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BizReport | Email Marketing August 28, 2014

Top 3 tips to create better transactional email messages

Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers.... >>

BizReport | Email Marketing August 01, 2014

Personalization key to becoming a 'Best Friend Brand'

Recent research from Silverpop suggests that consumers tend to have just five brands they are loyal to, repeatedly opening their emails and buying their products. But what is it that forges this friendship?... >>

BizReport | Advertising July 11, 2014

Ad Roundup: Email creation and better data

This week, a new tool is being launched to aid in email campaign creation and distribution, while one company has early results showing their platform reduces customer acquisition costs. ... >>

BizReport | Mobile Marketing July 10, 2014

Custora: More people making more purchases via mobile

New research from Custora shows that more people are using mobile devices to make purchases with mobile ecommerce on track to reach $50 billion by the end of this year.... >>

BizReport | Email Marketing July 04, 2014

Report: Marketing tech high on marketers' to-do lists

In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking... >>

BizReport | Loyalty Marketing June 30, 2014

How Insightly uses one-to-one tools to improve reach

Insightly uses a few different strategies for building brand loyalty. For example, 24 hours after a new customer has signed up, they send 'check in' emails to learn if the customer is having issues. These kinds of 'nurture' tactics engage... >>

BizReport | Email Marketing June 19, 2014

Top 3 tips to fine-tune holiday emails now

2014 holidays may still be 5+ months away, but summer is a key time for online merchants. During the summer merchant can test messaging, subject lines and email designs. Campaigner is sharing their top 3 tips that will help merchant... >>

BizReport | Email Marketing June 17, 2014

Report reveals the increasingly mobile nature of email

A new study of billions of ad impressions reveals that not only is email the primary communications channel among mobile users it is also the most popular. ... >>

BizReport | Advertising June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:... >>

BizReport | Ecommerce June 03, 2014

Shopify taps Emma for better targeting, campaign synching

This week retail platform Shopify is solidifying their position by integrating with software hut Emma. Through the integration retailers on the Shopify platform will have access to Emma's shopper data to increase targeting as well as to automate email messaging.... >>

BizReport | Email Marketing May 19, 2014

Extole: How to build referrals weekly, monthly, quarterly

Referral marketing is a solid strategy to build higher engagement levels between brands and consumers. A new infographic from Extole offers tips for weekly, monthly and quarterly strategies.... >>

BizReport | Email Marketing May 19, 2014

Few email marketers using responsive design in all deployments

Despite the use of responsive design in emails generating more clicks on opened messages, just 1% of marketers are using such design in all the emails they send out, according to a new study from Yesmail Interactive. ... >>

BizReport | Email Marketing May 06, 2014

Campaigner roll out includes A/B split testing

A/B split testing is not new to the advertising space, but a new roll out from Campaigner puts this ability into marketers' hands - or inboxes. ... >>

BizReport | Email Marketing April 09, 2014

Campaigner: Top 3 ways to make email more relevant

Email marketing isn't going anywhere, at least according to a forecast from Global Industry Analysts which predicts the global email market will surpass the $15 billion mark by 2017. However, there are problems with thinking about email the same way... >>

BizReport | Internet April 07, 2014

Less than half of SMEs actively investing in marketing their website

New research from UK-based Browser Media reveals that owners of small- to medium-sized businesses are more familiar with social media marketing than with email marketing and, while websites are seen as critical to the success of a business, few are... >>

BizReport | Email Marketing April 04, 2014

Content marketing earmarked for higher investment for lead generation

Very few marketers in small and mid-sized businesses feel their lead generation processes are effective. While email remains the most popular channel for generating new leads, the majority of marketers are looking to increase content marketing investment.... >>

BizReport | Email Marketing March 25, 2014

TrackMaven bemoans the stagnant state of email

According to new research from marketing analytics firm TrackMaven, the state of email is stagnant with marketers sticking to the same old benchmarks time and time again. ... >>

BizReport | Email Marketing February 20, 2014

Gmail boasts most engaged user base

Of the four major free email providers, Gmail has the most engaged user base, according to the findings of a Yesmail Interactive study, as well as the fast-growing user base.... >>

BizReport | Ecommerce February 18, 2014

Abandoned online shopping carts an opportunity to re-engage

An abandoned online shopping cart isn't a bad thing, according to Cloud.IQ. Rather than being a lost sale it's actually an invitation to re-engage and an opportunity to boost sales.... >>

BizReport | Email Marketing February 12, 2014

Campaigner: How brands can get 'political' to engage customers

With President's Day around the corner in the US, email marketing hub Campaigner is telling marketers to get political - but maybe not in the way you think. Rather than taking on Democratic or Republican leanings, their experts suggest that... >>

BizReport | Email Marketing February 10, 2014

Study: Email personalization leads to 6x higher conversions

When it comes to email marketing personalization is the key. That according to new data out from Experian Marketing Services. According to their new report personalized email messages are generating six times higher transaction rates and revenue than their non-personalized... >>

BizReport | Social Marketing January 22, 2014

Forecast: SMBs to up social media ad spend in 2014

Ad-ology Research has released a new report that reveals the majority of SMBs plan to spend more of their budgets on social media advertising in the coming year.... >>

BizReport | Email Marketing January 16, 2014

Email volume up 13% over 2013 holidays

By now, we've all heard about the strong sales - both online and off - that helped retailers make their 2013 revenue goals. New data from Experian Marketing Services indicates some of those spending growth may have been helped along... >>

BizReport | Email Marketing December 20, 2013

Brands: Why you should consider one more email

There are a few unwritten rules in email advertising - messages should only be sent at certain times or on certain days and messaging should only send a certain of messages each month. New data out from Alchemy Worx indicates... >>

BizReport | Email Marketing December 09, 2013

Top 3 design tips for mobile email

Everyone is talking about responsive design but even without responsive templates or any technical expertise, marketers can design their emails to be easily consumed on mobile devices. There are one-column templates, increased font sizes, lessening the amount of text and... >>

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