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BizReport | Email Marketing August 31, 2011

Epsilon: Click rates flat despite drop in email volume

The general rule of thumb is that a decrease in email volume results in increased performance but the findings of a study by marketing services company Epsilon and the Direct Marketing Association's Email Experience Council found it's not always the... >>

BizReport | Email Marketing December 21, 2009

40% of email marketers to increase budgets next year

While over a third of marketers don't believe the recession will end anytime soon, four of out 10 intend increasing their email marketing budgets next year, with increased customer loyalty their main goal. ... >>