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BizReport | Email Marketing July 15, 2013

Epsilon: Mobile drives email open, click rates

Mobile use is increasing email open rates, according to a new study from marketing services company Epsilon, as more marketers develop mobile-optimized email creative and content. ... >>

BizReport | Ecommerce archives January 16, 2013

Report: Nearly half of emails opened via mobile

New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. ... >>

BizReport | Email Marketing May 13, 2011

How your email design may be hurting you

Everyone knows a good website design will peak consumers' interest and help them find information they need about your company. The same is true for email designs, and yet many brands haven't adapted their email design to accommodate an increasingly... >>

BizReport | Email Marketing September 18, 2008

Three ways to improve email lists before the holidays

With the holidays rapidly approaching, marketers everywhere are scrambling to ensure they get the biggest bang for their marketing bucks. For email marketers, here are a few tried and true - and possibly overlooked - ways to improve email campaign... >>