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BizReport | Email Marketing February 11, 2016

Top 3 tips to get more from email on Valentine's campaigns

On average, people are expected to spend about $140 on Valentine's Day - flowers, candy, dinner out. According to one expert, there are three things brands can do to get more from their Valentine's email campaigns. ... >>

BizReport | Social Marketing January 27, 2016

Study: Spending to increase on influencers

Look for brands to invest a bit more money - and likely time - on reaching and engaging influencers. That's the word from a new report from Econsultancy.... >>

BizReport | Advertising January 25, 2016

Ad Roundup: Tools for targeting, budget control

Three new releases into the digital ad space should give brands more insight into their consumer base, and better control over budget. Details in today's ad roundup. ... >>

BizReport | Social Marketing January 20, 2016

Campaigner: Buy buttons helping retailers sell

The social channel is making a change in the way retailers connect with consumers. That is the takeaway from new Campaigner data which indicates about one-third of retailers (36%) are seeing increased sales because of social media buy buttons. ... >>

BizReport | Email Marketing January 15, 2016

How to lower your email risk

Inboxes are a funny thing. A brand can send fifty messages that land in the right box at the right time, but one mis-timed or mis-targeted email can start a string of bad luck. And, if a brand lands on... >>

BizReport | Advertising January 12, 2016

Survey: Cross-Channel continues to defeat

When it comes to cross-channel marketing most brands know what the strategy is and how it should be implemented. But, according to Yesmail's 2016 Yesmail Marketing Channel Report, key data points are continually missed by brands, and that is hurting... >>

BizReport | Email Marketing December 29, 2015

Top 3 tips to move email strategy forward

With the bulk of the holiday season behind us, most marketers are thinking about strategies for the new year. Here are three tips to effectively target your audience through email promotions. ... >>

BizReport | Email Marketing November 30, 2015

UK mobile email open rates at highest ever but conversions in decline

New research from Movable Ink reveals that, while mobile email opens in the UK are at their highest rate ever, conversions are on the decline.... >>

BizReport | Ecommerce November 30, 2015

More than three-quarters of all Black Friday mobile orders made on an Apple device

The first e-commerce figures from Black Friday are trickling through and the data points to success in sales thanks to email and significant mobile activity. In this article we take a look at data as presented by predictive marketing platform... >>

BizReport | Email Marketing November 24, 2015

Top strategies for mobile email

While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a... >>

BizReport | Email Marketing November 24, 2015

Movable Ink: Most emails read for just 3 seconds or less

Three seconds - that's how long it takes, on average, for an email recipient to scan an email and determine whether or not it is relevant, according to a new report from Movable Ink. ... >>

BizReport | Email Marketing November 23, 2015

Brands: How to use A/B testing on mobile emails

There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on... >>

BizReport | Research November 20, 2015

Top tips for Black Friday email campaigns

Over the next week, and specifically on Black Friday, email volume will significantly raise. SendGrid recently studied how email marketers used the holiday for their campaigns and found that the highest volume days were actually Black Friday and Cyber Monday,... >>

BizReport | Email Marketing November 17, 2015

Expert: How to get the most from email campaigns

Over the holiday months more brands will send email campaigns. There will be sales campaigns, holiday tip and gift guides. In some cases brands will send an email each day. That, of course, can get old for the shopper. One... >>

BizReport | Email Marketing November 16, 2015

Top 5 tips for better holiday emails

Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. One expert outlines how email campaigns can be made stronger for mobile screens. ... >>

BizReport | Email Marketing November 13, 2015

Top 3 tips for engaging, automated email this holiday

Automation can be a huge help for brands in the holiday season, but only if they follow a few simple rules so that the messaging sent to customers is relevant as well as engaging. ... >>

BizReport | Email Marketing November 12, 2015

Brands: Why you need automation this holiday

To reach customers in the most effective and relevant way possible, brands must start early with holiday messaging. However, those early messages also need to be relevant - and that means using shopper behaviors, location and past purchases as part... >>

BizReport | Ecommerce November 03, 2015

Reports: Early is better for holiday shoppers

When it comes to advertising during Black Friday Week, it turns out earlier is better. That according to new Yesmail data which indicates email campaigns sent the Monday and Tuesday before Black Friday had higher open rates that campaigns sent... >>

BizReport | Email Marketing October 21, 2015

Punctuation? It makes all the difference!

Previous research has enlightened marketers about which words work best in email subject lines to improve open rates. New research sheds light on which punctuation piques email recipients' interest.... >>

BizReport | Ecommerce October 05, 2015

Reports highlight what may, may not work this holiday

Marketers, are your holiday plans really in line with what shoppers want? One new report indicates...maybe not. According to Bronto Software there is a growing disconnect between holiday shoppers and marketers. ... >>

BizReport | Email Marketing September 15, 2015

Harmony Live enables real-time content in email campaigns

Email marketing platform Epsilon has unveiled a new feature within Agility Harmony that will enable marketers to insert real-time content in emails to re-invigorate email campaigns. ... >>

BizReport | Email Marketing September 15, 2015

Consumers respond to email subject lines that give them control

Experian's latest Email Benchmark Report reveals that using just one of two words in an email subject line can boost revenue, transaction rates and transaction-to-click rates. ... >>

BizReport | Email Marketing September 01, 2015

Top 4 Tips to Manage Relationship Between Developers, Marketers

According to Forrester Research brands will spend upwards of $3 billion on email marketing services by the end of this decade. While engaging content is crucial, one expert says the biggest challenge could be the brand's management of the development... >>

BizReport | Email Marketing August 26, 2015

Study: Personalization key for email engagement

Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result... >>

BizReport | Email Marketing August 25, 2015

UK: Social networks heaviest users of email

New data released by Mailjet reveals social networks to be the heaviest users of email for engaging with their user base. ... >>

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