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BizReport | Email Marketing October 24, 2017

Study finds engagement with email still tops social

A few years ago social media was supposed to kill email. Then it was messaging apps. Yet, email continues to go strong, and according to new data, it's tracking high on the engagement level across demographics. ... >>

BizReport | Email Marketing September 28, 2017

How to improve inbox placement

According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in... >>

BizReport | Email Marketing June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. ... >>

BizReport | Email Marketing June 08, 2017

Survey finds emailers struggling to prioritize

For many emailers, finding the right focus for their messaging continues to be a struggle. That, according to a new Emma report which indicates a gap between the internal goals a business has, and meeting customer goals. ... >>

BizReport | Email Marketing May 30, 2017

Top 3 tips to a better email strategy

There are a wealth of tools to help brands create strong messaging, and send bulk messages in a timely manner. But, without the right strategy behind those messages, it won't matter. Here are three tips to create a better emails... >>

BizReport | Email Marketing May 26, 2017

Report: Half of consumers say they get too much email

While email remains at the top of the heap where branded communications are concerned, there is a growing fatigue among recipients. According to new Campaigner data nearly half (49%) of consumers surveyed say they receive too many emails from businesses... >>

BizReport | Email Marketing May 16, 2017

Email subscribers up 30%

Email may be the new black where consumers are concerned. According to new data, new email list subscribers increased 30% over the past three years. The bad news is that click rates have not seen the same increase. ... >>

BizReport | Email Marketing May 05, 2017

Expert: Why people click phishing emails - and how to stop it

While most people know by now not to open emails from Nigerian princes or with headlines offering millions of dollars, today's phishers have also gotten smarter in how they peak the interest of even the wariest of consumers. Here's what... >>

BizReport | Email Marketing April 05, 2017

Report: Half aren't testing email

While most marketers say they'll increase their email spend over the next year, half say they aren't testing email campaigns, and one-quarter report they 'don't focus' on any metrics at all for their campaigns. ... >>

BizReport | Email Marketing March 14, 2017

Report: Subject lines do not need deal specifics

When it comes to email marketing, mentioning a deal is key, but mentioning specifics is not. That, according to new Yes Lifecycle Marketing data which showed that emails which included the word 'deals' but which didn't offer specifics as to... >>

BizReport | Email Marketing March 09, 2017

Study: Read, reply rates up

Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that... >>

BizReport | Email Marketing December 07, 2016

Email trends to watch for 2017

Email continues to be one of the most-used options for consumers to contact or follow brands, and according to one expert, email newsletters will continue to be hot through 2017. Here are three trends to follow in the email space... >>

BizReport | Email Marketing September 05, 2016

Study IDs optimal email days

Sending emails during the first half of the week may not be the best way to increase engagement. That's the takeaway from new Yesmail360 data which found that emails sent later in the week have both higher click and conversion... >>

BizReport | Email Marketing April 11, 2016

Study: Email CTRs dropping

Email continues to be a strong player for many brands in the digital space, but it is interesting to note that click through rates have fallen for consecutive measurement periods. The drops haven't been huge, but could be a signal... >>

BizReport | Email Marketing December 29, 2015

Top 3 tips to move email strategy forward

With the bulk of the holiday season behind us, most marketers are thinking about strategies for the new year. Here are three tips to effectively target your audience through email promotions. ... >>

BizReport | Email Marketing September 11, 2014

Top 3 tips to improve email delivery

Radicati reports nearly 145 billion emails are delivered each day. Kind of makes you wonder if your email promotions, newsletters and other information are landing in the right place, doesn't it? Never fear, Vertical Response is sharing their top 3... >>

BizReport | Email Marketing July 01, 2013

Experian identifies best days to send email offers

Experian Marketing Services has released their Global Holiday Email Study, revealing in part when marketers in different countries are emailing, the kinds of offers being used and results from those efforts. Perhaps most interesting: the best time to send an... >>

BizReport | Email Marketing June 06, 2013

Report: Email volume up 11%, most opens now on mobile

Email isn't slowing down. That according to new data out from Experian Marketing Services which shows email open rates continued an upward trends (11.6% increase) through Q1 2013. One thing has changed: most email opens are now completed via mobile... >>

BizReport | Email Marketing May 30, 2013

Report: Half of SMBs actively growing email lists

While most of the headlines these days center around mobile and social advertising options, small businesses aren't counting out email. The grandfather of online advertising is still garnering respect - and attention - from small business. According to new data... >>

BizReport | Social Marketing January 30, 2012

How Cisco leveraged social mail to push campaign ROI

Facebook has had ads on-site for a few years; Twitter has tested 'sponsored tweets' to some success. But LinkedIn's Partner Messages option helped Cisco hit a home run in their latest campaign - by delivering messages to LinkedIn users' social... >>

BizReport | Email Marketing January 04, 2012

Responsys: Email spike to continue for retailers

Throughout the 2011 holidays, Responsys has reported a spike in marketers' email usage. Now, that spike seems to be less a holiday occurance and more a simple resurgence of the medium. In 2011, retailers sent an average of 177 promotional... >>

BizReport | Email Marketing November 23, 2011

Top 3 reasons to send a Thank You email

In the spirit of Thanksgiving, don't forget to thank your customers. Unfortunately, many email marketers do forget to say their thank-yous - and not just during the hectic holiday season. In the spirit of giving, though, we offer you Campaigner's... >>

BizReport | Email Marketing November 18, 2011

Top 3 tips for integrating social and email for 2011 holidays

Just one week to go before the big Black Friday rush, and then two days later shoppers will be online looking for Cyber Monday deals. Are you ready for that rush? One expert believes integrating social and email messages is... >>

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