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BizReport | Email Marketing March 18, 2021

3 email content pitfalls and how to avoid them

Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers.... >>

BizReport | Email Marketing March 04, 2021

Top 3 tips for email success in 2021

More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn't going away just because the COVID-19 pandemic focus is lessening. Here's what brands need to know about engaging email for 2021.... >>

BizReport | Email Marketing February 24, 2021

Expert: How a newsletter could change your business

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope... >>

BizReport | Email Marketing February 05, 2021

How to improve data collection and use

With Apple's iOS 14 update in the wild, it's time for digital marketers to evaluate their current plans and explore new strategies. Rather than relying on targeted advertising through app data tracking, this allows companies to engage with users in... >>

BizReport | Email Marketing January 19, 2021

Top tips for brands 'going wide' with email

More brands moved back to email as their mail connection point with consumers in 2020 because of the pandemic. People weren't going to physical stores, many worried what sanitizing efforts were in stores, or needed to know how to get... >>

BizReport | Email Marketing September 16, 2020

Top 3 tips to increase inbox deliverability

Although not a new problem with the increase in email messaging due to COVID restrictions, inbox deliverability continues to be a struggle for many brands. It is a struggle no business wants, even in the best of times, but with... >>

BizReport | Advertising June 08, 2020

Study: Email deliverability key to brand revenue

Email continues to be an important part of overall strategy, but the struggles to ensure the right people are getting these messages remain. This is a key takeaway from the new Email Deliverability 2020: A Journey to the Inbox study... >>

BizReport | Email Marketing April 27, 2020

Expert: What consumers want in their inbox during pandemic

From promotional messaging to advertising, what consumers want from businesses has changed over the past four weeks. And it will likely change again once the COVID-19 virus is under control and life turns to its 'new normal'. In the meantime,... >>

BizReport | Email Marketing November 08, 2019

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. ... >>

BizReport | Email Marketing September 18, 2019

Study finds only ¼ of offer emails opened

Email continues to be a strong player for many brands, but new Adobe data indicates businesses could be doing better. That's because only about one-quarter of emails with offers and promotions are opened. Why the low open rate? Nearly half... >>

BizReport | Email Marketing September 02, 2019

Report: Send fewer emails to increase engagement?

GetResponse has released their new global email benchmarks report, and among the more interesting findings is this: sending fewer emails can increase user engagement. ... >>

BizReport | Email Marketing December 17, 2018

Top 4 tips to a stronger email strategy

This holiday season, merchants are seeing more purchases coming from mobile devices. They're also seeing an increase in emails - both email messages sent to consumers and consumers opening those emails. Here are four tips to strengthen your email strategy.... >>

BizReport | Email Marketing November 14, 2018

Top 4 tips to improve email strategy before the holidays

With the start to the holiday rush starting next week, it is important for brands to have their marketing strategies polished and ready to engage. The problem? With the dearth of ads - from social media to video to email... >>

BizReport | Email Marketing September 20, 2018

Elements of a successful cart abandon email strategy

Shopping cart abandon rates continue to be a big problem for merchants around the globe. New data out from Campaigner shed light on how merchants can better strategize their email campaigns to re-engage shoppers to finish those purchases. ... >>

BizReport | Email Marketing August 16, 2018

Study finds email tops ROI for most marketers

Email remains key for marketers' ROI. That's the word from new Campaign Monitor data which found that email is topping other digital marketing efforts for more than half (59%) of marketers, but even though most marketers are finding the best... >>

BizReport | Email Marketing May 24, 2018

Reputation key to email campaigns

Reputation may be more important than ever for email marketers. According to new data, email senders with high reputation marks substantially increase the chances their mailings will hit consumer inboxes. ... >>

BizReport | Email Marketing May 11, 2018

How Yahoo!'s email updates will impact email marketers

Tis the season for email changes. Recently, Yahoo announced changes to their platform - one of the largest email platforms in the world - and we asked SendGrid's Len Shneyder how these changes might affect campaigns. ... >>

BizReport | Advertising archives April 03, 2018

SMB experts offer 6 top tips to improve website performance

With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer... >>

BizReport | Email Marketing March 14, 2018

Emailers need to increase engagement

New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. ... >>

BizReport | Email Marketing February 26, 2018

How to engage through email without annoying customers

With a majority of Americans checking email at least once per day, email can be a key part of the customer journey. But, if customers aren't engaged with marketing content, or feel they are being contacted to often, email lists... >>

BizReport | Email Marketing February 23, 2018

Top 3 tips to use email to build stronger customer relationships

The dearth of advertising tools in the digital marketplace hasn't solved one key issue: building strong customer relationships. As a direct link between you and your audience, the email address allows publishers to establish a personal connection with the audience.... >>

BizReport | Email Marketing December 18, 2017

Top tips for improving subscriber engagement

While we're still in the midst of the holiday shopping season, it's also time to start thinking about how to keep those new email subscribers engaged after the holiday season. One expert offers a few tips for increasing email engagement... >>

BizReport | Email Marketing November 17, 2017

Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last... >>

BizReport | Email Marketing November 03, 2017

Top 4 tips to increase holiday campaign engagement

Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting... >>

BizReport | Email Marketing October 24, 2017

Study finds engagement with email still tops social

A few years ago social media was supposed to kill email. Then it was messaging apps. Yet, email continues to go strong, and according to new data, it's tracking high on the engagement level across demographics. ... >>

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