Advertising archives September 14, 2017

Brands: This is where you should experiment with personalization

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. ... >>

BizReport | Email Marketing August 26, 2015

Study: Personalization key for email engagement

Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result... >>

BizReport | Email Marketing August 19, 2013

Report: Personalization falling short of personal

When it comes to online engagement, all the experts are telling brands to personalize. Use names or note previous purchases. Personalization, after all, shows the brands cares and knows about the customer. But new data out from SimpleRelevance indicates these... >>

BizReport | Email Marketing February 11, 2013

How brands can recover from overly personalized emails

Email personalization has become an important part of email strategy. Knowing what particular list segments want allows businesses to offer more relevant advertising. But there is the possibility of getting too personal with an email list member; here's how a... >>

BizReport | Email Marketing June 28, 2011

dotMailer report reveals shocking email personalization stats

Today's email marketers have access to customer data that enables them to better target their messages but, according to dotMailer's annual Hitting the Mark report, few in the UK are making the most of this valuable pool of information.... >>

BizReport | Email Marketing October 28, 2010

3 tips for better email personalization

Although email is the grand-daddy of online marketing efforts, there is still room to grow. Many marketers are beginning to focus more effort into targeting and segmenting messages, solutions that should help to increase engagement and click-thru numbers. However, just... >>