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Marketers wondering what all of the analytics across all of the advertising platforms means may get better insight from Responsys. The email marketing hub has partnered with Adobe to help email marketers better response rates - and better understand what... >>
When it comes to email marketing the truth is that many messages simply don't deliver. According to information from ReturnPath as well as a new study from Implix email is being heavily used by marketers but consumers aren't getting the... >>
Email marketers looking for more in-depth analysis of consumer list members may get exactly that from a new partnership between ClickTale and Contactology. The partnership gives email marketers the ability to see how consumers are interacting with the message and... >>
Email may be the grandparent of online marketing, but it is still relevant. Although rich media, online video and even interactive display ads are now making headlines, when marketers want tried-and-true response, most are still turning to email. Enter companies... >>
A new program from online marketing firm Lyris could spell the difference for marketers in the upcoming holiday season. Today, Lyris is launching "Cash for Email Clunkers" which helps marketers upgrade from untargeted mass messages to targeted, more efficient messages.... >>
If you're looking for another way to target specific regions, states or even cities check out the new tool from permission based email provider JangoMail. The geo-tracking tool allows marketers to determine the exact location of recipients, down to the... >>
A new service from JangoMail, a permission based email marketing company, could help email marketers better track and adjust email marketing campaigns. A trackable SMTP Relay functionality has been added so that marketers can track clicks, domain keys signing and... >>
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