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BizReport | Email Marketing April 09, 2014

Campaigner: Top 3 ways to make email more relevant

Email marketing isn't going anywhere, at least according to a forecast from Global Industry Analysts which predicts the global email market will surpass the $15 billion mark by 2017. However, there are problems with thinking about email the same way... >>

BizReport | Internet April 07, 2014

Less than half of SMEs actively investing in marketing their website

New research from UK-based Browser Media reveals that owners of small- to medium-sized businesses are more familiar with social media marketing than with email marketing and, while websites are seen as critical to the success of a business, few are... >>

BizReport | Email Marketing April 04, 2014

Content marketing earmarked for higher investment for lead generation

Very few marketers in small and mid-sized businesses feel their lead generation processes are effective. While email remains the most popular channel for generating new leads, the majority of marketers are looking to increase content marketing investment.... >>

BizReport | Email Marketing March 25, 2014

TrackMaven bemoans the stagnant state of email

According to new research from marketing analytics firm TrackMaven, the state of email is stagnant with marketers sticking to the same old benchmarks time and time again. ... >>

BizReport | Email Marketing February 20, 2014

Gmail boasts most engaged user base

Of the four major free email providers, Gmail has the most engaged user base, according to the findings of a Yesmail Interactive study, as well as the fast-growing user base.... >>

BizReport | Ecommerce February 18, 2014

Abandoned online shopping carts an opportunity to re-engage

An abandoned online shopping cart isn't a bad thing, according to Cloud.IQ. Rather than being a lost sale it's actually an invitation to re-engage and an opportunity to boost sales.... >>

BizReport | Email Marketing February 12, 2014

Campaigner: How brands can get 'political' to engage customers

With President's Day around the corner in the US, email marketing hub Campaigner is telling marketers to get political - but maybe not in the way you think. Rather than taking on Democratic or Republican leanings, their experts suggest that... >>

BizReport | Email Marketing February 10, 2014

Study: Email personalization leads to 6x higher conversions

When it comes to email marketing personalization is the key. That according to new data out from Experian Marketing Services. According to their new report personalized email messages are generating six times higher transaction rates and revenue than their non-personalized... >>

BizReport | Social Marketing January 22, 2014

Forecast: SMBs to up social media ad spend in 2014

Ad-ology Research has released a new report that reveals the majority of SMBs plan to spend more of their budgets on social media advertising in the coming year.... >>

BizReport | Email Marketing January 16, 2014

Email volume up 13% over 2013 holidays

By now, we've all heard about the strong sales - both online and off - that helped retailers make their 2013 revenue goals. New data from Experian Marketing Services indicates some of those spending growth may have been helped along... >>

BizReport | Email Marketing December 20, 2013

Brands: Why you should consider one more email

There are a few unwritten rules in email advertising - messages should only be sent at certain times or on certain days and messaging should only send a certain of messages each month. New data out from Alchemy Worx indicates... >>

BizReport | Email Marketing December 09, 2013

Top 3 design tips for mobile email

Everyone is talking about responsive design but even without responsive templates or any technical expertise, marketers can design their emails to be easily consumed on mobile devices. There are one-column templates, increased font sizes, lessening the amount of text and... >>

BizReport | Email Marketing December 06, 2013

The best practices for mobile brands in 2014

According to some studies, more than half of emails are now opened on a mobile device, making mobile optimization an important part of email strategy. ... >>

BizReport | Email Marketing December 04, 2013

Consumers rate email as most relevant and accurate of all channels

Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according... >>

BizReport | Mobile Marketing December 04, 2013

Responsys: Mobile pushing conversions

Over the Thanksgiving weekend, many retailers say a push from mobile consumers. According to some statistics, mobile conversions increased by around 20% (Year over Year) through the weekend. New data out from Responsys shows retailers how mobile consumers are engaging... >>

BizReport | Email Marketing November 15, 2013

iPad accounts for majority of sales from mobile email

The iPad rules when it comes to mobile sales resulting from marketing emails, according to new research by Yesmail Interactive.... >>

BizReport | Email Marketing November 14, 2013

61% of brand emails opened on a mobile device

Movable Ink's latest consumer device preference report reveals that the iPhone accounts for more marketing email opens than Android devices, but warns against picking one OS over another. ... >>

BizReport | Email Marketing October 21, 2013

Debunking the top 3 email myths

Email has been around for more than 20 years now and there are plenty of 'rules' about how to get more from an email message. But a new report out from Alchemy Worx identifies a few of these 'rules' as... >>

BizReport | Email Marketing October 10, 2013

Australian firm pays a high price for spam emails

Reports are surfacing in the Australian press today about a record fine served on a company for sending out hundreds of thousands of email messages that breach the Spam Act.... >>

BizReport | Advertising October 08, 2013

Releases enhance content, social campaigning and analysis

Campaign analysis has fast become a must-have for online brands. No less important is the ability to create content focused on a brand's message and to deeply engage through social media. Three releases, from Corporate Visions , Engagor and Constant... >>

BizReport | Ecommerce October 08, 2013

80% of retailers fail to send triggered emails after cart abandonment

Online retailers on both sides of the Atlantic are missing out on billions in revenue by failing to send email messages triggered by cart abandonment, according to new research from dotMailer. ... >>

BizReport | Email Marketing October 07, 2013

Email customer service response times too long

Today's consumers expect answers - fast. Social media has facilitated this need for speed but, according to new research from customer service solutions firm KANA Software, many companies are taking far too long to reply to email communications. ... >>

BizReport | Trends & Ideas September 26, 2013

By year end over half of emails will be opened on a mobile device

Current trends in mobile email indicate that, by year end, more email will be opened on a mobile device than on any other. Email marketers must respond to this trend and ensure all messages are optimized for mobile. ... >>

BizReport | Email Marketing September 26, 2013

How Ascena Retail Group improved conversions by 225%

Email may not be as sexy as social media or as creative as video, but new data out from Responsys and Ascena Retail Group shows that email is still bringing customers to the checkout. Wanting more from their email program,... >>

BizReport | Email Marketing September 24, 2013

Constant Contact integrations may help brands engage

This week, a string of new integrations to the Constant Contact platform may help brands better connect and engage with customers online. The integrations are via Constant Contact's AppConnect and include APIs like iCapture, RoundBuzz, AdLeads, Ez Texting and Mojaba.... >>

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