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BizReport | Email Marketing October 24, 2014

Top struggles for email marketers

A new study out from FOLIO and sponsored by Lyris indicates email marketers continue to struggle - not with advanced segmentation or targeting, but with basic email practices like building lists. ... >>

BizReport | Email Marketing October 23, 2014

Campaigner suggests marketers reset campaigns not just clocks

In just over a week many of us in the US will be re-setting our clocks to end Daylight Savings time for another season. In addition to resetting the clocks and changing out the batteries in smoke detectors, as we've... >>

BizReport | Advertising October 16, 2014

How to properly measure opt-ins to improve campaigns

Brands have used opt-in strategies for decades - opting in to newsletter and magazine, opting in to email marketing lists and rewards clubs are all proven strategies. But many brands are still missing part of the opt-in strategy.... >>

BizReport | Email Marketing October 09, 2014

Top 3 tips to make holiday email campaigns more strategic

Email continues to be a go-to for brands around the world. But although most savvy brands follow 'white-hat' email strategies, there is more that can be done to increase email engagement and campaign ROI especially over the busy holiday season.... >>

BizReport | Advertising October 07, 2014

Ad RoundUp: Email, Data, Mobile enhancements

In today's roundup: data and mobile enhancements and a new way to pay for email campaigns. ... >>

BizReport | Email Marketing September 18, 2014

Permission-based email marketers still finding inbox placement hard work

A new study shows that 1 in 6 emails worldwide never reach their destination with most disappearing completely and the rest ending up in junk or spam folders. ... >>

BizReport | Email Marketing September 18, 2014

Study: Top retailers failing at email

There is a new study out from Simple Relevance that suggests top retailers are failing at email - not because they are over- or under-sending or because they don't follow White Hat strategies. Because they aren't getting personal. In their... >>

BizReport | Email Marketing September 16, 2014

Message Systems flips email to up engagement

Email isn't sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade - from more responsive templates and design to better measurement. A new offering out from Message Systems may... >>

BizReport | Email Marketing September 11, 2014

Top 3 tips to improve email delivery

Radicati reports nearly 145 billion emails are delivered each day. Kind of makes you wonder if your email promotions, newsletters and other information are landing in the right place, doesn't it? Never fear, Vertical Response is sharing their top 3... >>

BizReport | Email Marketing September 10, 2014

How mobile is driving email

For most consumers smartphones are an extension of themselves. From using a smartphone as an alarm clock to staying uber-connected with friends, family and work, smartphones are proving to be indispensable. Now brands have another reason to love the smartphone:... >>

BizReport | Email Marketing September 10, 2014

Study: Dust off e-newsletters, B2Bers

Dust off the email newsletter templates, businesses, there is opportunity hidden there. That's the takeaway from a new report out from MediaRadar. According to their experts, because of the low percentage of dedicated ad space and the content provided in... >>

BizReport | Email Marketing September 08, 2014

Spam, spam, spam, spam - Brits are tired of brand spam

Monty Python's 'spam' sketch observed that the precooked canned variety was omnipresent on British menus. A new study from Webtrends reveals today's technological version is present in most Brits' inboxes.... >>

BizReport | Advertising September 03, 2014

RoundUp: Cart recovery and a social acquisition

New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business.... >>

BizReport | Email Marketing September 02, 2014

Happy birthday, email! Now, what can you do for me?

Email may have just passed the 32 year mark, but don't call it old. According to new numbers out from SendGrid email remains one of the top online engagers for people around the world - with more than 30 million... >>

BizReport | Email Marketing August 28, 2014

Top 3 tips to create better transactional email messages

Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers.... >>

BizReport | Email Marketing August 01, 2014

Personalization key to becoming a 'Best Friend Brand'

Recent research from Silverpop suggests that consumers tend to have just five brands they are loyal to, repeatedly opening their emails and buying their products. But what is it that forges this friendship?... >>

BizReport | Advertising July 11, 2014

Ad Roundup: Email creation and better data

This week, a new tool is being launched to aid in email campaign creation and distribution, while one company has early results showing their platform reduces customer acquisition costs. ... >>

BizReport | Mobile Marketing July 10, 2014

Custora: More people making more purchases via mobile

New research from Custora shows that more people are using mobile devices to make purchases with mobile ecommerce on track to reach $50 billion by the end of this year.... >>

BizReport | Email Marketing July 04, 2014

Report: Marketing tech high on marketers' to-do lists

In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking... >>

BizReport | Loyalty Marketing June 30, 2014

How Insightly uses one-to-one tools to improve reach

Insightly uses a few different strategies for building brand loyalty. For example, 24 hours after a new customer has signed up, they send 'check in' emails to learn if the customer is having issues. These kinds of 'nurture' tactics engage... >>

BizReport | Email Marketing June 19, 2014

Top 3 tips to fine-tune holiday emails now

2014 holidays may still be 5+ months away, but summer is a key time for online merchants. During the summer merchant can test messaging, subject lines and email designs. Campaigner is sharing their top 3 tips that will help merchant... >>

BizReport | Email Marketing June 17, 2014

Report reveals the increasingly mobile nature of email

A new study of billions of ad impressions reveals that not only is email the primary communications channel among mobile users it is also the most popular. ... >>

BizReport | Advertising June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:... >>

BizReport | Ecommerce June 03, 2014

Shopify taps Emma for better targeting, campaign synching

This week retail platform Shopify is solidifying their position by integrating with software hut Emma. Through the integration retailers on the Shopify platform will have access to Emma's shopper data to increase targeting as well as to automate email messaging.... >>

BizReport | Email Marketing May 19, 2014

Extole: How to build referrals weekly, monthly, quarterly

Referral marketing is a solid strategy to build higher engagement levels between brands and consumers. A new infographic from Extole offers tips for weekly, monthly and quarterly strategies.... >>

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