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Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according... >>
Over the Thanksgiving weekend, many retailers say a push from mobile consumers. According to some statistics, mobile conversions increased by around 20% (Year over Year) through the weekend. New data out from Responsys shows retailers how mobile consumers are engaging... >>
The iPad rules when it comes to mobile sales resulting from marketing emails, according to new research by Yesmail Interactive.... >>
Movable Ink's latest consumer device preference report reveals that the iPhone accounts for more marketing email opens than Android devices, but warns against picking one OS over another. ... >>
Email has been around for more than 20 years now and there are plenty of 'rules' about how to get more from an email message. But a new report out from Alchemy Worx identifies a few of these 'rules' as... >>
Reports are surfacing in the Australian press today about a record fine served on a company for sending out hundreds of thousands of email messages that breach the Spam Act.... >>
Campaign analysis has fast become a must-have for online brands. No less important is the ability to create content focused on a brand's message and to deeply engage through social media. Three releases, from Corporate Visions , Engagor and Constant... >>
Online retailers on both sides of the Atlantic are missing out on billions in revenue by failing to send email messages triggered by cart abandonment, according to new research from dotMailer. ... >>
Today's consumers expect answers - fast. Social media has facilitated this need for speed but, according to new research from customer service solutions firm KANA Software, many companies are taking far too long to reply to email communications. ... >>
Current trends in mobile email indicate that, by year end, more email will be opened on a mobile device than on any other. Email marketers must respond to this trend and ensure all messages are optimized for mobile. ... >>
Email may not be as sexy as social media or as creative as video, but new data out from Responsys and Ascena Retail Group shows that email is still bringing customers to the checkout. Wanting more from their email program,... >>
This week, a string of new integrations to the Constant Contact platform may help brands better connect and engage with customers online. The integrations are via Constant Contact's AppConnect and include APIs like iCapture, RoundBuzz, AdLeads, Ez Texting and Mojaba.... >>
Over the past five years, marketers have made it simpler for consumers to unsubscribe from a brand's email marketing program, according to new research from Return Path. But, beware a potential problem with one-click unsubscribes - the 'silent unsubscribe'. ... >>
Discussion surrounding the impact of Gmail's tabbed format continues, and new research reveals that young Millennials in particular have embraced the format and changed their behavior accordingly.... >>
Every time of the year is important, but during the holiday season transactional messaging can make or break a retailer's bottom line. That is because more people are doing more shopping - and those transactional messaging have huge potential to... >>
Hey, Brands, are you ready for the 2013 holiday shopping season? One expert suggests that if systems aren't in place for transactional messaging, brands will not succeed. Here's why:... >>
With the move of many consumers into the always on mobile space, brands are pushing more ad dollars online - both to PC-based and mobile-based platforms. The problem is that many brands aren't using strategy to increase engagement; one platform... >>
When it comes to online engagement, all the experts are telling brands to personalize. Use names or note previous purchases. Personalization, after all, shows the brands cares and knows about the customer. But new data out from SimpleRelevance indicates these... >>
The explosion of mobile devices is allowing more consumers to engage in more places, unfortunately it is also underlining an on-going problem: email rendering. Despite the ability of businesses to test emails to ensure they render correctly across screens, many... >>
Marketers that are concerned the new Gmail tabbed format will negatively affect consumer interaction with marketing messages need not worry, according to new research conducted by Return Path.... >>
How many of your email messages actually reach your audience? According to new research released today by email intelligence firm Return Path, billions of permissioned email messages, those that consumers have opted-in to receive, never make it to the inbox..... >>
Mobile use is increasing email open rates, according to a new study from marketing services company Epsilon, as more marketers develop mobile-optimized email creative and content. ... >>
Experian Marketing Services has released their Global Holiday Email Study, revealing in part when marketers in different countries are emailing, the kinds of offers being used and results from those efforts. Perhaps most interesting: the best time to send an... >>
No matter how carefully an email campaign is developed and implemented, some messages can still end up in a recipient's spam folder. Email intelligence company, Return Path, has analyzed how often people "rescue" such emails from spam folders, and why.... >>
Just in time for Small Business Week, SendGrid is launching a new email service, set up to help businesses control costs and yet still have access to top of the line email programs and data. The new product joins SendGrid's... >>
- Value of price comparison providers revealed
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
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