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BizReport | Email Marketing March 23, 2017

Social media advertising ranked best email list growth strategy

Social media advertising was ranked the top email list growth strategy by marketers surveyed by marketing research firm, Ascend2. ... >>

BizReport | Social Marketing April 06, 2012

Discounts, offers driving both email, social engagement

Brands: just because you have a social profile you shouldn't neglect your email lists. Because, according to new data email and social marketing are getting attention for different reasons from the consumer base. Focusing on email or social rather than... >>

BizReport | Email Marketing February 10, 2012

Worldata: Email list prices continue to fall

Worldata has released its 2012 List Price Index and the numbers reveal that rental prices of email contact lists continue to drop particularly for permission-based small and medium sized business email files.... >>

BizReport | Email Marketing December 22, 2011

Email marketers realize importance of data, few using it

The importance of email's role in the marketing mix has repeatedly been proven but despite the length of time the channel has been around and the tools available to maximize list performance, many email marketers aren't unlocking the full potential... >>

BizReport | Email Marketing June 27, 2011

New tool enables email list-building via SMS text message

Growing email subscriber lists is a priority for many businesses, big and small. A new tool just released by Constant Contact enables potential subscribers to join email lists even when they're on-the-go via SMS text message.... >>

BizReport | Email Marketing July 22, 2009

Geo-tracking next stop for JangoMail

If you're looking for another way to target specific regions, states or even cities check out the new tool from permission based email provider JangoMail. The geo-tracking tool allows marketers to determine the exact location of recipients, down to the... >>

BizReport | Email Marketing October 23, 2008

Email marketing: How do you compare?

A recent article by Ignite provides an interesting overview, gleaned from a new report from eMarketer, of the email marketing operations and metrics of online retailers in the U.S. ... >>

BizReport | Email Marketing August 12, 2008

How to renew lapsed email subscribers' interest

Every email marketer and every email list has them: subscribers who haven't responded to or clicked through an email for so long that they are basically a dead contact. But before you cull that name from your list, is there... >>