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BizReport | Email Marketing July 05, 2016

Study: Why brands must fight email fraud

Turns out the cost of email fraud can be bigger - and last longer - than many brands realize. According to a recent Return Path report, the biggest costs associated with email fraud is a loss of trust from consumers... >>

BizReport | Email Marketing July 01, 2016

Report: Welcome messages on the rise

According to one new report, brands are more concentrated on sending out welcome messages for new subscribers to their email lists. Researchers with Campaigner found that nearly 40% of marketers are now sending 'thank you' messages as their first brand... >>

BizReport | Email Marketing June 27, 2016

Report outlines the impact on brands of email fraud

Companies that fail to proactively secure their email channel risk losing brand loyalty and marketing-generated revenue, according to a new report released by Return Path.... >>

BizReport | Email Marketing June 23, 2016

Study: Email key for SMB trust

When it comes to consumer trust, email is crucial. That's the takeaway from a new GoDaddy study, which found that consumer trust in small businesses hinges on professional email contacts. Most consumers said domain-based emails that matched a business website... >>

BizReport | Advertising June 14, 2016

Reports: Father's Day spending up, email may increase conversions

Look for more kids (and moms) to spend more this Father's Day. That's the word from new NRF data which predicts the total Father's Day spend will surpass $14b in 2016. ... >>

BizReport | Advertising May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. ... >>

BizReport | Email Marketing May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. ... >>

BizReport | Email Marketing April 29, 2016

Top 4 tips to succeed at Mother's Day email

Email is expected to be a strong part of retailers' Mother's Day success. One expert offers advice on how brands can make the best impression. ... >>

BizReport | Email Marketing April 22, 2016

Study: Email overload is real and growing

Email is causing problems for consumers, and the could spell problems for brands. That's the takeaway from new Samanage data which indicates US consumers are spending the equivalent of one month each year checking work and personal email. ... >>

BizReport | Email Marketing April 21, 2016

Research reveals the effect on Brits of crying emoji in email subject lines

How do you get British people to open an email? Use emoji and sarcasm, according to the latest findings of research by email provider Mailjet. ... >>

BizReport | Email Marketing April 19, 2016

85% of consumers sign up for marketing emails hoping for a reward

Recent research from Adestra reiterates what most marketers have already learned - consumers sign up for marketing emails hoping for some sort of reward. ... >>

BizReport | Email Marketing April 14, 2016

Study: Reputation key to engagement

The key to customer engagement may be making a switch to reputation. That's the takeaway from ReturnPath's new 2016 Sender Score Benchmark Report. Researchers tallied more than 4 trillion email messages through 2015, and their finding is that having a... >>

BizReport | Email Marketing April 14, 2016

Businesses to spend more time, money on email campaigns in 2016

Businesses are set to increase spending and time on email marketing, according to Email On Acid, proving that the communication channel remains a top priority and a critical tactic to increase engagement, sales and brand awareness. ... >>

BizReport | Email Marketing April 11, 2016

Study: Email CTRs dropping

Email continues to be a strong player for many brands in the digital space, but it is interesting to note that click through rates have fallen for consecutive measurement periods. The drops haven't been huge, but could be a signal... >>

BizReport | Email Marketing April 03, 2016

Marketers' use of emoji rises 775% YoY

The visual representation of language, in the form of emoji, has been embraced by mobile marketers with retail and ecommerce marketers the most likely to include them in marketing messages. ... >>

BizReport | Email Marketing March 25, 2016

Don't rule out email when communicating with Millennials

Marketers looking to engage Millennials just need to hop on to a social media network, right? Not necessarily. According to new research from Epsilon, Millennials are just as likely to respond well to old-school tactics such as email and printable... >>

BizReport | Email Marketing March 24, 2016

Report: Teens, Millennials attached to email

For several years the 'death of email' reports have been increasing, but one new report indicates those reports are not accurate. While adults - Boomers, Gen-X and Gen-Yers use email the most, Adestra's research finds that teens and Millennials are... >>

BizReport | Email Marketing March 21, 2016

Top 4 tips to strengthen email marketing

Whether a brand has been using email for a year or ten years, there are ways to enhance and strengthen the strategy of email marketing. One expert offers five tips. ... >>

BizReport | Email Marketing March 17, 2016

Report: Consumers 'inundated' with email

Shoppers are feeling more overwhelmed that ever, and that overwhelmed feeling has a lot to do with how they are contacted by brands and retailers. According to one report shoppers are receiving up to 13 emails each week, most from... >>

BizReport | Email Marketing March 17, 2016

Top 3 tips for a strong email strategy

Email continues to be a strong contender for many brands. One expert explains why email is working, and how to make your email strategy stronger. ... >>

BizReport | Email Marketing March 16, 2016

Top 3 tips emailers can take from March Madness

March Madness is getting underway, and as basketball fans around the US tune in, Campaigner reminds businesses that they can also take something away from the courts: tips to slam dunk their next email campaign. ... >>

BizReport | Email Marketing March 14, 2016

Expert: Why strong CRM, email still perform for brands

Most marketers have become learned everything that glitters doesn't necessarily convert. That is one reason so many continue to turn to email and CRM to engage consumers. According to Kissmetrics, email conversions continue to be about 40 times higher than... >>

BizReport | Email Marketing March 03, 2016

Study: Social beats email for customer service

When it comes to answering questions or resolving issues, email is no longer the go-to. According to new Eptica data social media is where UK consumers turn for customer service - in fact response rates on both Twitter and Facebook... >>

BizReport | Email Marketing February 22, 2016

Ad Roundup: Email, data solutions released

In today's advertising roundup, a release for email marketers and two data solutions up the ante for businesses. ... >>

BizReport | Email Marketing February 19, 2016

'Cor blimey - Brits respond well to risqué language in subject lines

Include an old-fashioned swear word in your email subject line and you will find that 30% more people will open it, according to new research from Mailjet. ... >>

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