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BizReport | Email Marketing July 06, 2018

Study finds Open Rates, CTRs steady

Email remains an important part of marketers' overall strategy, and consumers continue to engage. That's a key takeaway from new DMA and dotmailer research which found email open rates and click-through rates holding steady from 2017 through 2018. ... >>

BizReport | Email Marketing September 19, 2017

Personalize subject lines to increase opens

Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines. ... >>

BizReport | Email Marketing September 26, 2013

How Ascena Retail Group improved conversions by 225%

Email may not be as sexy as social media or as creative as video, but new data out from Responsys and Ascena Retail Group shows that email is still bringing customers to the checkout. Wanting more from their email program,... >>

BizReport | Email Marketing August 09, 2012

How to increase email open rates

Email open rates have long been lamented by email marketers, retailers and CPG brands. According to one expert the root cause of low email open rates is ad fatigue - consumers see so many ads on a given day that... >>

BizReport | Email Marketing June 28, 2012

How to get out of the Spam folder and increase open rates

One problem continues to dog email marketers, twenty years after the first email accounts were opened: deliverability. Too many mailings wind up in Junk or Spam folders or, even if delivered correctly, aren't opened for one reason or another. Here's... >>

BizReport | Email Marketing January 20, 2010

Study: Send email to reengage cart abandoners

If you want to re-engage consumers who abandon shopping carts email may be the answer. That according to a new study from CheetahMail, a subsidiary of Experian. Researchers found that retargeting cart abandoners via email was a goodway to re-engage... >>

BizReport | Email Marketing July 24, 2009

Epsilon: More consumers opening, clicking emails

Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world.... >>

BizReport | Email Marketing May 29, 2008

Alchemy Worx: shorter is better for email subject lines

If you think the length of your subject line doesn't matter, think again. Recently, Dela Quist of Alchemy Worx, revealed information from a survey about email open rates. The survey revealed that shorter is better when it comes to email... >>

BizReport | Email Marketing January 30, 2008

Test: mornings may be best for email marketing

You've culled non-responsive email addresses, you've sent "Welcome" messages and adjusted campaign wording. Still, campaign results may not be what you expected. Have you ever wondered if sending email marketing messages at specific times would make a difference in campaign... >>

BizReport | Email Marketing December 28, 2007

Study: 9 in 10 delivered emails are spam

Spam isn't just clogging up personal email inboxes any longer. According to the latest research from ProofPoint, 9 in 10 emails delivered to business email addresses in November were spam. Which means workers are spending more and more time with... >>

BizReport | Email Marketing August 20, 2007

The "Seven Dirty Words" to avoid in email marketing

When I was a kid, George Carlin had a comedy routine about the seven dirty words you couldn't say on television. It seems there are still seven dirty words, but instead of not saying them on television the new words... >>

BizReport | Email Marketing May 11, 2007

E-Tailers are growing email lists

Say what you will about paid search and social networking being the best online marketing options. E-tailers aren't buying it. According to the latest survey from the Internet Retailer, e-tailers are choosing instead to increase email marketing efforts. ... >>