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BizReport | Email Marketing October 16, 2017

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. ... >>

BizReport | Advertising October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. ... >>

BizReport | Email Marketing October 10, 2017

Top 3 tips to ensure GDPR compliance

The holiday season is coming up fast and according to recent Campaigner data about 66% of online marketers will be using email to connect with customers. But, with Europe's new GDPR guidelines, marketers need to look at how and when... >>

BizReport | Email Marketing October 05, 2017

Top 4 tips to beef up your email strategy

Several recent studies have found that email remains the preferred contact method for consumers with their favorite brands. Still, many emails go unopened or without garnering any clicks. Here are four tips to beef up your email strategy. ... >>

BizReport | Email Marketing September 28, 2017

How to improve inbox placement

According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in... >>

BizReport | Email Marketing September 19, 2017

Personalize subject lines to increase opens

Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines. ... >>

BizReport | Email Marketing September 11, 2017

Study: 20% of email doesn't hit the inbox, here's how to correct

New data out from Return Path finds that about 20% of global email messages aren't reaching consumer inboxes. This is a problem, considering more consumers are signing up for newsletters, savings emails, and are actively comparison shopping. One expert offers... >>

BizReport | Blogs & Content September 05, 2017

Why marketers may need less personalization, not more

While personalization is the flavor of the month - or maybe year - for online marketers one expert believes, in some cases, less personalization may mean more customer engagement. ... >>

BizReport | Email Marketing August 24, 2017

Expert advice for holiday email campaigns

Historically, about 21 email messages is the sweet spot for merchants to engage consumers and consumers to convert purchases during the holiday season. But, just sending any email isn't the answer. There needs to be a rhyme and reason. Our... >>

BizReport | Email Marketing August 14, 2017

Study finds inbox placement still a struggle

While most email marketers have keyed in on the importance of subject lines, clickable links, and engaging content, new data from Return Path indicates that may not be enough because emails aren't landing in the inbox. Their data shows a... >>

BizReport | Email Marketing August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that... >>

BizReport | Email Marketing August 03, 2017

Email to push holiday spending

During the upcoming holiday shopping season, look for email to push more sales. Looking at 2016 data, email pushed about 27% of Black Friday conversions, and with advances in targeting and remarketing, one expert believes email will have a big... >>

BizReport | Advertising July 31, 2017

Top 3 tips to a better machine learning strategy

Tackling artificial intelligence is a big task for any size business. Here are three tips to boost your machine learning strategy. ... >>

BizReport | Email Marketing July 28, 2017

Expert IDs pitfalls to avoid in using AI in email

While many marketers are finding behavioral insights  provide essential customer and audience insights that work well when modeled with machine learning, there can be problems, too. One expert explains. ... >>

BizReport | Email Marketing July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. ... >>

BizReport | Email Marketing July 18, 2017

Have emoji lost their email marketing mojo?

One made it into the dictionary in 2015, but are emoji still as effective a marketing gimmick as they were just a year ago? No, according to new research from Mailjet. ... >>

BizReport | Email Marketing July 06, 2017

Use the power of email personalization to exceed revenue goals

The secret to email marketing success is personalization, according to new research from Monetate which looks at the personalization habits of marketers exceeding their company's revenue goals. ... >>

BizReport | Advertising June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. ... >>

BizReport | Email Marketing June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. ... >>

BizReport | Email Marketing June 21, 2017

DMA Response Rate Report finds email CPA lowest

Email marketing continues to be a top profit generator for marketers, according to the Data Marketing Association's latest Response Rate Report, and the channel in which investment is expected to rise. ... >>

BizReport | Email Marketing June 15, 2017

Consumers opting for brand-only email accounts to manage inbox

More than one in three consumers have a separate email account purely for receiving messages from brands, according to new research from Yes Lifecycle Marketing. However, this is a good thing for marketers. ... >>

BizReport | Email Marketing June 14, 2017

58% of marketers to increase spend on email marketing in 2017

A new survey of both B2C and B2B marketers found that email is the channel in which more than half will increase investment this year, followed by social pay-per-click. ... >>

BizReport | Email Marketing June 08, 2017

Survey finds emailers struggling to prioritize

For many emailers, finding the right focus for their messaging continues to be a struggle. That, according to a new Emma report which indicates a gap between the internal goals a business has, and meeting customer goals. ... >>

BizReport | Email Marketing June 07, 2017

The employees at-risk for phishing schemes

According to some experts, C-Level executives aren't the only target for phishers and other fraudsters. Because higher level employees are usually better trained in cybersecurity, fraudulent organizations are now targeting junior and other low-level employees, because their training can be... >>

BizReport | Email Marketing May 30, 2017

Top 3 tips to a better email strategy

There are a wealth of tools to help brands create strong messaging, and send bulk messages in a timely manner. But, without the right strategy behind those messages, it won't matter. Here are three tips to create a better emails... >>

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