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BizReport | Email Marketing July 22, 2015

Study: Holidays put shoppers in a jolly email mood

One of the white hat principles for email marketing is to not over-email customers. But, new data from Yesmail indicates brands can over-email during holiday seasons - within reason, of course.... >>

BizReport | Advertising July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. ... >>

BizReport | Email Marketing July 14, 2015

Top 5 tips to improve email deliverability

With the US presidential election coming up quickly, politicians are gearing up to get in contact with their constituents. One expert weighs in on how politicos can make more of their email efforts.... >>

BizReport | Advertising July 06, 2015

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services.... >>

BizReport | Advertising June 26, 2015

The triggers retailers must ID to increase revenue

By now we all know that when a consumer abandons a cart, savvy retailers will send a quick email to remind them of the items. But a cart abandonment email is only one trigger of many that retailers can tap... >>

BizReport | Ecommerce June 02, 2015

Reports: Personalization, relevance key for shoppers

Should brands target user behaviors? What about past purchases? Demographic or location? A new study in the online space should serve as a reminder to brands that relevance is often the key to engagement. ... >>

BizReport | Email Marketing June 01, 2015

Study: Email preferred connection for shoppers

When it comes to staying in touch with favorite businesses, Canadians prefer email. That is the takeaway from a new Constant Contact study. However, fewer than half of small businesses are making the most of their email strategy. ... >>

BizReport | Ecommerce May 27, 2015

Top 3 tips for better triggered emails

Triggered emails are not new in the email strategy department, but many email marketers are still not using triggered emails. One expert offers his top 3 tips for a solid triggered email strategy. ... >>

BizReport | Email Marketing May 26, 2015

Top 3 tips to make your email 'Pitch Perfect'

'Pitch Perfect' is coming on strong at the box office, and that has us wondering: how can brands make their marketing messages as perfect as the movie's pitch? Campaigner offers their top 3 tips to perfect branded email campaigns. ... >>

BizReport | Email Marketing May 22, 2015

How triggered emails can reduce shopping cart abandons

With shopping cart abandons holding steady at over 50% retailers continue to look for a solution. One expert suggests triggered email might be the answer. ... >>

BizReport | Advertising April 28, 2015

Ad Roundup: Partner program and SMB security

In today's advertising roundup: a new partner program for email brands and increased security options for small businesses. ... >>

BizReport | Advertising April 23, 2015

Ad Roundup: Partnerships to deepen brands' reach

In today's advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options. ... >>

BizReport | Email Marketing April 22, 2015

Even youngsters say slang in emails is unacceptable

How does the formal or informal tone used in your email marketing campaigns affect the way in which your recipients perceive you? New research from BuzzStream and Fractl reveals all.... >>

BizReport | Ecommerce April 22, 2015

Expert: Why omnichannel needs to be a priority

According to experts across online and offline channels, an omnichannel strategy is one of the most important strategies a brand can implement. This new language could push revenue levels. Here is what you need to know about omnichannel. ... >>

BizReport | Mobile Marketing April 01, 2015

Mobile-friendly email strategies paying off for marketers

The latest Yesmail Email Marketing Compass benchmark report reveals a significant rise in mobile email conversion rates as marketers' mobile-friendly strategies begin to pay off.... >>

BizReport | Email Marketing April 01, 2015

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns?... >>

BizReport | Email Marketing March 24, 2015

4 rules to follow for successful email campaigns

Email engagement sends a message about what the customer is interested in and how they respond to your email marketing campaign. A strong email data strategy will differentiate good email marketing senders from bad email marketing senders. ... >>

BizReport | Advertising March 23, 2015

What expected data spend really means for brands

The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for... >>

BizReport | Advertising March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content.... >>

BizReport | Email Marketing March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. ... >>

BizReport | Email Marketing March 09, 2015

Email not a dying channel for the young

If you think millennials would rather engage with retailers' offers and promotions via social media then, according to new research conducted by RapidCampaign, you might be wrong.... >>

BizReport | Email Marketing March 04, 2015

Study: Images linked to email success

As advertisers continue to look for new ways to increase engagement with email campaigns, it is important not to forget the images. That's the takeaway from a new report out from Constant Contact. Researchers with the firm looked at how... >>

BizReport | Email Marketing February 25, 2015

Use response to welcome emails to predict future subscriber engagement

There are significant differences in the behavior of consumers who ignore email marketers' welcome messages and those who read them, according to new findings released by data solutions provider Return Path. Such behavior can be used by marketers to predict... >>

BizReport | Email Marketing February 03, 2015

Experian: Email volume, opens up nearly 20%

Email volume continues to rise, as to open rates. That is the takeaway from Experian's Q3 2014 Email Benchmark Report. Experian's data shows 16.7% unique email open rates and a 17.1% email volume rate for Q3 2014.... >>

BizReport | Advertising January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. ... >>

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