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BizReport | Email Marketing November 23, 2012

Top 3 tips for engaging foreign shoppers through email

More brands are going global and pinning their hopes on email to remain connected with consumers in various parts of the world. But a global email strategy is more than simple translation. Here are our expert's top 3 tips for... >>

BizReport | Email Marketing November 21, 2012

How to engage Asian consumers through email

Technology is shrinking the world in ways we couldn't have imagined even ten years ago. Through social networks and email brands in the UK or US can expand into the growing Asian marketplace through a few clicks of a button.... >>

BizReport | Email Marketing October 10, 2012

September email numbers continue on high side

The year of retail email continues according to the latest numbers from Responsys. According to the company September showed strong promotional email numbers, continuing the trend of increased email sends begun in January of this year. ... >>

BizReport | Email Marketing November 22, 2011

Emailers: Why your messages may be falling on deaf ears, blind eyes

Although more people will be shopping online this holiday season, there are many brands and marketers who won't see an uptick in sales. Why? Because their email campaigns aren't hitting the mark. ... >>

BizReport | Email Marketing October 27, 2011

Top 4 Email tips for 2011 holidays

Okay, jolly old St. Nick may be more accustomed to delivering toys at Christmas time than ad campaigns, but for email marketers, channeling the Man in Red could be a good way to get more attention from the holiday shopping... >>

BizReport | Email Marketing October 05, 2011

CheetahMail: Email volume to increase 20% over holidays

With ecommerce off to a record start thus far in 2011, brands are expecting the holidays to be just as busy online. One area where brands may push more marketing dollars - email. A new report from Experian CheetahMail predicts... >>

BizReport | Email Marketing August 31, 2011

Lyris: 8 trends that will change email

Email has been an evolving medium since the Internet began, and yet with the advent of the social and mobile categories, email has seen a resurgence of sorts. Too many brands aren't updating their email, strategies, however, which is harming... >>

BizReport | Email Marketing June 21, 2011

Campaigner release simplifies email creation

A new email tool rolls out today from Campaigner. Called Smart Email Builder, the tool simplifies email marketing to simple drag-and-drop actions. Marketers can choose from more than 700 pre-designed templates, insert their subject lines or headers and then content.... >>

BizReport | Email Marketing June 15, 2011

StrongMail study finds life events engage consumers

Sending email campaigns to consumers who have abandoned shopping carts or purchased products in the past is great, but a new report from StrongMail finds that campaigns triggered by life events - adding a family member, a move, new job... >>

BizReport | Email Marketing May 25, 2011

Report: Legitimate email may not make it through filters

If you aren't seeing a good ROI on email campaigns lately, a new study from Return Path may indicate why. According to their research about half of marketing emails are flagged as spam by ISP filters. Those messages never reach... >>

BizReport | Email Marketing May 19, 2011

New split-testing options available from StormPost

When it comes to email, testing is the answer. Testing subject lines, images and even the content formation can improve open rates and clicks, along with optimization. New tools from Datran's StormPost may help email marketers looking for more testing... >>

BizReport | Email Marketing April 25, 2011

How to use email in green marketing

Email might be considered the first massive green undertaking. With email consumers and businesses alike can send and receive messages, share information and talk. But many brands aren't take full advantage of green-email marketing efforts. Here are a few ideas... >>

BizReport | Email Marketing April 01, 2011

Report: Spam levels down but for how long?

Thanks to the shut-down of the Rustock botnet earlier this year, more consumers may be seeing more legitimate email messages. According to a new MessageLabs report, the global spam rate has decreased to just over 79%, a 2% decrease. Although... >>

BizReport | Email Marketing March 18, 2011

3 questions with Neil Rosen of eWayDirect

2011 is being called the Year of Mobile, but simple email is still one of the top performers for online brands. How has email held up over time? And what is new in email that keeps marketers coming back? The... >>

BizReport | Email Marketing March 15, 2011

Top 3 'Don't's' for your email campaign

When it comes to email marketing, most brands know about the best practices: cull the list, email only according to the Welcome Letter, engage through rich, sharable content. But some emailers are still missing the 'rich' part of the equation.... >>

BizReport | Email Marketing March 10, 2011

Responsys partners with Adobe for audience insights

Marketers wondering what all of the analytics across all of the advertising platforms means may get better insight from Responsys. The email marketing hub has partnered with Adobe to help email marketers better response rates - and better understand what... >>

BizReport | Email Marketing January 24, 2011

Report: Mobile email increasing, web-based declining

Marketers, are you creating different templates for email messages based on screen size? If not, you may want to start because email is changing quickly. According to a new report from comScore, web based email usage is on the downslide... >>

BizReport | Email Marketing January 13, 2011

Report: Spammers are off their holidays

Over the 2010 Christmas holidays many of us were off work and celebrating with family. This isn't surprising. What is surprising is that it seems spammers took a holiday in 2010 as well. Now that we are nearing the mid-point... >>

BizReport | Email Marketing December 08, 2010

Listrak: Why consumers aren't engaging with email

Turns out that although most marketers know the do's and don't's of email marketing, many are still not following the best practices and are therefore missing out on engaging consumers. A new survey from Listrak finds that many emailers are... >>

BizReport | Email Marketing September 16, 2010

Emailers: 3 quick tips to stand out from the email crowd

The email space, although still a good place for advertisers to be, becomes more crowded and difficult to manage every day. There is competition from spammers, list non-responders, deliverability rankings and the list goes on.... >>

BizReport | Email Marketing August 31, 2010

Top 3 things to never include in your email messages

Small business owners have very little free time, so most want to streamline. The thing is, too much streamlining can be...well, too much. If you're offering gifts for email list sign-ups, if you're sending too many emails or if you're... >>

BizReport | Email Marketing August 30, 2010

Top 3 ways to build your email list

In the email realm, list building is a huge time commitment. Each month marketers need to cull lists, add more consumers and take care of existing list members. The problem? Most small businesses don't have four or five hours each... >>

BizReport | Email Marketing August 20, 2010

Campaigner simplifies email for small biz brands

Although email marketing is thought by some to be old-hat, many marketers are still unsure about just how to make email work for them. Enter a few upgrades to the Campaigner email interface which should make brands big and small... >>

BizReport | Email Marketing August 09, 2010

Is your email campaign tablet ready?

Apple's iPad may have been the biggest, at least so far, but more tablets are headed into consumers' hands and that means marketers need to be ready. All advertisers have had to make adjustments to smart-devices, whether rich media, video... >>

BizReport | Email Marketing August 02, 2010

Listrak: Your email welcome is killing you

When it comes to email marketing you may believe you've got the market covered. You stick to your once weekly/montly mailing promise, you don't include too many graphics, you've involved video and social sharing. But there is one biggie that... >>

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