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BizReport | Email Marketing February 27, 2017

Report: Email, mobile key to retail success

Based on 2016 trends, experts with Sailthru believe email and mobile will be key for retailers' success in 2017. That, according to the 2017 Digital Retail Innovation Report, which also reports that 1 in 5 marketers as saying they fell... >>

BizReport | Email Marketing February 26, 2017

Email open rate in UK higher on tablets than US

Movable Ink's latest Consumer Device Preference Report reveals email opens among UK email users is higher than in the US. ... >>

BizReport | Email Marketing February 21, 2017

Report: Mobile CTOs down YoY

More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. ... >>

BizReport | Email Marketing February 14, 2017

Less than 1 in 10 marketers believe their emails relevant to customers

New insights into email marketing from the UK's Direct Marketing Association (DMA) reveal that, while both consumers and marketers both love the channel, consumers continue to say they get too many and irrelevant emails from brands. ... >>

BizReport | Email Marketing February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips... >>

BizReport | Email Marketing January 20, 2017

DMA: Email click-through rates continue to fall

The latest DMA Benchmark report claims that email is in "rude health" but a closer examination of the figures suggest there remains room for improvement in the most important metrics. ... >>

BizReport | Email Marketing January 16, 2017

Salecycle research reveals the perfect abandoned cart email

With as many as three-quarters of consumers abandoning shopping carts without making a purchase, new research from SaleCycle will be of interest to nearly all online retailers. ... >>

BizReport | Email Marketing January 11, 2017

Research reveals email marketing more popular among marketers than trendier topics

A study of marketers' intent by True Influence reveals that email marketing and online video are set to be big trends this year. ... >>

BizReport | Email Marketing January 10, 2017

Expert: How to get more from email

With about half of 2016 holiday shoppers making online purchases, and reports that put email as a driver of nearly half of sales, email may never have been more important for retailers and brands. Here are three ways brands can... >>

BizReport | Email Marketing December 13, 2016

3 strategies to push email growth

Email continues to be a strong contender for customer engagement, despite the fact that it's been around for decades. The key is to putting the right strategy in place to push email engagement and growth. Here are three strategies to... >>

BizReport | Email Marketing December 09, 2016

How to use your CTA to drive email conversions

The Call to Action of any ad is crucial to success, but in email the CTA can spell the difference between engagement and a list member unsubscribing. Here's how to use the CTA to keep customer engaged and clicking. ... >>

BizReport | Email Marketing December 09, 2016

When sending abandoned-cart email, don't stop at one

When sending out abandoned-cart emails, don't just stop at one, says Experian following its latest email benchmark report. ... >>

BizReport | Email Marketing December 07, 2016

Email trends to watch for 2017

Email continues to be one of the most-used options for consumers to contact or follow brands, and according to one expert, email newsletters will continue to be hot through 2017. Here are three trends to follow in the email space... >>

BizReport | Advertising December 01, 2016

Ad Roundup: Acquisition, launch to add layers of control

In today's advertising roundup, a new acquisition and a platform launch that should give brands more control over their ad spend, creative, and monitoring. ... >>

BizReport | Email Marketing November 30, 2016

Top 3 tips for better email segmentation

Segmentation has been common practice for many businesses for the past few years, but there are still those who struggle. Segmentation has been shown to improve both engagement and conversion rates. Here are three tips for better email segmentation. ... >>

BizReport | Email Marketing November 17, 2016

How to fight holiday email fatigue

More emails are sent between November 1 and December 24, arguably, than any other period in a calendar year. All those emails can lead to customer fatigue, which can lead to people unsubscribing from an email list or, worse, marking... >>

BizReport | Email Marketing November 02, 2016

GoDaddy highlights best practices for holiday emails

With only a couple of weeks until Thanksgiving Week and the official start to the holiday marketing season, GoDaddy is releasing a few best practices for emailers. Researchers looked at how emails fared during the 2015 holidays and found that... >>

BizReport | Email Marketing October 26, 2016

Study: Shoppers want email contact

When it comes to engaging with digital shoppers, brands might want to take a harder look at email options. That, according to new data from Bluecore which indicates that more than half of shoppers want brands to email discounts, product... >>

BizReport | Email Marketing October 25, 2016

Millennials embrace marketing emails via mobile

Millennials in the U.S. are becoming more tolerant of marketing emails, reveals a new study from marketing technology firm Mapp Digital, and prefer email over other marketing channels. ... >>

BizReport | Email Marketing October 05, 2016

Quarter of Europeans disengage with email not optimized for mobile

Research in Europe by Adobe (UK) reveals the extent of email use and reveals that Europeans are spending more time than ever checking their inbox, but opening very few emails.... >>

BizReport | Email Marketing October 04, 2016

Travel brands overlooking Grey Pound opportunities

Travel brands are missing out on sales opportunities by failing to engage with older generations, according to new research released by email service provider, Mailjet.... >>

BizReport | Email Marketing September 29, 2016

Study: Tiggered emails key to reengaging cart abandoners

Timing is key to reengaging shoppers who have abandoned shopping carts online. That's the takeaway from new data which indicates that triggered emails sent earlier in the abandonment process show higher engagement and conversion rates than those sent later in... >>

BizReport | Advertising September 28, 2016

Ad Roundup: Email and experience tools

In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers.... >>

BizReport | Email Marketing September 23, 2016

Study IDs email fatigue

SendGrid's latest Global Email Benchmark Report has been released, and among the key findings is this: despite high send frequency, emails from the Health/Fitness, Real Estate, and Mobile App spaces continue to have both strong open and click rates. ... >>

BizReport | Email Marketing September 16, 2016

Top 3 email tips for the 2016 holidays

With the 2016 holiday shopping season set to start in just a few weeks, ReturnPath is offering up a few tips to help marketers better prep for their holiday campaigns. ... >>

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