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BizReport | Email Marketing May 03, 2021

Reports find automation helping marketers but may not help shoppers

The majority of marketers say automation is helping them survive the pandemic by simplifying how they communicate with shoppers, but according to shoppers in a separate poll, the bulk of messages they receive aren't relevant to them. ... >>

BizReport | Email Marketing March 31, 2021

Studies: Email, Gaming up during pandemic

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment -... >>

BizReport | Email Marketing March 24, 2021

Report: Fraudsters targeting taxpayers in lead-up to US tax deadline

Both small business owners and consumers need to be more careful about emails suggesting they click to ensure their tax information is up to date. That, according to Cybereason, is one of the latest gags from phishers, and with the... >>

BizReport | Email Marketing March 18, 2021

3 email content pitfalls and how to avoid them

Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers.... >>

BizReport | Email Marketing March 04, 2021

Top 3 tips for email success in 2021

More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn't going away just because the COVID-19 pandemic focus is lessening. Here's what brands need to know about engaging email for 2021.... >>

BizReport | Email Marketing February 24, 2021

Expert: How a newsletter could change your business

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope... >>

BizReport | Email Marketing February 05, 2021

How to improve data collection and use

With Apple's iOS 14 update in the wild, it's time for digital marketers to evaluate their current plans and explore new strategies. Rather than relying on targeted advertising through app data tracking, this allows companies to engage with users in... >>

BizReport | Email Marketing January 19, 2021

Top tips for brands 'going wide' with email

More brands moved back to email as their mail connection point with consumers in 2020 because of the pandemic. People weren't going to physical stores, many worried what sanitizing efforts were in stores, or needed to know how to get... >>

BizReport | Email Marketing January 13, 2021

Expert: How to improve email connection with shoppers

At the beginning of the coronavirus pandemic many businesses pushed heavily into their email lists in an effort to connect with their shopping base. According to reports email volume increased aby about 25% in those initial weeks, and even months... >>

BizReport | Email Marketing January 04, 2021

Report: Email delivers for retailers

Email saw a surge in performance over the 2020 holiday season. That is a key takeaway from new LiveIntent data. Researchers at LiveIntent partnered with MediaRadar, surveying how advertisers fared throughout the holiday season, and while the overall digital ad... >>

BizReport | Ecommerce September 24, 2020

Top 3 tips to improve retailers' holiday season

This holiday season has the potential to be great - but also challenging - for marketers and merchants around the globe. Continued dealing with the global pandemic, more people than ever shopping digitally, shipping delays, but constant access to the... >>

BizReport | Advertising September 18, 2020

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the... >>

BizReport | Email Marketing September 16, 2020

Top 3 tips to increase inbox deliverability

Although not a new problem with the increase in email messaging due to COVID restrictions, inbox deliverability continues to be a struggle for many brands. It is a struggle no business wants, even in the best of times, but with... >>

BizReport | Email Marketing September 11, 2020

Expert: How to get emails read faster

According to new data out from the GSMA it can take up to 90 minutes for an email to be read. In some cases, that is just long enough for those 'act fast' messages to run out of redemption time.... >>

BizReport | Advertising August 21, 2020

How to tweak ad campaigns for 2020 holiday season

With the back-to-school season in full swing, even if some schools are undecided on exactly how to teach during a pandemic, some marketers are struggling to figure out what parents - and kids - are looking for. Smart marketers have... >>

BizReport | Advertising July 24, 2020

Reports ID importance of communication for holiday season

New reports underline the importance of brands' communication with customers as the COVID pandemic continues to make shopping difficult for many. First, from DISQO, a report that finds that most consumers (84%) feel brands are listening to them. ... >>

BizReport | Internet July 01, 2020

Study: Marketers say work-at-home 'as productive' as office work

While it is true that many consumers and businesses want life to return to pre-COVID levels one new report finds that working from home isn't harming many businesses. In fact, according to data out from ringDNA most marketers and sales... >>

BizReport | Advertising June 08, 2020

Study: Email deliverability key to brand revenue

Email continues to be an important part of overall strategy, but the struggles to ensure the right people are getting these messages remain. This is a key takeaway from the new Email Deliverability 2020: A Journey to the Inbox study... >>

BizReport | Email Marketing April 27, 2020

Expert: What consumers want in their inbox during pandemic

From promotional messaging to advertising, what consumers want from businesses has changed over the past four weeks. And it will likely change again once the COVID-19 virus is under control and life turns to its 'new normal'. In the meantime,... >>

BizReport | Internet April 20, 2020

Reports: How COVID-19 is changing digital space

Brands and consumers continue to grapple with the new-normal that COVID-19 has brought to the globe. From changes in how people are shopping to how brands and marketers are changing marketing strategies, nothing is the same in April 2020 that... >>

BizReport | Advertising April 17, 2020

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an... >>

BizReport | Email Marketing April 02, 2020

Study: Email key to lifecycle gr owth

Email continues to be an important part of consumers' marketing journey as well as being key to the lifetime value of a consumer to a business. That is a key takeaway from the Data & Marketing Association's new Marketer Email... >>

BizReport | Advertising March 10, 2020

Expert: Why businesses should lower walls between marketing, IT

In many businesses the marketing departments and IT departments are completely separated, and in some cases there is no communications between the two silos. But, according to one expert, this is something that needs to change for businesses in the... >>

BizReport | Email Marketing January 29, 2020

Email Benchmarks show increased interest in personalization

This month Google announced plans to cut out cookies. New data privacy regulations, like CCPA, are going into effect. These things have many marketers wondering how to use the data they have to better engage their customers. One new report... >>

BizReport | Advertising January 08, 2020

Report: Personalization key heading into 2020s

In planning for 2020 and beyond, merchants are focused on personalizing content to their customer base. That is a key takeaway from new Bluecore data; their researchers polled nearly 200 retail marketers for their take on what will be key... >>

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