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BizReport | Email Marketing January 16, 2014

Email volume up 13% over 2013 holidays

By now, we've all heard about the strong sales - both online and off - that helped retailers make their 2013 revenue goals. New data from Experian Marketing Services indicates some of those spending growth may have been helped along... >>

BizReport | Email Marketing April 21, 2010

GetResponse adds text to speech capabilities

A new offering from Implix's GetResponse unit could change the way marketers look - and consumers listen - to email. The company has launched text to speech capabilities, which give marketers the ability to 'read' ads to busy consumers. It... >>

BizReport | Email Marketing April 07, 2010

Email proves itself for NYLife agent

Investment minded consumers will always jump at an offer, right? Actually, wrong. Smart investors research, question and research some more. And when it comes to marketing to these investments minded consumers email may be an area where brands can expand.... >>

BizReport | Email Marketing January 08, 2010

Study: Consumers clicking on weight loss email spam

Yet another reason for legitimate email marketers to be diligent about their white hat practices: a recent study found that weight loss email spam shows high sales rates. Consumers, apparently, are still being sucked into the spam trap when it... >>

BizReport | Email Marketing October 12, 2009

Internet Marketing 101: How to increase cause email efforts

When it comes to cause marketing, some non-profits have their plans down pat. They know who to email or target, when and how to get results. But most online marketers are in the business for profit, so how can these... >>

BizReport | Email Marketing September 30, 2009

MessageLabs: Botnets a threat to email marketing

Although this isn't technically 'new' news, a recent MessageLabs report indicates that botnets may be the biggest threat to email marketing. According to the latest numbers from MessageLabs, botnets are reponsbile for 88% of spam emails sent; botnets are responsible... >>

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