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BizReport | Email Marketing November 24, 2015

Top strategies for mobile email

While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a... >>

BizReport | Email Marketing November 24, 2015

Movable Ink: Most emails read for just 3 seconds or less

Three seconds - that's how long it takes, on average, for an email recipient to scan an email and determine whether or not it is relevant, according to a new report from Movable Ink. ... >>

BizReport | Email Marketing November 23, 2015

Brands: How to use A/B testing on mobile emails

There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on... >>

BizReport | Research November 20, 2015

Top tips for Black Friday email campaigns

Over the next week, and specifically on Black Friday, email volume will significantly raise. SendGrid recently studied how email marketers used the holiday for their campaigns and found that the highest volume days were actually Black Friday and Cyber Monday,... >>

BizReport | Email Marketing November 17, 2015

Expert: How to get the most from email campaigns

Over the holiday months more brands will send email campaigns. There will be sales campaigns, holiday tip and gift guides. In some cases brands will send an email each day. That, of course, can get old for the shopper. One... >>

BizReport | Email Marketing November 16, 2015

Top 5 tips for better holiday emails

Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. One expert outlines how email campaigns can be made stronger for mobile screens. ... >>

BizReport | Email Marketing November 13, 2015

Top 3 tips for engaging, automated email this holiday

Automation can be a huge help for brands in the holiday season, but only if they follow a few simple rules so that the messaging sent to customers is relevant as well as engaging. ... >>

BizReport | Email Marketing November 12, 2015

Brands: Why you need automation this holiday

To reach customers in the most effective and relevant way possible, brands must start early with holiday messaging. However, those early messages also need to be relevant - and that means using shopper behaviors, location and past purchases as part... >>

BizReport | Ecommerce November 03, 2015

Reports: Early is better for holiday shoppers

When it comes to advertising during Black Friday Week, it turns out earlier is better. That according to new Yesmail data which indicates email campaigns sent the Monday and Tuesday before Black Friday had higher open rates that campaigns sent... >>

BizReport | Email Marketing October 21, 2015

Punctuation? It makes all the difference!

Previous research has enlightened marketers about which words work best in email subject lines to improve open rates. New research sheds light on which punctuation piques email recipients' interest.... >>

BizReport | Ecommerce October 05, 2015

Reports highlight what may, may not work this holiday

Marketers, are your holiday plans really in line with what shoppers want? One new report indicates...maybe not. According to Bronto Software there is a growing disconnect between holiday shoppers and marketers. ... >>

BizReport | Email Marketing September 15, 2015

Harmony Live enables real-time content in email campaigns

Email marketing platform Epsilon has unveiled a new feature within Agility Harmony that will enable marketers to insert real-time content in emails to re-invigorate email campaigns. ... >>

BizReport | Email Marketing September 15, 2015

Consumers respond to email subject lines that give them control

Experian's latest Email Benchmark Report reveals that using just one of two words in an email subject line can boost revenue, transaction rates and transaction-to-click rates. ... >>

BizReport | Email Marketing September 01, 2015

Top 4 Tips to Manage Relationship Between Developers, Marketers

According to Forrester Research brands will spend upwards of $3 billion on email marketing services by the end of this decade. While engaging content is crucial, one expert says the biggest challenge could be the brand's management of the development... >>

BizReport | Email Marketing August 26, 2015

Study: Personalization key for email engagement

Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result... >>

BizReport | Email Marketing August 25, 2015

UK: Social networks heaviest users of email

New data released by Mailjet reveals social networks to be the heaviest users of email for engaging with their user base. ... >>

BizReport | Email Marketing August 14, 2015

BlueHornet survey reveals consumers' views of email marketing

Is time-of-day email testing a thing of the past? According to new research from BlueHornet, a third of U.S. consumers check email throughout the day, regardless of device. ... >>

BizReport | Advertising August 13, 2015

Study: Brands missing out on co-op options

Local businesses are missing out on billions in marketing options - many because of a disconnect between the bigger brand and the local business. According to a new Netsertive/Borrell Associates study about $14 billion in co-op branded marketing dollars are... >>

BizReport | Email Marketing August 07, 2015

Consumers expect holiday emails to reflect previous online, in-store activity

The creative and effective use of consumer data will be key to marketing success this holiday season, according to recent research from Listrak, as consumers want promotion messaging to be as personalized as possible. ... >>

BizReport | Advertising August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. ... >>

BizReport | Advertising August 05, 2015

Ad Roundup: Tools look at email, sales, mobile workloads

In today's advertising roundup, new email and sales tools which should help brands increase transactions and conversions and a new mobile ad option for publishers. ... >>

BizReport | Email Marketing July 22, 2015

Study: Holidays put shoppers in a jolly email mood

One of the white hat principles for email marketing is to not over-email customers. But, new data from Yesmail indicates brands can over-email during holiday seasons - within reason, of course.... >>

BizReport | Advertising July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. ... >>

BizReport | Email Marketing July 14, 2015

Top 5 tips to improve email deliverability

With the US presidential election coming up quickly, politicians are gearing up to get in contact with their constituents. One expert weighs in on how politicos can make more of their email efforts.... >>

BizReport | Advertising July 06, 2015

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services.... >>

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