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BizReport | Email Marketing July 06, 2018

Study finds Open Rates, CTRs steady

Email remains an important part of marketers' overall strategy, and consumers continue to engage. That's a key takeaway from new DMA and dotmailer research which found email open rates and click-through rates holding steady from 2017 through 2018. ... >>

BizReport | Email Marketing June 18, 2018

Study: Push notifications + Email = App Engagement

For mobile marketers, increased app engagement can be directly linked to a combination of push notifications and email messaging. That's the word from new data which shows this combination pushes app engagement 3X higher. ... >>

BizReport | Email Marketing June 13, 2018

Report: Smartphones driving email orders

Smartphones are key for purchases driven by email campaigns. That's the word from new Yes Lifecycle Marketing data which finds that smartphones are down driving about half of all email-driven orders. Smartphones are also responsible for nearly one-third (35%) of... >>

BizReport | Email Marketing June 08, 2018

Expert: Why email will continue to be key for marketers

Both Gmail and Yahoo have announced upgrades to their mail platforms recently, with most of the updates being made with consumers in mind. However, happier customer can equate to better email campaign performance. We asked a digital expert how these... >>

BizReport | Email Marketing May 24, 2018

Reputation key to email campaigns

Reputation may be more important than ever for email marketers. According to new data, email senders with high reputation marks substantially increase the chances their mailings will hit consumer inboxes. ... >>

BizReport | Email Marketing May 11, 2018

How Yahoo!'s email updates will impact email marketers

Tis the season for email changes. Recently, Yahoo announced changes to their platform - one of the largest email platforms in the world - and we asked SendGrid's Len Shneyder how these changes might affect campaigns. ... >>

BizReport | Advertising April 03, 2018

SMB experts offer 6 top tips to improve website performance

With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer... >>

BizReport | Email Marketing March 14, 2018

Emailers need to increase engagement

New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. ... >>

BizReport | Email Marketing February 26, 2018

How to engage through email without annoying customers

With a majority of Americans checking email at least once per day, email can be a key part of the customer journey. But, if customers aren't engaged with marketing content, or feel they are being contacted to often, email lists... >>

BizReport | Email Marketing February 23, 2018

Top 3 tips to use email to build stronger customer relationships

The dearth of advertising tools in the digital marketplace hasn't solved one key issue: building strong customer relationships. As a direct link between you and your audience, the email address allows publishers to establish a personal connection with the audience.... >>

BizReport | Email Marketing February 12, 2018

Study results signal importance of mobile for email

For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready. ... >>

BizReport | Email Marketing January 23, 2018

Big brand turns over email subject line copywriting to AI

Would you trust AI with your brand voice and email subject lines? That's exactly what Virgin Holidays in the UK has done, and with promising results, too. ... >>

BizReport | Email Marketing January 18, 2018

Email preference centers increase consumer trust

Consumers cite email preference centers and clear privacy policies as drivers of trust that brands are handling their data properly, according to new data released by the Direct Marketing Association (DMA UK). ... >>

BizReport | Email Marketing January 17, 2018

How marketers can use email to improve relevance, engagement

Email remains a key component of all marketers' efforts, and with changes to social media it's becoming even more important. That is because email is 'owned' media - it's a piece of the marketing pie that the business or brand... >>

BizReport | Advertising January 16, 2018

Should marketers personalize content by age?

Personalization continues to be a huge part of marketeering campaigns, but new data indicates that there is one area within personalization that is falling short. That of tailoring - or personalizing - content according to age. New data out from... >>

BizReport | Advertising January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change... >>

BizReport | Advertising December 29, 2017

Top 3 strategies for brands to improve global presence

Digital devices continue to 'shrink' the world, making it possible for a small brand in the US to connect with consumers in India. This trend of business - and consumers - crossing borders means marketers need to have a firm... >>

BizReport | Email Marketing December 18, 2017

Top tips for improving subscriber engagement

While we're still in the midst of the holiday shopping season, it's also time to start thinking about how to keep those new email subscribers engaged after the holiday season. One expert offers a few tips for increasing email engagement... >>

BizReport | Email Marketing November 23, 2017

Top 3 tips to get your email strategy ready for 2018

Video. Clickable links. Content. Rich images. Finding the right balance in email has never been more difficult, and as email continues to be a heavy-hitter for marketers across demographics, it's important to get the balance right. One expert offers advice... >>

BizReport | Advertising November 20, 2017

How marketers can engage Millennials

Two new reports are putting the focus on Millennials, and showing marketers how to better engage this demographic. The keys? In some cases, going old-school. ... >>

BizReport | Email Marketing November 17, 2017

Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last... >>

BizReport | Email Marketing November 13, 2017

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can... >>

BizReport | Email Marketing November 03, 2017

Top 4 tips to increase holiday campaign engagement

Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting... >>

BizReport | Advertising October 30, 2017

Top 3 tips to use cart abandonment emails to re-engage

Most marketers know that abandoned carts are a key point of reengagement for consumers. The problem is hitting the right now with the first contact after an online shopping cart has been abandoned. That's where new data from Klaviyo comes... >>

BizReport | Email Marketing October 24, 2017

Study finds engagement with email still tops social

A few years ago social media was supposed to kill email. Then it was messaging apps. Yet, email continues to go strong, and according to new data, it's tracking high on the engagement level across demographics. ... >>

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