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BizReport | Advertising May 21, 2013

Social sharing call-to-action in digital ads drives consumer interaction

Marketers who use social sharing and action prompts within advertising successfully drive interaction with their brand on social platforms, according to the findings of a recent study from Burst Media.... >>

BizReport | Email Marketing May 07, 2013

American Airlines email takes off with abandoned cart trigger program

The creation of an automated abandoned shopping cart trigger email program has proved highly successful for American Airlines with conversion, open, and click-through rates substantially higher than for standard fare sale campaigns. ... >>

BizReport | Email Marketing April 08, 2013

Boost email CTRs with social sharing buttons

The incidence of social sharing buttons in email messages is becoming more and more common, according to the latest research from GetResponse, and for good reason. Email marketers that include social sharing buttons are experiencing far higher click-through rates than... >>

BizReport | Email Marketing April 05, 2013

Email success reliant on mobile optimization

Companies that fail to optimize email campaigns for viewing on a mobile device are significantly undermining their chances of successful consumer engagement, according to much recent research.... >>

BizReport | Email Marketing April 03, 2013

Email sent late at night generates triple average ROI

Recent analysis from Experian CheetahMail in North America reveals that emails sent late at night not only experience higher open and click-through rates, but also generate triple the overall average return on investment. ... >>

BizReport | Email Marketing March 25, 2013

Consumers respond to triggered emails

The latest email marketing report from Epsilon reveals that triggered emails drive significantly greater open and click-through rates than Business As Usual emails, yet comprise just 5% of total email volume.... >>

BizReport | Email Marketing March 25, 2013

How to better engage for Mother's Day

Just over seven weeks from now sons and daughters will be celebrating their mothers with flowers, lunches out and remembrance gifts. Many brands will turn to email to engage shoppers for the holiday lead-up, but many messages will be missed... >>

BizReport | Email Marketing March 18, 2013

BlueHornet: 80% delete emails not optimized for mobile

A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether.... >>

BizReport | Email Marketing March 13, 2013

Study: Autoresponders on the outs with many brands

When it comes to responding to customer questions most brands aren't looking to auto-responders to fit the bill. That is both a blessing and a curse - because while most automated replies do not further a brand's identity at least... >>

BizReport | Email Marketing March 08, 2013

Experian: Consumers engaging with email more

According to new numbers out from Experian Marketing Services email volume rose about 5% (Q4 2012), with mobile pushing many more email opens. According to Experian's data mobile is increasing email response time - meaning consumers are clicking on emails... >>

BizReport | Email Marketing March 07, 2013

20% of email in Oz never reaches inbox

New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from... >>

BizReport | Email Marketing March 05, 2013

Half of commercial emails will be opened via mobile by year end

Optimizing email for mobile is no longer an option, it's a necessity. According to new data from Knotice, most brands can expect to see more than half of their commercial emails opened on a mobile device in the coming six... >>

BizReport | Email Marketing February 26, 2013

New email tools offer brands more options

How important is email to a cross-channel campaign? Experian Marketing Services reports their email business has increased more than 150% (Q4 2011 to Q4 2012). According to the company email is now hub for many brands' cross channel campaigns. ... >>

BizReport | Social Marketing February 15, 2013

Social tops marketing priorities for marketers in India

One of India's most prominent email marketing companies has revealed the findings of its third annual industry research report showing that, while email continues to be the leader in terms of ROI and lead generation, marketers in India are increasingly... >>

BizReport | Email Marketing February 11, 2013

How brands can recover from overly personalized emails

Email personalization has become an important part of email strategy. Knowing what particular list segments want allows businesses to offer more relevant advertising. But there is the possibility of getting too personal with an email list member; here's how a... >>

BizReport | Email Marketing February 08, 2013

4 Questions with CQuotient's Rama Ramakrishnan

Email may be the grandfather of online advertising, but it can still create challenges for advertisers. Personalization, getting too personal, scrubbing lists, white hat strategies. All of this can create a non-innovative email space. Here's how you can create a... >>

BizReport | Email Marketing January 23, 2013

Constant Contact platform pushes education as part of marketing

With all the changes to the online and mobile marketplaces, businesses need a crash course in marketing effectiveness. Enter a new solution from Constant Contact which pushes education as part of the marketing solution. ... >>

BizReport | Ecommerce January 16, 2013

Report: Nearly half of emails opened via mobile

New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. ... >>

BizReport | Email Marketing January 10, 2013

Are one-click unsubscribe links in email hurting your marketing?

Email testing and tracking company Litmus have come up with a neat solution to an email problem many marketers don't even know they have - the 'silent unsubscribe'.... >>

BizReport | Advertising January 09, 2013

Top 3 trends for SMBs through 2013

Constant Contact has release a listing of their top trends for small businesses through 2013 - chief among them better integration between mobile, email and social. Read on for details:... >>

BizReport | December 27, 2012

Google Gmail search trial adds to benefits of sending confirmation emails

Sending confirmation emails to customers reinforces a brand and can lead to repeat purchase, among other things, but there's soon to be a new benefit to sending out confirmation emails, particularly to those customers who use a Gmail account. ... >>

BizReport | December 20, 2012

Survey: Email most valued festive marketing channel

When online marketing services supplier eCircle surveyed marketing industry experts as to which channel they thought increased consumer spending during the holiday season, almost all agreed that it was email.... >>

BizReport | Email Marketing December 11, 2012

StrongMail makes 2013 ad predictions

While most of the consumer base is still finishing holiday shopping lists and baking sweets for holiday parties, most businesses have their focus on 2013 - adjusting advertising budgets, making plans for campaigns and looking at new advertising avenues. A... >>

BizReport | December 11, 2012

Improve customer engagement with triggered emails

Triggered emails make up a very small proportion of all emails sent by businesses, yet they drive higher open and click-through rates than business-as-usual email campaigns. ... >>

BizReport | December 10, 2012

Retail emails opened on mobile jumps 50% during Cyber Week

If you haven't optimized your emails for mobile you could be missing out on reaching a huge slice of your on-the-go audience. The latest data from email marketing firm Knotice reveals a huge jump in email opens from 2011. ... >>

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