RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

30 Tag Results

Pagination: 1 - 2

25 result(s) displayed (1 - 25):

BizReport | Email Marketing November 17, 2017

Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last... >>

BizReport | Email Marketing November 03, 2017

Top 4 tips to increase holiday campaign engagement

Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting... >>

BizReport | Email Marketing October 24, 2017

Study finds engagement with email still tops social

A few years ago social media was supposed to kill email. Then it was messaging apps. Yet, email continues to go strong, and according to new data, it's tracking high on the engagement level across demographics. ... >>

BizReport | Email Marketing October 16, 2017

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. ... >>

BizReport | Email Marketing October 05, 2017

Top 4 tips to beef up your email strategy

Several recent studies have found that email remains the preferred contact method for consumers with their favorite brands. Still, many emails go unopened or without garnering any clicks. Here are four tips to beef up your email strategy. ... >>

BizReport | Email Marketing September 19, 2017

Personalize subject lines to increase opens

Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines. ... >>

BizReport | Email Marketing August 24, 2017

Expert advice for holiday email campaigns

Historically, about 21 email messages is the sweet spot for merchants to engage consumers and consumers to convert purchases during the holiday season. But, just sending any email isn't the answer. There needs to be a rhyme and reason. Our... >>

BizReport | Advertising July 31, 2017

Top 3 tips to a better machine learning strategy

Tackling artificial intelligence is a big task for any size business. Here are three tips to boost your machine learning strategy. ... >>

BizReport | Email Marketing June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. ... >>

BizReport | Email Marketing May 30, 2017

Top 3 tips to a better email strategy

There are a wealth of tools to help brands create strong messaging, and send bulk messages in a timely manner. But, without the right strategy behind those messages, it won't matter. Here are three tips to create a better emails... >>

BizReport | Email Marketing May 08, 2017

Non-profit sees substantial growth through email

Recently the non-profit DonorsChoose.org, an organization helping public schools to fund different projects, tapped Return Path to help them improve their email ROI. Once on-board, the organization found inbox placement rates improve to 100% for both Yahoo and Microsoft clients.... >>

BizReport | Advertising April 27, 2017

Top 3 tips for a more earth friendly marketing campaign

In the US, businesses use about 68 million trees each year to produce 17 billion catalogs and 65 billion direct mail pieces. With Earth Day having just passed, one expert offers three tips to make a more eco-friendly advertising impact.... >>

BizReport | Email Marketing April 05, 2017

Report: Half aren't testing email

While most marketers say they'll increase their email spend over the next year, half say they aren't testing email campaigns, and one-quarter report they 'don't focus' on any metrics at all for their campaigns. ... >>

BizReport | Email Marketing September 23, 2016

Study IDs email fatigue

SendGrid's latest Global Email Benchmark Report has been released, and among the key findings is this: despite high send frequency, emails from the Health/Fitness, Real Estate, and Mobile App spaces continue to have both strong open and click rates. ... >>

BizReport | Email Marketing September 16, 2016

Top 3 email tips for the 2016 holidays

With the 2016 holiday shopping season set to start in just a few weeks, ReturnPath is offering up a few tips to help marketers better prep for their holiday campaigns. ... >>

BizReport | Email Marketing September 05, 2016

Study IDs optimal email days

Sending emails during the first half of the week may not be the best way to increase engagement. That's the takeaway from new Yesmail360 data which found that emails sent later in the week have both higher click and conversion... >>

BizReport | Email Marketing August 25, 2016

Top 4 email worst practices and solutions

While most marketers understand the importance of welcome messaging, not spamming, and honoring unsubscribe requests, these tasks remain some of the most violated rules in the email realm. One expert identifies the four worst practices for email marketers and solutions... >>

BizReport | Email Marketing March 17, 2016

Top 3 tips for a strong email strategy

Email continues to be a strong contender for many brands. One expert explains why email is working, and how to make your email strategy stronger. ... >>

BizReport | Email Marketing March 16, 2016

Top 3 tips emailers can take from March Madness

March Madness is getting underway, and as basketball fans around the US tune in, Campaigner reminds businesses that they can also take something away from the courts: tips to slam dunk their next email campaign. ... >>

BizReport | Email Marketing May 22, 2015

How triggered emails can reduce shopping cart abandons

With shopping cart abandons holding steady at over 50% retailers continue to look for a solution. One expert suggests triggered email might be the answer. ... >>

BizReport | Email Marketing March 24, 2015

4 rules to follow for successful email campaigns

Email engagement sends a message about what the customer is interested in and how they respond to your email marketing campaign. A strong email data strategy will differentiate good email marketing senders from bad email marketing senders. ... >>

BizReport | Advertising March 23, 2015

What expected data spend really means for brands

The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for... >>

BizReport | Email Marketing October 23, 2014

Campaigner suggests marketers reset campaigns not just clocks

In just over a week many of us in the US will be re-setting our clocks to end Daylight Savings time for another season. In addition to resetting the clocks and changing out the batteries in smoke detectors, as we've... >>

BizReport | Email Marketing September 11, 2014

Top 3 tips to improve email delivery

Radicati reports nearly 145 billion emails are delivered each day. Kind of makes you wonder if your email promotions, newsletters and other information are landing in the right place, doesn't it? Never fear, Vertical Response is sharing their top 3... >>

BizReport | Email Marketing September 02, 2014

Happy birthday, email! Now, what can you do for me?

Email may have just passed the 32 year mark, but don't call it old. According to new numbers out from SendGrid email remains one of the top online engagers for people around the world - with more than 30 million... >>

Pagination: 1 - 2