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Email open rates have long been lamented by email marketers, retailers and CPG brands. According to one expert the root cause of low email open rates is ad fatigue - consumers see so many ads on a given day that... >>
One problem continues to dog email marketers, twenty years after the first email accounts were opened: deliverability. Too many mailings wind up in Junk or Spam folders or, even if delivered correctly, aren't opened for one reason or another. Here's... >>
If you want to re-engage consumers who abandon shopping carts email may be the answer. That according to a new study from CheetahMail, a subsidiary of Experian. Researchers found that retargeting cart abandoners via email was a goodway to re-engage... >>
Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world.... >>
If you think the length of your subject line doesn't matter, think again. Recently, Dela Quist of Alchemy Worx, revealed information from a survey about email open rates. The survey revealed that shorter is better when it comes to email... >>
You've culled non-responsive email addresses, you've sent "Welcome" messages and adjusted campaign wording. Still, campaign results may not be what you expected. Have you ever wondered if sending email marketing messages at specific times would make a difference in campaign... >>
Spam isn't just clogging up personal email inboxes any longer. According to the latest research from ProofPoint, 9 in 10 emails delivered to business email addresses in November were spam. Which means workers are spending more and more time with... >>
When I was a kid, George Carlin had a comedy routine about the seven dirty words you couldn't say on television. It seems there are still seven dirty words, but instead of not saying them on television the new words... >>
Say what you will about paid search and social networking being the best online marketing options. E-tailers aren't buying it. According to the latest survey from the Internet Retailer, e-tailers are choosing instead to increase email marketing efforts. ... >>
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- Nielsen reveals habits of second-screeners
- Why your coupons need mobile
- Jivox, vSplash push interactivity with platforms
- Amazon facilitates social gifting on Facebook
- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
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