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BizReport | Ecommerce September 24, 2020

Top 3 tips to improve retailers' holiday season

This holiday season has the potential to be great - but also challenging - for marketers and merchants around the globe. Continued dealing with the global pandemic, more people than ever shopping digitally, shipping delays, but constant access to the... >>

BizReport | Advertising September 18, 2020

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the... >>

BizReport | Email Marketing September 16, 2020

Top 3 tips to increase inbox deliverability

Although not a new problem with the increase in email messaging due to COVID restrictions, inbox deliverability continues to be a struggle for many brands. It is a struggle no business wants, even in the best of times, but with... >>

BizReport | Email Marketing September 11, 2020

Expert: How to get emails read faster

According to new data out from the GSMA it can take up to 90 minutes for an email to be read. In some cases, that is just long enough for those 'act fast' messages to run out of redemption time.... >>

BizReport | Advertising August 21, 2020

How to tweak ad campaigns for 2020 holiday season

With the back-to-school season in full swing, even if some schools are undecided on exactly how to teach during a pandemic, some marketers are struggling to figure out what parents - and kids - are looking for. Smart marketers have... >>

BizReport | Advertising July 24, 2020

Reports ID importance of communication for holiday season

New reports underline the importance of brands' communication with customers as the COVID pandemic continues to make shopping difficult for many. First, from DISQO, a report that finds that most consumers (84%) feel brands are listening to them. ... >>

BizReport | Internet July 01, 2020

Study: Marketers say work-at-home 'as productive' as office work

While it is true that many consumers and businesses want life to return to pre-COVID levels one new report finds that working from home isn't harming many businesses. In fact, according to data out from ringDNA most marketers and sales... >>

BizReport | Advertising June 08, 2020

Study: Email deliverability key to brand revenue

Email continues to be an important part of overall strategy, but the struggles to ensure the right people are getting these messages remain. This is a key takeaway from the new Email Deliverability 2020: A Journey to the Inbox study... >>

BizReport | Email Marketing April 27, 2020

Expert: What consumers want in their inbox during pandemic

From promotional messaging to advertising, what consumers want from businesses has changed over the past four weeks. And it will likely change again once the COVID-19 virus is under control and life turns to its 'new normal'. In the meantime,... >>

BizReport | Internet April 20, 2020

Reports: How COVID-19 is changing digital space

Brands and consumers continue to grapple with the new-normal that COVID-19 has brought to the globe. From changes in how people are shopping to how brands and marketers are changing marketing strategies, nothing is the same in April 2020 that... >>

BizReport | Advertising April 17, 2020

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an... >>

BizReport | Email Marketing April 02, 2020

Study: Email key to lifecycle gr owth

Email continues to be an important part of consumers' marketing journey as well as being key to the lifetime value of a consumer to a business. That is a key takeaway from the Data & Marketing Association's new Marketer Email... >>

BizReport | Advertising March 10, 2020

Expert: Why businesses should lower walls between marketing, IT

In many businesses the marketing departments and IT departments are completely separated, and in some cases there is no communications between the two silos. But, according to one expert, this is something that needs to change for businesses in the... >>

BizReport | Email Marketing January 29, 2020

Email Benchmarks show increased interest in personalization

This month Google announced plans to cut out cookies. New data privacy regulations, like CCPA, are going into effect. These things have many marketers wondering how to use the data they have to better engage their customers. One new report... >>

BizReport | Advertising January 08, 2020

Report: Personalization key heading into 2020s

In planning for 2020 and beyond, merchants are focused on personalizing content to their customer base. That is a key takeaway from new Bluecore data; their researchers polled nearly 200 retail marketers for their take on what will be key... >>

BizReport | Email Marketing December 19, 2019

Studies: Email, mobile key for merchants

Three new studies underline the importance of mobile devices for merchants and brands, especially during the holiday season. First, SubjectLine has released a new report suggesting that most holiday shoppers (84%) are looking to email to find discounts for their... >>

BizReport | November 15, 2019

Study finds mobile messages opened more than email 

Email still remains key for consumers, with many stating that email is their preferred marketing channel. But, mobile shouldn't be discounted. In fact, according to one new report, consumers are more likely to open a mobile message than an email.... >>

BizReport | Email Marketing November 08, 2019

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. ... >>

BizReport | Email Marketing November 05, 2019

Expert: How AI is changing email

Artificial Intelligence is changing the way marketers do business throughout the digital space, but AI has been tougher to break into with email. This could be because of the sheer size of many emails lists making it impossible to truly... >>

BizReport | Advertising archives November 04, 2019

Forecast: Global ad spend to push $1.3T in 2020

Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3... >>

BizReport | Email Marketing October 02, 2019

How to improve email ROI through content

The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn't quite there, offers that don't resonate can all kill... >>

BizReport | Email Marketing September 26, 2019

Study finds email driving revenue growth

Validity and Demand Metric have released findings of their 2019 State of Email Marketing report and among the more interesting findings is this: email is driving revenue growth. But, with email working so well for so many businesses, it is... >>

BizReport | Advertising archives September 23, 2019

Top 3 tips for a strong visual feedback strategy

Brands wanting to improve the quality of communication between themselves and their customer base may want to begin with those little smiley faces. Emojis are popular across generations, and in mobile messaging, email marketing, and social media. But, many businesses... >>

BizReport | Email Marketing September 18, 2019

Study finds only ¼ of offer emails opened

Email continues to be a strong player for many brands, but new Adobe data indicates businesses could be doing better. That's because only about one-quarter of emails with offers and promotions are opened. Why the low open rate? Nearly half... >>

BizReport | Advertising archives September 17, 2019

Expert: How brands can embrace emojis for engagement

There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a... >>

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